Mobile Impact 101: Taking Your Cause Mobile May 8, 2014

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Mobile Impact 101: Taking Your Cause Mobile With Darian Rodriguez-Heyman May 8, 2014

Presenters Assisting with chat: Ale Bezdikian, TechSoup Becky Wiegand Webinar Program Manager TechSoup Darian Rodriguez-Heyman Co-Founder & Chief Development Officer BetterWorld Wireless

Introduction to TechSoup Participant Poll – Are you mobile? Why Mobile? Getting Off the Ground Tips and Tools BetterWorld Wireless Q&A Today’s Agenda:

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@dheyman Mobile Impact 101 Taking Your Cause Mobile May 8, 2014 Darian Rodriguez Heyman

@dheyman

5/8: Mobile Impact 101 –BetterWorld Wireless’ Darian Rodriguez Heyman 6/5: Mobile Content Strategy –NTEN’s Amy Sample Ward 6/19: Mobile Fundraising –PayPal’s Tanya Urschel & Network for Good’s Caryn Stein 7/10: Mobile Tech for Offices & People –BWW’s Matt Bauer & UpSource’s Brent Muckridge Mobile Impact Series

@dheyman Mobile Impact Sponsors

@dheyman Mobile Impact Partners

@dheyman Why Mobile? Getting off the Ground Tips & Tools Agenda

@dheyman Mobile-Optimized Website? Mobile App? Text to Give? Texting Program Info? All of the Above None of the Above Mobile Benchmarking

@dheyman Why Mobile?

@dheyman Copyright © 2013 Church in Restoration

@dheyman

Fundraising: Capitalize on New Channels Advocacy: Mobilize the Masses Marketing: Amplify Your Voice Volunteer Recruitment & Management Program & Operational Efficiencies Mobile Impact

@dheyman Getting Off the Ground

@dheyman Planning for Success Mobile Matrix™StaffDonorsVolunteersClientsThe Public Revenue Efficiency Communication Service Form Follows Function

@dheyman Getting Creative

@dheyman Mobile Websites Text to Donate Mobile Apps Social Media Integration Staffing Considerations Mobile Analytics Getting Off the Ground

@dheyman Website vs. App

@dheyman 2013: Smartphone Sales Tip Step One: Benchmark Current Traffic Step Two: Mobile Detection – Link to Full Website The Party Already Started Cross-Platform Integration is Key Mobile Websites

@dheyman Accessible via Any Browser Real-Time, Recurring Gifts Possible CRM Integration GPS Integration QR Codes Feed Traffic Mobile Websites

@dheyman

User Friendly & Simple Minimum $5 - $10 Donations No Recurring Gifts 30 – 90 Day Wait Mobile Revenue ~5%, But Doubling Text To Donate

@dheyman Website 1 st ; App 2 nd Marketing & Approval Are Key Cross-Device Development – Android, Apple, Windows Real-Time, Recurring Gifts CRM Integration Plan on Updates Mobile Apps

@dheyman Ensure Content is Easily Sharable via Mobile Post Mobile-Friendly Links Make Sure Pinned Posts Are Mobile Relevant Social Media Integration

@dheyman

Mobile Users Share Double

@dheyman Mobile is Marketing, not Tech Plan for Updates! Divide the Work, Esp. Social – Editorial Calendars are Key Staffing Considerations

@dheyman Watch Mobile % of Traffic Beware Conversion Rate Dips High Bounce Rate = Slow Load Mobile Analytics

@dheyman Mobile Analytics

@dheyman Tips & Tools

@dheyman Focus on Adding Value to Searchers Remember the 2 Second Rule Donate Buttons: Top & Bottom K.I.S.S., Esp. Donations: 1 Call to Action Photos & Videos Rule (Beware Text) Be Generous with White Space Mobile Impact 101

@dheyman Limit Scrolling w/ Expansions BIG Buttons: 30x30 Pixels+ Space Out Hyperlinks Google Analytics’ Mobile Perf. Report Leverage QR Codes at Events Preview s on Mobile – Tues/Weds/Thurs 11am/2pm Mobile Impact 101

@dheyman

Google GoMo Resource Review

@dheyman Mobile for Good, Heather Mansfield Resource Review

@dheyman

The Average Age for a 1 st Cell: 13

@dheyman Thank You! 52 Darian Rodriguez Heyman (415)

BetterWorld Wireless Program Through TechSoup

The BetterWorld Wireless donation program at TechSoup provides access to discounted mobile services and devices to eligible nonprofit organizations, charities, and public libraries throughout the United States. Employees of eligible organizations, volunteers, and employees' family members can also participate in the BetterWorld Wireless program. BetterWorld Wireless

Q & A Please type your questions in the chat window. Continue the conversation in TechSoup’s Mobile and Wireless Forum

Mobile Impact 201: Digital Content Strategies for Mobile, June 5, 11 a.m. Pacific Mobile Impact 201: Digital Content Strategies for Mobile Mobile Impact 301: How to Raise More Money via Mobile, June 19, 11 a.m. Pacific Mobile Impact 301: How to Raise More Money via Mobile Mobile Impact 401: Mobile Tech for Offices and People, July 10, 11 a.m. Pacific Mobile Impact 401: Mobile Tech for Offices and People Mobile Impact Webinars

Getting Started with QuickBooks 2014, May 15 Getting Started with QuickBooks 2014 Delivering a Seamless Experience with Office 365, May 16 Delivering a Seamless Experience with Office 365 Help Youth Find a Free Meal this Summer, May 28 Help Youth Find a Free Meal this Summer Upcoming TechSoup Webinars

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