“ YOUR PERSONAL BRAND” Building It and Adding Value By: Carol Hernandez

WHY have a personal brand?

 Shows who you are  It communicates your uniqueness It’s more than how you dress!! Appropriate outfit Smile/Personality Confidence/Excitement Attitude All MATTER

 It defines you  How people remember you and describe you  Attracts opportunities  It is necessary to make YOUR WAY! Per Cory Geary

According to Corey Geary’s website and blog on Creating Gold in Your Personal Brand, he shares that “regardless of how common or uncommon your name is, establishing an online brand is a necessity if you plan on making a name for yourself. It’s the first step towards getting your dream job or starting your own business. It could possibly be the connection link to someone who could change your life. But how can that person change your life if they can’t even find you?” Corey Geary Author/Speaker

Would someone BUY your BRAND?

Would THEY BUY your BRAND?  Employers  Colleges  Scholarship Judges  Organizations  Investors  Friends and Family  Friends of Friends and Family

What is your BRAND?

Action items to build your BRAND  Get INVOLVED,  Explore and experience  Develop your skills, talents, goals, business  Discover your purpose and passions ( your calling)  Know your strengths, weaknesses and limits  Assess often  Be prepared for the unexpected opportunities

Examine list of callings What is your CALLING?  Realistic  Building things  Solving Problems  Investigative  Researching things  Advancing ideas  Social  Building Relationships  Facilitating Change  Conventional  Doing the numbers  Organizing things  Enterprising  Opening doors  Managing things  Artistic  Adding humor  Creating things 1.What gifts do I naturally give to others? 2.What gift do I most enjoy? 3.What gift have I most often given to others. 3 Questions - 52 Callings

Your Personal Statement First Impression/Opportunity Guidelines:  One line version of your personal brand!  2-4 sentences in length  Make it unique  Do not use “I” or “Me”  Questions to answer: Who are YOU? What are you passionate about? What is going to put you a step ahead of your competitors?

WHERE and HOW are you SELLING your BRAND?

Sources for Selling Your Brand  Phone conversations   Life activities  Your personality  Computer/Internet usage How you communicate/market your brand  Resume/Vita  Social Media Profile  Photos  Personal Website  Business Cards

Examine list of callings Tips & Tricks  Know yourself and your vision and share it  Professionalism (always)  Personality - confident and excited  Be Positive and Optimistic  Hold yourself to an attire  Put your professional foot forward  Have a presence  If you don’t have one, get one  Make it unique  Don’t forget your personal statement  Include key skills  Clean up social media channels  Be consistent  Never post/ anything you might regret  Keep from saying negative things about current/previous employers  Use proper grammar and communication skills  Be endorsed/have recommendations  Connections are important  Follow people who add value

Examine list of callings Facts 51% of applicants are NOT hired based on their profiles Survey from Career Builder 2014 Not Hired Bad mouthing previous company – 36% Poor communication skills – 32% Lied about qualifications – 25% Screen name was unprofessional – 21% Hired Feeling candidate would fit into company culture 46% Sites conveyed professional image – 43% Others posted great references about candidate – 30% OWN YOUR BRAND Wear the right stuff, share the right stuff and own it!!

Liked Quotes & Sayings Laugh to keep from crying? - Tyjaun A. Lee, Ph.D, VP Student Services “Leaders inspire people to want to do something, Managers hold people accountable for doing something.” – Sentis.net A boss creates fear, a leader confidence. A boss is interested in himself or herself. A leader is interested in the group. - Presentation by Dr. Lee Eight Qualities of an Effective Leader Communication, Confidence, Positivity, Fairness, Honesty, Commitment, Inspiring and Humility

Resources  Nerd Nation 2015 Sessions  Branding Yourself presented by:  Taylor Bell - Pearson Campus Ambassador and Regional Coordinator of Social Media  Corey Geary – Pearson Campus Ambassador  Kathy Walton, Ph.D.  Grants Compliance Officer, Grants Development, Adjunct Professor and Texas Collegiate DECA State Advisor  Dr. Daisy Diaz-Alemany, Ph.D., LPC, NCC  Counselor/ Professor of Human Development  SBA – Small Business Administration   Texas State Small Business Development Center 