Your logo here Company name & UTZ Inspiration Session Date By XXX

Your logo here Quiz

Question 1 What does ‘UTZ’ mean?

Answer "Utz Kapeh“ means "good coffee" in the Mayan language Quiché 2007: UTZ Certified

Question 2 What do the letters B..f..B..f.. stand for?

Answer Better Farming. Better Future. Farmers Increased yields Better working conditions Families Higher income (lower costs) Children go to school Planet Safeguard environment Secure natural resources

Question 3 Which products are UTZ certified?

Answer

In 2014, we reached more than 910,000 farmers and workers in 37 countries. The UTZ name or logo has now appeared on more than 20,000 product packs in 135 countries. UTZ global reach

Growth of the UTZ program In 2014: 31 billion cups of coffee 9.7 billion milk chocolate bars of 100g 2 billion cups of tea [optional] Add company/brand specific info. Eg #products, #volumes, etc XX has committed to sourcing xx% of UTZ certified cocoa by 2020

Our global reach

Question 4 What is the main UTZ cocoa producing country?

Answer Côte d’Ivoire World’s main cocoa producing country Produces more than 50% of UTZ certified cocoa Ghana is the second largest and produces 15% of all UTZ cocoa Together they produce 70% of the world’s cocoa

Question 5 Is cocoa mainly produced by large farms, or by small producers?

Answer 90% of world cocoa production originates from small farms A typical smallholder cocoa farm covers only 2-5 ha of land.

Question 6 Can you taste the difference?

Answer You cannot taste it … … but you can feel it!

Impact of the UTZ program Results of impact study in Côte d’Ivoire: 92% farmers experience positive changes 50% higher yields than non-certified farmers 60% lower production costs than non-certified farmers Read the full report herehere

If you’re doing the right thing – then talk about it!

Question 7 What is UTZ’ marketing philosophy?

Answer UTZ is a brand endorser B2B communication Members tell their story Make sustainability the norm Woolworths print ad in TASTE (South Africa)

Score?

Question 8 Which country has the highest chocolate consumption per capita? UK & Ireland Switzerland Germany Austria

Answer Switzerland 9 kg of chocolate per capita in 2014 Source: Confectionery News

And the winner is?

Wrap-up UTZ means good XX Company Name XX works with UTZ to ensure better farming, which means that our customers can continue to enjoy their favorite XXX chocolate products in the future

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