marketEye™ Interactivity and Local Based Services via Text Messages (SMS) A Business Opportunity for Service Provider

 MarketEye allows interactivity and local based services via text messaging (SMS) offered by wireless service providers  Purchase  Download of ring tones (Revenue generation via „Premium SMS“)  Download of cell phone games (Revenue generation via „Premium SMS“)  Advertisement: Interactive „shopping windows“  Download of coupons  Download of information  Support and Service: Call me back functionality  Initiate contact with a call center agent  MarketEye is architectured as a server based solution Executive Summary

 Step 1: Hold cell phone with infrared interface in front of MarketEye  Step 2: MarketEye initiates a text message (SMS) from cell phone to server  Step 3: 5 seconds later server sends back SMS (Could be a „Premium SMS“) with  Coupon, information, purchased ring tone or game etc.  Or the cell phone number is routed to a call center for an immediate call back  Step 4: Analyze: Vendor has the opportunity to easily access server to get detailed reporting  MarketEye functions as a „Thin Client“ and needs power access only How the MarketEye works Cell Phone with Infrared Interface or bluetooth MarketEye as Part of Ad Poster, Shopping Window Front View

MarketEye Value Proposition Service Provider Value Proposition  Innovative application that attracts young audience  Additional text messages (SMS) revenue  Additional revenue generation with an easy ring tone or game downloading (Premium SMS)  Additional cell phone use Value Proposition for Advertiser  Interactive point of sales advertisement  User friendly customer service and support  Success control as each MarketEye has a unique identification number Consumer Value Proposition  Easy and user friendly handling  Allows information downloading and purchase when needed  Secure connection – Service provider function as trust center

 BMW was attracting potential car buyers at one of the largest car shows in Europe (IAA Frankfurt, Germany) with an interactive advertisement  The interactive posters were placed in the airport lobby, train stations and in the lobby of the convention center  Potential customers could get a coupon via a text message service (SMS) for a small gift when visiting the BMW booth  More than 3,000 visitors used the interactive advertisement opportunity MarketEye Test Case “BMW” - Interactive Advertisement MarketEye behind the poster creates an  Interactive and  Innovative advertisement

 The German utility company created a lead generation campaign via call-me- back posters  The posters were placed in malls and around train and bus stations  The MarketEye technology as part of a poster was initiating a text messages SMS to a contact center server  A contact center agent called back the potential customer  For a wireless service provider Market Eye is pushing  Text messages / SMS traffic and  Additional voice traffic MarketEye Test Case – “Yellow Strom” Lead Generation via Call-me-Back Poster MarketEye as Part of the Poster SMS Contact Center Server Call Back to Cell Phone “Hello, here is the Service Center…”

 To strengthen the regional foot print McDonald’s set up a local marketing campaign in a small town  To get customers to sign up for permission marketing activities McDonald’s offered a special coupon  The download of the coupon was initiated by interactive posters with MarketEye technology in a movie theater, a shopping center and in a McDonald’s restaurant  In two months more than 2,600 customers signed up and created an impressive customer data base MarketEye Test Case – “McDonald’s” Permission Marketing – Text Messages (SMS) as Ad Vehicle McDonald’s Local Permission Marketing