Cisco Digital Landscape Mark Yolton, Vice President Digital May 18, 2014

© 2014 Cisco and/or its affiliates. All rights reserved.Presentation_IDCisco Public Agenda Introduction Digital at Cisco Marketplace Landscape Digital Future

93% of online experiences begin with a search engine. 67% of the buyer’s journey is now done digitally. 95% of data within organizations remains untapped. 64% of customers expect real time assistance. 81% of users report reading on mobile devices. 27M pieces of content are shared each day. 100M internet users watch an online video every day. 82% of professionals use one social media platform actively for work. 78% of CMOs think custom content is the future of marketing.

Digital at Cisco

© 2014 Cisco and/or its affiliates. All rights reserved.Presentation_IDCisco Public Digital : Drives Always-on Relevant Experiences Web: Information, revenue, service and support Mobile: Real-time engagement anywhere Social Media: Expanding awareness; stronger ties Video: Rich, immersive, high impact

© 2014 Cisco and/or its affiliates. All rights reserved.Presentation_IDCisco Public Cisco’s Digital Presence 348M visits to Cisco.com 9.8M social reach 3.8M paid search click- throughs 118M organic search referrals 54% 42% 83% 5% 29M mobile web visitors 1.9M social referrers to Cisco.com 2.7M social media mentions 4.6M customer app downloads 2.5M video views on Cisco.com Social Media Mobile Web Video 5.4M video views on Cisco YouTube 65%

© 2014 Cisco and/or its affiliates. All rights reserved.Presentation_IDCisco Public Digital Excellence Site IQ Website Ratings for 2013: Cisco.com ‘Rated #2’ ByteLevel Research Global Design 2013: ‘Best Global Enterprise Technology Website’ for Cisco.com Gartner Customer Service Optimization Gold Award 2013: Cisco Online Support Site Digital Innovation Awards 2013: ‘Best Innovative Global Digital Marketing Campaign’ for Cisco Brand Campaign BtoB Magazine 2013: ‘Best Use of Mobile Award’ for Cisco Global Event Social Mobile App Webby Award 2013: ‘Online Film and Video’ (Honoree) Phone Company In a Box Digital PR Awards 2013: ‘Best Video Podcast’ for My Networked Life: True Stories from a Connected World Best Advocate Marketing Awards 2013: ‘Best Content and Social Engagement in an Advocacy Program’ for Cisco Social Media for Cisco Champions

© 2014 Cisco and/or its affiliates. All rights reserved.Presentation_IDCisco Public Digital Opportunities Simplify customer journey and experience (EoDB) Improve registration issues (ROAM) Streamline onboarding of new customers, partners, to provide access to entitled content (ROAM) Improve path and experience for Partner Locator and Marketplace Solutions Catalog Simplify sales funnel, end-to-end, including pricing estimate (Build and Price) Streamline ease in finding older products (Polydor) Update web content management and publishing platform (WEM/CQ5) Integrate Social on Cisco.com (+Communities, Blogs) Clean-up microsites

© 2014 Cisco and/or its affiliates. All rights reserved.Presentation_IDCisco Public Digital Strategy Framework Be the steward of Cisco’s multi- channel digital user experience Drive revenue with commercial segment via digital customer / partner enablement Innovate, unlock, and accelerate sales through digital predictive analytics Improve ROI and operations by optimizing digital investment Drive EngagementEnable Revenue Unlock Intelligence Improve ROI Digital Steering Committee, Operating Committee, Workgroups… Governance Modern WCMS (WEM / CQ5), Search, Seamless Registration Foundation

Marketplace

Marketplace: Showcases your solutions, services, applications, and offers to Cisco sales, Cisco channels, and to end user customers.

© 2014 Cisco and/or its affiliates. All rights reserved.Presentation_IDCisco Public Promotes your solutions and services Lead generation Highlights partner relationship with Cisco Solution Incentive Program (SIP) Cisco Compatible Promotes your solutions and services Lead generation Highlights partner relationship with Cisco Solution Incentive Program (SIP) Cisco Compatible Marketplace Landscape 12,000 visitors/mo. 820 Leads/mo. 1,500 Storefronts WW 12,000 visitors/mo. 820 Leads/mo. 1,500 Storefronts WW

© 2014 Cisco and/or its affiliates. All rights reserved.Presentation_IDCisco Public ExperienceAwareness Expose partner services, applications and offers to cisco channel partners to take solutions to market Increase outbound promotion to customers, partners, and employees Improve integrated journey across Solution Partner Program, Cisco.com, DevNet, Marketplace, Partner Central, Partner Communities Improve and invest in search Marketplace Opportunities Functionality Social Media integration Mobile friendly Metrics, analytics and insight Partner self-service Video integration Campaign/ special offers Marketplace as a service

© 2014 Cisco and/or its affiliates. All rights reserved.Presentation_IDCisco Public Marketplace: Near-term Future Build a business plan to capture requirements Start building, improving experience (1HFY15) Invest in outbound marketing and promotion of Marketplace to customers, partners, and employees First release of incremental improvement (2HFY15) Marketplace Goal: A unified marketplace experience that drives awareness, converts visitors into leads and improves business results for partners, customers and Cisco.

Digital Future

© 2014 Cisco and/or its affiliates. All rights reserved.Presentation_IDCisco Public Integrated Digital Plan: One Seamless Experience Audiences Stakeholders & Collaborators Digital Broadcasts Events Script-to-Screen Responsive Web Internal Apps External Apps Cisco.com Country Sites WebEx Social Search Build & Price Solution Catalog Marketplace Partner Locator Twitter Google+ Facebook YouTube Communities Blogs Platforms & Tools Governance Services Partners Developers IT PR / AR / IR Sales Marketing Partners Customers Employees Prospects Investors Analysts Job-Seekers Seamless Registration Metrics / Analytics Strategy Policies Developers

Open Discussion

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