Five Quick and Easy Innovations for Fundraising Season December 4, 2014

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This seminar will be available on the TechSoup website along with past webinars: You will receive an with this presentation, recording, and links. Twitter hashtag: #techsoup You are being recorded…

Five Quick and Easy Innovations for Fundraising Season With Peggy Duvette and David Geilhufe, NetSuite December 4, 2014

Presenters Becky Wiegand Webinar Program Manager TechSoup Assisting with chat: Ale Bezdikian, TechSoup David Geilhufe Senior Director NetSuite.org Peggy Duvette Director of Social Impact NetSuite.org

Introduction to TechSoup Participant Polls – Your expertise, your implementation, your website Website Online Donations Responsive Design Landing Pages Microsites Q&A Today’s Agenda:

TechSoup is a 501(c)(3) nonprofit with a clear focus: connecting fellow nonprofits, charities, public libraries, and foundations with tech products and services, plus learning resources to make informed decisions about technology. Who Is TechSoup?

Since 1987, TechSoup donation programs have served more than 210,000 charitable organizations. We’ve distributed more than 11 million software and hardware donations and enabled recipients to save more than US$3.75 billion in IT expenses in 60+ countries around the world. We reach more than 400,000 nonprofit, library, and philanthropy subscribers in the United States with our newsletters each year.

How do you self-identify as far as your personal tech expertise? – Total beginner – Novice – Intermediate – Advanced Participant Poll

What have you (personally) implemented at your org? – Website – Online donations – Responsive design – Landing pages – Microsites Participant Poll

What is your web technology? – HTML – Content management – Hosted content management – I don’t know Participant Poll

December 4, 2014 David Geilhufe Senior Director, NetSuite.org Five Quick & Easy Innovations for Fundraising Season You Can Implement Now Peggy Duvette Director of Social Impact, NetSuite.org

Fundraising doesn’t have to be complicated © NetSuite Inc A Website Ask for Donations Address Mobile Users Deliver Targeted Messages with Landing Pages Run Targeted Campaigns with Microsites Photo Credit:

Website: your digital face © NetSuite Inc Your Website Personalize Messaging Segment Messaging Everyone is On the Web 87% of American adults use the internet 97% of Adults Ages % of Adults Ages 50-64

Great Platform to Communicate Quick & Easy to Get Started -Websites are free (or at least cheap) Helps Achieve the Keys to Communication -Inspire; Imagery; Relationships Benefits of a Website © NetSuite Inc

Website: Communicate effectively © NetSuite Inc Communicate Effectively & Timely Meet Donors Where They Are Personalize Messaging Segment Messaging Clear, consistent and targeted message Simplify & Use Compelling Imagery Attract Attention & Inspire Donors Create a Relationship

Timing of your communication © NetSuite Inc Communicate Effectively & Timely Raise Money Online Meet Donors Where They Are Personalize Messaging Segment Messaging 10% of annual giving occurs on the last three days of the year Source: Network for Good Digital Giving IndexNetwork for Good Digital Giving Index

Basic: Shoot +Technology +Basic Skills Intermediate: Ready, Aim, Shoot +Research +Consulting/ Skilled Volunteers +Fancy Getting Started with a Website © NetSuite Inc

Basic: Shoot +Technology +Basic Skills Intermediate: Ready, Aim, Shoot +Research +Consulting/ Skilled Volunteers +Fancy Getting Started with a Website © NetSuite Inc

Basic: Shoot +Technology +Basic Skills Intermediate: Ready, Aim, Shoot +Research +Consulting/ Skilled Volunteers +Fancy Getting Started with a Website © NetSuite Inc

Set Up a New Website © NetSuite Inc

Pick A Template © NetSuite Inc

Edit Content © NetSuite Inc

Edit Text © NetSuite Inc

Get a Website © NetSuite Inc

Set Up Domain © NetSuite Inc

Donations © NetSuite Inc Ask for Donations Mobile Giving is Moving Online Online giving makes up about 7% of total giving It is growing at 14% compared to 5% for offline giving Giving Tuesday donations up by 28% this year Source: Blackbaud Index

Raise Money Anytime, Anywhere, In Any Context Extend reach of donor base Adjust Appeal More Easily Faster Access to Donated Funds Flexible reporting Get Contact Information with Donations A/B testing Benefits of Online Giving © NetSuite Inc

Your donation page © NetSuite Inc Make it easy Mobile Make it Visible Make it Easy Make it Compelling Make it Social Make it Appreciated Make it Regular

Livestrong Foundation © NetSuite Inc

Basic: Shoot +Technology +Basic Skills Intermediate: Ready, Aim, Shoot +Research +Consulting/ Skilled Volunteers +Fancy Getting Started with Online Donations © NetSuite Inc

Basic: Shoot +Technology +Basic Skills Intermediate: Ready, Aim, Shoot +Research +Consulting/ Skilled Volunteers +Fancy Getting Started with Online Donations © NetSuite Inc

Basic: Shoot +Technology +Basic Skills Intermediate: Ready, Aim, Shoot +Research +Consulting/ Skilled Volunteers +Fancy Getting Started with Online Donations © NetSuite Inc

Set Up a Payment Provider © NetSuite Inc

Set Up Your Payment Page © NetSuite Inc

OR Add Code to Your Page © NetSuite Inc

Don’t forget to test © NetSuite Inc Test the payment -Make a $10 donation Get a friend to donate -Watch them make a $10 donation

Meet where your donors are! © NetSuite Inc Responsive Design Meet Donors Where They Are Personalize Messaging Segment Messaging

Mobile Phone Users © NetSuite Inc Raise Money Online Meet Donors Where They Are Personalize Messaging Segment Messaging -

Responsive Web Design © NetSuite Inc

Communicate & raise money on any device Improve on the Basics -Inspire -Visible -Social -Relationships Donation Pages need to be responsive too! Benefits of Responsive Design © NetSuite Inc

Basic: Shoot +Technology +Basic Skills Intermediate: Ready, Aim, Shoot +Research +Consulting/ Skilled Volunteers +Fancy Getting Started with Responsive Design © NetSuite Inc for-mobile-devices

Basic: Shoot +Technology +Basic Skills Intermediate: Ready, Aim, Shoot +Research +Consulting/ Skilled Volunteers +Fancy Getting Started with Responsive Design © NetSuite Inc

1 : Pick a Template © NetSuite Inc

1 : Pick a Template © NetSuite Inc

2 : Verify Everything Looks Good © NetSuite Inc

Segment Messaging to Your Donors © NetSuite Inc Segment Messaging

Segmenting your message © NetSuite Inc Source:nonprofitmarketingguide.com

Deliver Multiple Messages -Each segment can get a different message, just adjust images and text. Track Performance -Each segment has a distinct URL. You can measure traffic & revenue associated with the segment Social Media too! -Link social media messages to the right landing page associated with the target segment. Benefits of Segmentation with Landing Pages © NetSuite Inc

Basic: Shoot +Technology +Basic Skills Intermediate: Ready, Aim, Shoot +Research +Consulting/ Skilled Volunteers +Fancy Getting Started with Landing Pages © NetSuite Inc

Basic: Shoot +Technology +Basic Skills Intermediate: Ready, Aim, Shoot +Research +Consulting/ Skilled Volunteers +Fancy Getting Started with Landing Pages © NetSuite Inc

Create a Page © NetSuite Inc

Create a Page © NetSuite Inc

Track Performance © NetSuite Inc

Target Communication with Microsites © NetSuite Inc Microsites

Provides unique brand and communication Fast deployment - Just a couple of webpages SEO benefits: unique URL Increase online footprint Benefits of Microsites © NetSuite Inc

Time urgency Special topic deserves attention SEO benefits: unique URL Increase online footprint Is a Microsite right for you? © NetSuite Inc

Basic: Shoot +Technology +Basic Skills Intermediate: Ready, Aim, Shoot +Research +Consulting/ Skilled Volunteers +Fancy Getting Started with Microsites © NetSuite Inc answered

Basic: Shoot +Technology +Basic Skills Intermediate: Ready, Aim, Shoot +Research +Consulting/ Skilled Volunteers +Fancy Getting Started with Microsites © NetSuite Inc

Hang off your URL or Unique URL Set Up a New Website © NetSuite Inc

Copy Content & Modify It © NetSuite Inc

Complete Ecosystem to increase online donations © NetSuite Inc Website Online Donations Mobile MicroSitesLanding Pages

Q & A Please type your questions in the chat window. Follow-up questions can be posted in the community forum:

website-for-mobile-devices answered Links In This Webinar © NetSuite Inc

NonProfit Tech for Good // Beth Kanter Katya’s NonProfit Marketing Blog Fundraising Crowdblog SocialBrite Amy Sample Ward TechSoup Blog Our favorite blogs © NetSuite Inc

12/11: Nonprofit Tech Predictions for 2015 Nonprofit Tech Predictions for /17: Library Websites on a Budget: Tools, Tips, and TalesLibrary Websites on a Budget: Tools, Tips, and Tales 12/18: Getting Technology Donations Through TechSoupGetting Technology Donations Through TechSoup And more to come! Find upcoming and archived events at Upcoming Webinars

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