How mice and SEX can help your marketing David Peel, MBA, MCIM

However more than 4,400 patents have been issued by the United States Patent and Trademark Office for new mousetraps, with thousands more unsuccessful applicants, making them the "most frequently invented device in U.S. history”

“Build a better mousetrap, and the world will beat a path to your door” American Philosopher Ralph Waldo Emerson, 1803 – 1882 (misquoted)

Service EXposure

Why is Service important? Satisfaction ratings are influenced more by how patients are treated than by sound quality and speech intelligibility that the hearing aids provide. Lena Wong, et all 2003

Good Service 81% tell their friends and family about it 45% broadcast their experiences on social media 35% will write about it on internet review sites 52% will continue to do business with your company 24% will choose you over your competitors for up to two years Dimensional Research value/?_ga=

EXposure MAKE A NOISE ABOUT YOUR BUSINESS

Engage with your community Support major local events Organise your own charity fund raising Get out and about Get in the local press Get on local radio

The Hearing Care Centre in Colchester, raised £900 for Hearing Dogs for Deaf People at a charity golf day.

Enter business awards

Business awards Publicity at the time Good for team spirit Ability to “brag” in your other publicity Useful business health check

Make the most of what you have

Dare to be different The Hearing Care Centre in Ipswich runs very successful quiz nights

…has a “Pudding Club” and sells cakes for Charity. All good ways to make a noise in their community

Generating publicity

Easter Bunny

Press Photo Opportunity

Dare to be different Invite your local MP, Mayor or Council leader to have their hearing tested Arrange for a reporter on your local paper to experience hearing loss for a day Sponsor a local sports team Abseil down a tall building

Measure your success

If you don’t spend time checking if what you have done has worked how will you know if you ought to do it again!!

Measure your success How did you hear about us? Who recommended us to you? Have you seen newspaper stories about us? Why did you choose us?