BRITTNEY CURTIS The construction of “Anti-Celebrities” through Mass Media

Thesis The construction of the mass media devalues the importance celebrities and increases the value of talentless fame such as anti-celebrity and anti-celebrity celebrity through capitalism, marketing and promotion

Abstract The media portrayal to differentiate the associations between celebrities who claim talent, and the “accidental “ celebrities which are anti-celebrity and anti-celebrity celebrity that rely on image and personality to create a celebrity status are discussed in this topic. Through their cultural shift in the media, “fame” is based off the ability to relate to and audience by films and television, through image, marketing and promotion. Fame is the construction of a celebrity; success is fame and the ability to use your fame through different media outlets becomes the methods to achieve more authenticity. These specific ways to reach stardom are examined by individuality and identity to appeal to society. The media description of fame eliminates real talent for society to gain an acceptance for meaningless individuals. Through these specific forms of celebrities, the removal of talent still becomes a necessity for Hollywood in order to make a person seem more “profitable and desirable” through a entertainment capitalistic industry.

How the media constructs celebrities Celebrity- A celebrity should be based by their importance in film and television. We classified for their “prestige” from being in specific roles and “familiarity” with television. The idea of this them the title of being “heroic”. The celebrity is known for the heroism in the movies they play and being able to separate themselves from their roles. If the audience can find a connection to their fictitious characters, they’ll find them more relatable – “Heroism” Anti-celebrity celebrity- The persona is the reason why they are a celebrity. The well known want to be known for their well knowness”(David Boorstin).The ability to give themselves a persona and utilize other than just one medium in the industry is their central goal. The creation of these celebrity was based on luck and the media desire to pay less for useless talent- “Persona” Anti-celebrity- The “accidental” celebrity became a celebrity unexpectantly. They become people with little or no signifgance, and continue to become famous. Through reality television and royal blood- “Accidental”

Identification of celebrities through the media Identity- After a certain amount of fame is established the media interest in celebrity activities becomes from reporting on their accomplishments to details on their private lives. This devalues their importance and gives them unwanted pubilicity. Public activities that provide the alibi for this process of celebristation. Although mass media is helping the growth for celebrity, it can get the unwanted attention to the public through all different resources. The removal of achievements for these celebrity aren’t important, it allows the creation of these anti-celebrity to reach stardom without any talent necessary, and the media usage to use them on magazines, reality and television The ones who haven’t had success, have nothing to loose Media tries to increase their fame Create them under their own representation of a celebrity

Media Construction on Reality Television Promotion-Promoting a “celebrity” through cross promoting is a major way to revamp the image of a lot of AC and ACC. The opportunity to continue to use media outlets(e.g. reality television, magazine, talks show) keep them from leaving stardom after the completion, or cancellation of a series Marketing - A team of skilled people in the entertainment industry sell the celebrity as a product and find ways to make them more desirable. In the process they need the AC and ACC to expand their stardom into other projects to seem more marketable to the entertainment business

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