Medical resources online Oxford University Press Informatio Medicata – Budapest,2009 Adina Teusan Regional Manager, OUP Online Products North and East Europe

2 Presentation Overview  Medical publishing focus  Oxford Medical Handbooks Online  Medical stand-alone e-books  Oxford Scholarship Online medical monographs

3 Oxford Medical Handbooks Online AMA Manual of Style ESC Textbook of Cardiovascular Medicine Oxford Textbook of Medicine OSO: Neuroscience OSO: Public Health & Epidemiology Medicine online list

4 Online publishing in medicine is a strategic priority for Oxford 12 Medical Handbooks this year, 40+ next year Other projects in development including self-assessment sites for medical trainees Medicine online publishing

5 Oxford Medical Handbooks Online Market leading pocket-sized handbooks for the medical community UK market share at the last count in 2006 was around 65% Near-universal use of Oxford Handbook of Clinical Medicine by medical students and junior doctors in the UK The series is also used by more senior doctors and related health professionals Known for comprehensive coverage, accessible style, easy navigation, portability, and a humane approach What are the Oxford Medical Handbooks?

6 Twelve titles launched in 2009 Oxford Medical Handbooks Online

7 - Full text of the Medical Handbooks in the same layout as the print - Download images to PowerPoint for use in lectures and presentations - Free linking to full text articles in Oxford Journals and other journals on Highwire, through the references cited Oxford Medical Handbooks Online Features of the online collection

8 Homepage

Topic pages 1 Text and images are reproduced exactly as in the printed Handbooks

Images 1 Enlarge images Download into PowerPoint

Reference linking 1 Live references to articles in Oxford Journals, providing free access to the full text

Search 1 Search in a single title or select which titles to search Search terms are highlighted in the results list Search results are given in context to enable users to judge relevance

13 Annual subscription only No perpetual access because of sensitive clinical content New editions of each title (every 3-4 yrs) will completely replace the older edition The service is available as a set of 12 titles Development plans to put approx 50 more titles from the whole range online next year Oxford Medical Handbooks Online Access

14 Medical stand-alone e-books American Manual of Style: A manual for anyone writing scientific or medical articles for publication in journals AVAILABLE NOW The European Society of Cardiology Textbook of Cardiovascular Medicine: The definitive resource for every cardiologist training and practising today AVAILABLE NOW Oxford Textbook of Medicine – Fifth Edition OUP’s flagship medical title, first published in 1983, and from spring 2010 online for the first time LAUNCHING MARCH 2010

15 What is the AMA Manual of Style?  A manual for anyone writing scientific or medical articles for publication in journals. It covers:  Style: grammar, spelling, punctuation, foreign language words  Preparing articles for publication: manuscripts, references, visual elements, ethics and law editorial assessment  Terminology: abbreviations, nomenclature; eponyms etc  Measurement and quantities: units, numbers and percentages, statistics  Technical information: typography, editing and proofreading, glossary of publishing terms

1 There are many guides to writing, but this is the market leader in the science/medical field. The book sells in the 10s of 1000s in the USA Users All medical and scientific writers/editors. Found in universities, hospitals, government agencies, STM publishing companies (journals and books), pharmaceutical and biotechnology companies, medical communications agencies, medical education/CME agencies, advertising agencies, newspapers, and magazines. Coming in January 2010 A personalized experience, including bookmarking and the ability to save top searches and annotations 1

17  The European Society of Cardiology represents 55,000 leading cardiologists across Europe, at the forefront of achieving best practice in the field  The core knowledge for all cardiologists in training or seeking professional reaccreditation  All material has been fully peer reviewed and approved by the ESC Education Committee, to ensure the highest level of accuracy and relevance ESC Textbook of Cardiology 2e Launched August 2009

18 Features of the online version:  A portal to further knowledge - links to original sources from further reading lists, via PubMed, ISI and CrossRef  200 clinical videos of procedures or techniques  Toll-free linking to articles on Highwire  ESC accredited CME multiple choice questions can be used to gain points  Subscription only so that it can be updated as changes occur ESC Textbook of Cardiology 2e

19 New to this edition  Seven new sections covering heart disease in specific contexts  The knowledge of 15 new contributors ESC Textbook of Cardiology 2e

Homepage 1 Quick access to the content and useful links Quick search or advanced search

Contents 1 Expandable contents list

Navigation within chapters 1 Quick navigation to sections within each chapter Chapter navigation always appears in right side bar

Images 1 Enlarge images on the page or in new window

24  OUP’s flagship medical title, first published in 1983, and now online for the first time  Integration of basic science and clinical medicine  Emphasis on evidence-based, practical guidance for patient management and health promotion  Unrivalled coverage of infectious diseases, plus unique sections which put medicine in context  Now in full colour throughout, with over 2,500 illustrations and photographs Oxford Textbook of Medicine 5e Launching March 2010

25 Medical Monographs Oxford Scholarship Online Neuroscience Public Health & Epidemiology Psychology Social Work

26 Functionality & Features Designed to further academic research: - Fully searchable full text of entire monograph - Bibliographic linking to library catalogue - Abstracts for each book and chapter Neuroscience | Psychology | Social Work | Public Health & Epidemiology Oxford Scholarship Online

27 See full list of titles Neuroscience module Homepage

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29 Questions? Thank you!