14 th April 2016 Jobsgopublic Future-proofing the public sector

Introduction Miles Skelton – Managing Director Sofie Kirk Buckland – Head of Product

Introduction Some key things we keep hearing Succession planning keeps CEOs awake Public sector has an ageing workforce A struggle to attract younger generation

Introduction Are we looking in the right place? Are we giving the right messages?

Our surveys  In a privileged position with a large & trusting audience  Two surveys: To find out latest habits & behaviours of jobseekers To speak to graduates about what they find important when they choose their path / perceptions of the sector JOBSEEKERS GRADUATES

Then… Newspapers & specialist mags Once life was simple Display or classified ads Little black books Traditional advertising messages

Now… It is more complex Audiences choose their content Active and passive lines blurred User demographic is not always what you’d expect

Print media Direct Multi platform Candidate search Job boards New social media Social media Search engines Choice…

We’ve had to change… VACANCY LISTING TWITTER FACEBOO K GOOGLE & BING TARGETED ENHANCE- MENTS CANDIDATE SEARCH LINKED IN

How are jobseekers looking? Social audiences are getting older… 87% of candidates start on search engine 1 st Job boards still number one for quality & quantity Facebook users in the UK 36 MILLION 15 MILLION Users on Twitter & LinkedIn Source : Ofcom Report 2015

How are jobseekers looking? Know who to target… 48% Growth in age group New average age, up from YEARS OLD 79 % Of LinkedIn users are over Average user age group YEARS OLD 52% Of Twitter users are over Average age of user YEARS OLD Source : Statista Report 2015

New Social Media Where do the youth hang out? Who uses social media as part of their job search? Who searches an organisation’s site before applying? Social media is changing very rapidly… 42% year olds 21% year olds 62% year olds 40% 25+ year olds 700% More youth on LinkedIn, last 2 years INSTAGRAM, SNAPCHAT, WHATSAPP Fastest growing social media

Key findings: Active Jobseekers 18 Different sources used by jobseekers 74% Use Jobs By alerts Search on Google Browse job boards 70% 40% Register with rec-cons Directly employers Contact via Social 25% 15% Source : Jobsgopublic Report 2015

Key findings: Passive Jobseekers 77% Browse job sites Look at jobs on LinkedIn Read job ads on social media 24%20% 13% Read job ads during unrelated searches Click job ads shared by friends Respond to direct messages on LinkedIn 10%

Key findings: Overall 42% 4% 6 PM SUNDAY 18 – 25 year olds use Social Media as part of their job search Just 4% don’t want to be contacted directly The best time to send a direct recruitment Source : Jobsgopublic Report 2015

Graduate Survey Results Responses received  In a privileged position with a large & trusting audience & strong connections with UK Universities  Survey to find out young people’s perception of the public sector 1,000

What motivates graduates? 81% 57% 16% MAKING A DIFFERENCE ACHIEVEMENT AMBITION MONEY 76% 50% STATUS

What do they look for from an organisation? OPPORTUNITIES FOR PROGRESSION – 80% TRAINING AND DEVELOPMENT SCHEMES – 71% COMPANY VALUES – 61% COMPANY CULTURE – 57% WORK LIFE BALANCE – 56%

Have you ever considered a career in the public sector? Yes 89% No 11%

If not, why not? Don’t know enough about it Never thought about it Doesn’t appeal to me Recent budget cuts 43% 36% 25%

What makes it attractive? Making a difference to the community – 82% I want to help people – 71% My chosen career is within the public sector – 39% Making a difference to the community Helping people Chosen career is public sector 82% 71% 38%

Where can you find more job stability? Public 72%Private 28%

Public Sector Trustworthy Makes a difference Work-life balance Empathetic Vital Determined Helpful Needed Diverse Selfless Stagnant Boring Restrictive Underpaid Cuts Stretched Unfunded Inflexible Old Red tape No career development

Private Sector Varied Money Power Ambition Opportunity Innovation Efficient Progression Unlimited Stimulating Rewarding Stressful Faceless Ruthless Egotistical Greed Untrustworthy Long Hours Ungrateful Cold Hostile No security

A typical public sector role… …makes a positive difference in the community …is hard but rewarding …is low-paid, old and boring …is for people who want to plod through life

How do you think the public sector is portrayed in the media? Negatively 60% Positively 13%

So what should you do?

Take a multi-channel approach… VACANCY LISTING TWITTER FACEBOO K GOOGLE & BING TARGETED ENHANCE- MENTS CANDIDATE SEARCH LINKED IN

Choose the right message… Trustworthy Makes a difference Work-life balance Progression Training Determined Helpful Needed Diverse Selfless

Preferred application method ONLINE 64% CV 30% 3% PAPER FORM 3%

And get the process right APPLYREVIEWSHORTLISTCONTACT INTERVIEWCHECKSOFFERAPPOINT

Sell yourself, your sector, your brand