Midterm Presentation Template E-Commerce Strategy and Analytics

Goals Client Customer Designer/Developer (you)

Business Model - “Pitch” 1-paragraph of your eBusiness, written in a catchy, “pitch” style, describing client, customers, and business value

Business Model - Value Statement Unique value your site provides to its customers, different from competitors Also called “competitive edge”

Business Model - Schematic Business Model Schematic Follow examples in Communication Design and “Ux and Ui Deliverables” handout It should look like a flowchart or ecosystem Draft version (ok if scanned in from hand- drawn)

Audience (Segmentation) General Segmentation of the audience, a few sentences or a chart describing demographic and psycographic categories

Persona 1 Primary customer for your site Must be someone buying a product/service – Demographics – Psycographics – Tagline – Archetype name (e.g. “the worrier”)

Persona 1 - Scenario Written version of the “User Journey”

Persona 1 - Storyboard

Tasks to Features – Persona 1 From your “tasks to features” assignment

Persona 2 Secondary customer NOT buying a product or service, e.g. returning product, recommending, etc. – Demographics – Psycographics – Tagline – Archetype name (e.g. “the worrier”)

Persona 2 - Scenario Written version of the “User Journey”

Persona 2 - Storyboard Scan in storyboard, have larger version ready onscreen or printed

Persona 3 Secondary customer NOT buying a product or service, e.g. returning product, recommending, etc. – Demographics – Psycographics – Tagline – Archetype name (e.g. “the worrier”)

Persona 3 - Scenario Written version of the “User Journey”

Persona 3 - Storyboard Scan in storyboard, have larger version ready onscreen or printed

Competitive Analysis A spreadsheet-like matrix comparing your business to related online businesses

Technical Type of shopping cart you will use Web hosting company Where you get your secure certificate Payment Gateway Shipping API(s) Tax API(s)