Milady’s Standard Cosmetology YOUR PROFESSIONAL IMAGE 3 Copyright © 2004 by Delmar Learning, a division of Thomson Learning,Inc.

3 YOUR PROFESSIONAL IMAGE The impression you project as a person engaged in the cosmetology profession, and consists of your outward appearance and the conduct you exhibit in the workplace.  Appearance  Attitude  Abilities  Energy

3 YOUR PROFESSIONAL IMAGE Role Model for Clients The External  Outer dress  Grooming  Graciousness of speech  Pleasantness of voice  How you stand and carry yourself  Facial expressions The Internal  How you feel about people  How you feel about the world  Whether you like people  Your optimism or pessimism

3 BEAUTY AND WELLNESS  The Spa Culture  Defining Health  Creating Balance  Make right choices.  Eat correctly.  Be tobacco- and drug-free.  Drink in moderation only.  Exercise.  Let go of toxic emotions.  Have a sense of purpose.

3 BEAUTY AND WELLNESS Looking Your Best Personal Hygiene Basics  Bathe or shower daily.  Wash hands frequently.  Use deodorant.  Brush and floss teeth.  Groom hair; shave (men).  Manicure hands. Personal Grooming  Maintain wardrobe. Figure 3-2

3 BEAUTY AND WELLNESS Dress for Success  Classic selections  Clean, fresh  Functional and aesthetically pleasing  Clean undergarments daily  Simple accessories  Socks/hose free of runs  Shoes clean/comfortable Hair Care  Consider comfort and utility.  Cut for texture and wave pattern.  Use appropriate styling aids.  Use haircolor and texture services as appropriate.

3 HEALTHY MIND AND BODY  Reduce Stress What Is Stress? Salon/Spa Environment  High expectations from clients  High expectations from boss  Wide range of personalities  Have to work with speed  Have to be on feet all day Figure 3-5

3 HEALTHY MIND AND BODY Steps to reduce stress  Meditation  Positive affirmations  Deep breathing  Establishing a daily routine  Not taking on too much  Living in moderation

3 HEALTHY MIND AND BODY Sleep  Tissues and organs are being rebuilt and renewed.  Go to bed before 10 P.M. Relaxation  Return to work refreshed and eager to face the work at hand.

3 HEALTHY MIND AND BODY  Nutrition Guidelines  Eat plenty of fruit, veggies, beans, and whole grains.  Eat a variety of foods.  Maintain a healthy weight.  Stay hydrated. Figure 3-6  Nutrition  Food

3 HEALTHY MIND AND BODY  Physical Activity and Exercise  Heart and lungs function better.  Muscles and bones are strengthened.  Immune system is enhanced.  Circulation is improved.  Movement of carbon dioxide and waste products is facilitated.  Stress is relieved.  Sound Fitness Program  Aerobic activity  Stretching  Weightbearing activities

3 YOUR PHYSICAL PRESENTATION  Good Posture  shows off your Figure.  conveys an image of confidence.  prevents fatigue.  prevents other physical problems.  Guidelines for Good Posture  Keep head up.  Keep neck and back straight.  Keep chest out.  Keep hips level.  Keep stomach flat.  Keep knees slightly flexed. Figure 3-8

3 YOUR PHYSICAL PRESENTATION Correct Sitting Posture  Keep your back straight.  Keep the soles of your feet on the floor.  Do not cross your legs.  Do not cross your feet at the ankles.  Do not bend forward at the waist. Figure 3-9

3 YOUR PHYSICAL PRESENTATION  Care of Feet The Human Foot  26 bones  20 muscles  114 ligaments Shoes  Avoid high heels.  Wear flat, cushioned shoes. Daily Foot Care  Exercise and massage.  Wear well-fitting shoes.  Get regular pedicures.  Elevate feet during breaks. Figure 3-10

3 YOUR PHYSICAL PRESENTATION Ergonomics Repetitive Work Practices Back Pain and Carpal Tunnel Syndrome Repetitive Trauma Disorders Recognition of Problem Job Factors  Work surfaces too high, low, or far away  Range of motion and force required  Maintaining same position  Reaching below knees or above shoulders  Performing same motion  Working with hands too far from body  Bending wrist too far

3 YOUR PHYSICAL PRESENTATION Prevention Is Key  Maintain an upright posture.  Keep your elbows low and close to your body.  Maintain correct stance and chair position.  Hold scissors correctly.  Maintain correct body position.  Stretch frequently. Figure 3-11 Figure 3-12

3 IMAGINE THIS  Imagine an image. It is your image. You are committed to your personal wellness. You are consistently well groomed and suitably dressed for your job. You eat well, you know how to handle stress, and you keep yourself fit.  Everything you can imagine is within your reach. Your image is yours to create and define.

3 SUMMARY  Your professional image is comprised of much more than just your outer appearance.  Your professional image is affected by your attitude, your voice, your smile, your outlook on life, and your inner health and well-being.  You must maintain your good health and personal hygiene to work efficiently, especially in the field of cosmetology, and to enjoy your life.