TOP 10 E – Commerce Website based on Alexa E – Commerce current trend category : 1.Classified Ad 2.Market Place 3.Online Retailer 4.Group Buying No. Portal NameSegmentation Daily Visitor Daily Page View Indonesia Rank 1kaskus.co.idClassified Ad1,173,88720,425,6319 2tokobagus.comClassified Ad541,1809,037, berniaga.comClassified Ad326,6794,508, multiply.comMarket Place769,0434,022, Bhineka.comOnline Retailer158,189822, lazada.co.idOnline Retailer149,560897, olx.co.idClassified Ad166,141541, indonetwork.co.i d Classified Ad155,954640, tokopedia.comMarket Place107,3032,414, zalora.co.idOnline Retailer78,832457, dinomarket.comMarket Place45,191343, disdus.comGroup Buying47,242212, blibli.comOnline Retailer41,760137, livingsocial.co.idGroup Buying30,749113, rakuten.co.idMarket Place25,98596, E - Commerce in Indonesia LINK Research and Analysis 06/08/2012

bhineka.comRp multiply.comRp DealKerenRp rakuten.co.idRp plasa.comRp tokopedia.comRp Competitor Study E - Commerce Revenue Annual estimated revenue

1. Classified Ad Portal NameDaily Visitor Daily Page View Indonesia Rank Kaskus.co.id tokobagus.com berniaga.com Tokobagus.com's total transaction value in December 2010 reached IDR 300 billion from 90 thousand transactions, from fashion products, information technology, handicrafts, books and games. Kaskus is the number one of the Classified Ad Category because of their big and loyal member, and it’s contain numbers of seller which sell their product cheaper than other. E - Commerce Category BACK

Customer Classified Ad (TokoBagus) Merchant Visit website Join the Classified Ad Webbsite Customer : Visiting tokobagus.com and looking for the product that have been upload by merchant Merchant : Join and upload the product that will be sell at tokobagus.com Tokobagus : Provide an Classified Ad system that customer can directly interact with merchant Customer : Visiting tokobagus.com and looking for the product that have been upload by merchant Merchant : Join and upload the product that will be sell at tokobagus.com Tokobagus : Provide an Classified Ad system that customer can directly interact with merchant Customer : View an item at tokobagus.com and directly call the merchant to purchase an item Merchant : Respond an make a good relationship with customer Customer : View an item at tokobagus.com and directly call the merchant to purchase an item Merchant : Respond an make a good relationship with customer Deliver the product Transfer a payment Customer : Directly transfer the payment into merchant account Merchant : Sent the item after received a payment from customer Customer : Directly transfer the payment into merchant account Merchant : Sent the item after received a payment from customer Classified Ad Procedure Directly Call the Merchant to Purchase a product BACK

Kaskus.co.id Tokobagus.com berniaga.com Classified Ad BACK

2. Market Place Portal NameDaily Visitor Daily Page View Indonesia Rank Multiply.com769,0434,022,09746 Tokopedia.com107,3032,414,32766 Dinomarket.com45,191343, Juta Active Member 35,000 Merchant 17 Merchant Category 500 New Mechant per Month 50,000 New Product per Month RP. 1.6 Billion Transaction value per Month E - Commerce Category BACK

Customer Online Market Place (Multiply) Merchant Visit website Join the online market place Purchase some product and send a payment Purchase Order Customer : Visiting multiply.com and looking for the product that have been upload by merchant Merchant : Join and upload the product that will be sell at multiply Customer : Visiting multiply.com and looking for the product that have been upload by merchant Merchant : Join and upload the product that will be sell at multiply Customer : Purchase an product on multiply.com, pay via credit card, internet banking, or bank transfer Multiply : Automatically generated the purchase order on the merchant account Customer : Purchase an product on multiply.com, pay via credit card, internet banking, or bank transfer Multiply : Automatically generated the purchase order on the merchant account Send Recieve Confirmation Deliver the product Transfer a payment Merchant : Send the product after received the payment confirmation from multiply’s system Customer : When the product was received so customer must make a receive confirmation to multiply’s system Multiply : Transfer the payment into a merchant account Merchant : Send the product after received the payment confirmation from multiply’s system Customer : When the product was received so customer must make a receive confirmation to multiply’s system Multiply : Transfer the payment into a merchant account Online Market Place Procedure BACK

Multiply.comTokopedia.comDinomarket.co m Market Place BACK

3. Online Retailer Portal NameDaily Visitor Daily Page View Indonesia Rank Bhineka.com158,189822,58053 Lazada.co.id149,560897,36054 Zalora.co.id78,832457, Bhinneka.com, which sells information technology products like computers, targets a 20 percent increase in revenues this year from last year's of IDR 80 billion. E - Commerce Category BACK

Customer Online Market Place (Bhinneka) Visit website Purchase some product and send a payment Customer : Visiting bhinneka.com and looking for the item that have been upload by Bhineka Customer : Purchase an item on bhinneka.com pay via credit card, internet banking, or bank transfer Deliver the product Customer : Transfer a payment Bhinneka : Deliver the item to customer Customer : Transfer a payment Bhinneka : Deliver the item to customer Online Retailer Procedure BACK

bhinneka.co m Zalora.co.id Lazada.co.id Online Retailer BACK

4. Group Buying Portal NameDaily Visitor Daily Page View Indonesia Rank disdus.com47,242212, Livingsocial.co.id30,749113, dealgoing.com3,42741,1292,292 DealKeren has more than 300 thousand members and more than 300 merchants who are already working together. Currently there are 80 deals with 50 thousand transactions per month, which revenue reached US$ 250 thousand per month and growing. Based on statistics collected by DealKeren, approximately 55% of users are women aged years, other than that 70-80% of users live in Jakarta, a natural considering that most of the deals was located in Jakarta. E - Commerce Category BACK

Customer Group Buying (DealKeren) Merchant Register as Member Join Partnership Buy a Deal Customer : Visiting dealkeren and register as member to start buying Merchant : Join as partner and register the promotion Dealkeren : Provide a daily deal for customer Customer : Visiting dealkeren and register as member to start buying Merchant : Join as partner and register the promotion Dealkeren : Provide a daily deal for customer Customer : View and buy a deal from dealkeren and transfer into dealkeren account Merchant : Create a deal and uploading into dealkeren site Dealkeren : Automatically generate a deal voucher and send into customer account Customer : View and buy a deal from dealkeren and transfer into dealkeren account Merchant : Create a deal and uploading into dealkeren site Dealkeren : Automatically generate a deal voucher and send into customer account Promote to Friends Register as Member Customer : Promote to his/her friends Dealkeren : Generate a point to Customer when the Customer’s referalls register and buy a deal Customer : Promote to his/her friends Dealkeren : Generate a point to Customer when the Customer’s referalls register and buy a deal Group Buying Procedure Create a Deal Generate a deal voucher Buy a Deal BACK

Disdus.comLivingsocial.co.id Dealgoing.com Group Buying BACK