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Oracle Corporation

Global CRM (GCM) Single Instance 1.8M Accounts 20M Contacts 20M Prospects 72M Marketing Responses 24M Sales Activities 18M Marketplace Accounts

Objective Global, consistent, streamlined, and scalable campaign to opportunity to quote processes Approach Go Native – 90% vanilla Go Fast – 1 year to rollout Consolidation/Centralization Start Clean, Stay Clean Standards based Integration Drive value with BI Oracle’s Global CRM Implementation Optimizing Our Go-To-Market

Global CRM Single Instance Ecosystem Implementation planned

Marketing Business Cycle

Siebel MRM Planning and Budgeting Define Marketing Initiatives Create Funds & Allocate Budget Request & Approve Budget Create Plans & Programs Campaigns/Os/Ts Siebel Marketing List and Segmentation Target Audience Build/Load Segments Launch Campaigns Marketing OCH & Siebel Marketing Response Management Response Capture Qualification Assignment Lead Creation CRM Analytics (OBIA) Closed Loop Reporting Measure Marketing ROI Track Budget to Actual Fact-based Planning Marketing Business Cycle eMarketing Apps Marketing Execution Landing Pad Event Registration Software Download Siebel Call Center Opportunity Management Opportunity Conversion Opportunity Progression

Marketing

Legacy systems were custom, point solutions No integration with Siebel Analytics & Segmentation modules Minimal integration with Siebel Marketing Legacy systems were running on antiquated hardware and software platforms making system administration resource intense list processes not well integrated Limited ability to execute multi-tier event driven campaigns CHALLENGES Scalable, high volume delivery engine on standard secure platform Response tracking fully integrated Real time visibility into Marketing Campaign KPI’s Automated bounce handling Personalized and Conditional content Integrated with other Siebel modules Lower support costs Tighter integration with Mail Transfer Agent CAPABILITIESKEY VALUE & BENEFITS Siebel Marketing Centralized “bulk” outbound send processes & systems Ability to fully support double byte characters – From Name & Creative Ability to execute recurring and/or triggered communications Increased the effectiveness of our list management process and preference/consent management Out of the box support for tracking opens and click-throughs Efficient review & disposition of replies

Marketing

Siebel Marketing Global CRM Data Warehouse Sun Solaris Marketing Server Outbound MTA Mail Transfer Agent ESD Send Daemon BHD Bounce Handler Daemon CTD Click Through Daemon Unsubscribes, Opens and Related URLs Inbound MTA Bounces Outbound Internet Integrated Business Intelligence

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