Baltic Welcome Centre. Organisation levels Interreg IIIB project Baltic Welcome Centers Project leader Steering group Coordinator/fi nancial resp. Turisme.

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Presentation transcript:

Baltic Welcome Centre

Organisation levels Interreg IIIB project Baltic Welcome Centers Project leader Steering group Coordinator/fi nancial resp. Turisme region syd Tourism / Culture Unit HaldenVäxjö KalmarSchwerin Local Level International Level Economic Development Unit Spatial Planning Unit Environment Unit Phare / Tacis partners Organisation

Partners Interreg IIIB project Baltic Welcome Center Partners  Municipality of Kalmar, SE  Municipality of Växjö, SE  Municipality of Halden, NO  Turisme region syd, DK  Municipality of Schwerin, D Enter Partners

Future partners Interreg IIIB project Baltic Welcome Center  Municipality of Narva, EE  Municipality of Ivangorod, RUS  Municipality of Kaliningrad, RUS  Cesis City Council, LV Enter Phare & Tacis

Work Packages Interreg IIIB project Baltic Welcome Centers WP 1: International Standard/ Conception WP 2: Spatial & Tourism Planning WP 3: Welcome Center Investment WP 4: Information Technology WP 5: Marketing / Communication Work Packages

Interreg IIIB project Baltic Welcome Center  WP 1: International Standard/ Conception  development of an international Baltic Sea-wide standard of a Visitor Center according to visitors‘ demand:  research on existing standards / on visitors‘ demand  development of indicators / criteria for quality assessment  development of assessment procedure / standard  development of brand name / corporate design  WP 2: Spatial & Tourism Planning  local pre-studies, feasibility studies, detailed plans for the Welcome Center building, architectural contests  tourism master plans for each city / region; target group analysis as base  know-how exchange, benchmarking, study visits

Work Packages Interreg IIIB project Baltic Welcome Center  WP 3: Welcome Center Investment  investments in reconstruction of Visitor Center, signposting & traffic information, surrounding of Visitor Center, exhibition equipment  WP 4: Information Technology  common virtual visitor center; further development of hardware (info stands with computers for tourist information)  WP 5: Marketing / Communication  marketing strategy for planned activities  PR work towards local actors, press releases, newsletters  local meetings, workshops  common brand, corporate design, signposting  production and distribution of promotion material  training of local guides