October 2, 2014 CJ E&M Film Division (CJ Entertainment)

1. Korean Cinema Overview (2013) 2  One of the fastest growing film markets in the world  Sound and Strong Local Films’ Market share Korean Film Industry General Statistics (2013, KOFIC) Population : 49 million ( ※ ‘Roaring Currents’ surpassing 17.6 million admissions) Box Office (2013) : USD 1.5 billion Total Admissions (2013) : 213 million ( ※ 127million for Korean Films) Local Film Market Share(2013) : 59.7% Number of Screens(2013) : 2,184 Admissions per capita (2013) : 4.25 times B.O. CAGR (`08~`13) : 9.8%

2. What had happened? Up until 2000, local films’ market share was below 30% 3 High Quality Local Films, Better Cinema Environment Auteurs & Success Cases Kang Je-kyu : Shiri, Taegukgi Park Chan-wook : JSA, Old Boy Bong Joon-ho : Memories of Murder, Snowpiercer Introduction of Multiplex Cinema culture – ‘experience’ Selection of movies to watch One-stop entertainment Cinema brand and evoke competition What was needed to grow Internationally acclaimed film-makers, Infrastructure to attract movie-goers

3. CJ CGV: The First Multiplex Cinema 44  123 Sites with 942 screens (as of Sep. 2014)  Exhibition market share : 47.5% (2013) Brief History of CGV 1996 : Joint Venture CJ Golden Village - CJ, Golden Harvest (HK), Village Roadshow 1998 : 1 st Multiplex site, ‘CGV Gangbyun 11’ open 1999 : CJ Village Inc (Joint Venture - CJ Entertainment, Village Cinema Int’l PTY Ltd ) 2002 : Village’s Divestment, rename as CJ CGV 2004 : IPO (KOSDAQ)

5. What Village Roadshow Contributed 5 Providing Back-bone and Infrastructure of the Industry L Initiation of operating know-how and manual Data analysis (ATP, occupancy rate), organization, inter-lock Concession operation, ‘Gold Class’ – premium screening room Evolution of Cinema Environment: Mult-screens Standardizing structure, design, construction, projection New concept : “Programming” of movies in Cinema “First Class Cinema : CGV”, cinema brand awareness Sound competition with newcomers (Megabox, Lotte) Introduction of Multiplex Cinema Operation know-how Cinema Brand & Marketing