INTERNATIONAL TOURIST ARRIVALS 2015 (share%) Source UNWTO 2016© EUROPE: 609 million (51%) ASIA PACIFIC 277 million (23%) AFRICA AMERICAS 191 million (16%) 53 millions (5%) MIDDLE EAST 54 millions (5%) International Tourist Arrivals South Africa Australia 4.4% 4.9% 8.2% SOUTH AFRICA BUCKS GLOBAL GROWTH TREND

South AfricaAustralia Overseas Total4.9%8.2% Europe3.5%2.9% United Kingdom1.4%5.6% Germany6.5%1.7% North America4.4%8.7% Brazil24.9%2.0% India8.5%18.6% China2.2%21.9% SOUTH AFRICA INBOUND TOURIST ARRIVALS PERFORMANCE 2015

FOCUS ON QUICK WINS PROPORTION OF TOTAL ARRIVALS

0 5,000 10,000 15,000 20,000 25,000 JanFebMarAprMayJunJulAugSepOctNovDec International Arrivals – Seasonality

International Arrivals – South Africa % ChangeNamibia % Change Germany UK Italy France Scandinavia Switzerland Netherlands Spain Total Europe USA Total non-Africa

Growth in Arrivals – Selected Markets South Africa % ChangeNamibia % Change Germany UK France Switzerland Netherlands Belgium Total Europe USA 70.5

Co-op Marketing – Delivery 2004 – 2006 spent NAD 9,3 million Calculated in-country injection – NAD 392 million –In-country injection = Pax x length of stay x spend per day ROI 1 : 42 Extra 14,000 tourists Key – geographical spread & seasonality

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