Strengthening Business Through Digital Marketing And E-Commerce “If your business is not on internet, then your business will be out of business” Bill Gates

Agenda What is Digital Marketing and its basics Advantages and its comparison Factors which decide success and failure of Digital Marketing Digital Marketing tools and techniques E-Commerce and its scope, success & Challenges

What is Digital Marketing and its basics WHAT IS MARKETING ? Marketing is basically making people aware of the types and the quality of the products you make and making them aware of your presence. Four Keys Of Marketing Targeting Audience Reach of Marketing Duration of Success Price of Marketing

What is Digital Marketing and its basics Traditional Methods Newspaper/ Television advertisement Radio Advertisement Magazine Hoardings and Banners Flyers and Handouts Reach – Limited No Customer Feedback Expensive For Very Short Time 0

What is Digital Marketing and its basics

Some Statistics Digital marketing (and customer service) are growing… Companies spent, on average, 25% of total marketing budgets on digital in But that figure is projected to jump to 75% within the next five years 80% of consumers do “a lot” of online research for major purchase decisions, and 46% say they count on social media when making such choices 38% of companies will hire more digital marketing professionals in the coming year 51% of companies planning larger than 25% of the budgets for digital marketing in 2015

What is Digital Marketing and its basics WHAT DID YOU UNDERSTAND FROM THIS VIDEO ? The idea is to device a method to connect directly to your customers and make them feel happy and important. To keep them engaged. Target right type of customer at right time and at right place.

Advantages Reach a larger audience – Global Reach planning to execution is quick & can reach to Right Target Audience Highly cost effective then the traditional ways of marketing Reduces Gestation period from lead to sale & high Returns over Investment Has the power to get viral quickly and increase scale of business Larger shell life & marketing success can be measured with the help of analytics tool

Some Statistics 85% people search before purchase or finding a business source

Some Statistics

Approx. 4 billion videos are watched over you tube every day Website Mobile

Some Statistics Approx. 80% of internet users are active on Social Media Website Mobile

Some Statistics Google now processes over 40,000 search queries every second on, over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Website Mobile

Some Statistics Is your business online? Website Mobile

PILLARS OF DIGITAL MARKETING Having a Website Rich Content Marketing Hyper Local Marketing Social Media Marketing Paid Campaign Organic/ SEO Mobile Marketing

PILLARS OF DIGITAL MARKETING Website It is very important and the first step to go for digital marketing Informative – right content for right buyers Rich in content Real pictures Fast to open Responsive

Latest Trends in Website Development RESPONSIVE WEBSITE

PILLARS OF DIGITAL MARKETING Rich Content Copy dose not work Tips Original/unique content have more mileage Digital content is base or back-bone of digital marketing Relevant content is must on website, blogs, social media posts

PILLARS OF DIGITAL MARKETING Marketing How many of you actually have a database of of their clients, or people you had talked but did not mature a deal? Tips Your should have your own words – no copy Have your own domain instead of using a free service Can use some cloak service to track clicks Best time to and be consistent on this, eg. morning 9-10 am and evening 3-4 pm Choice of words you use in (should avoid certain words like FREE, ORDER NOW, APPLY NOW, LIMITED TIME, etc – they are spam

PILLARS OF DIGITAL MARKETING Hyper Local Marketing Hyper local marketing is defined to local geographic area or regions and the best way to be present in local marketing is “Google My Business” and “ Search Places” Choose your keyword according to the local market also. Industries best suited for Hyperloacal marketing are like – Wedding venues, Schools, Local Stores, Local service providers like AMC’s etc. Reviews are very important in local hyper marketing

GOOGLE MY BUSINESS

PILLARS OF DIGITAL MARKETING Social Media Marketing (SMM) Have you ever noticed people in a coffee shop,airport or railway stations, family gathering,etc what is one thing that grab their maximum attention? They are communicating someway or the other in a social network. SMM is a way to have presence in digital world or creating a community around your brand of people who are interested in hearing about your product, Creating a group to sell, to create an image, to improve your processes etc. is up to you

PILLARS OF DIGITAL MARKETING Select one that make more sense. Where more people will connect to you. Select one channel and be good at it. Key factor that decides is your Target Audience. Women in North India – Facebook Women in America/Canada – Instagram/Pinterest Industry/Process – YouTube Consultants /Professionals – LinkedIn How To Select

PILLARS OF DIGITAL MARKETING Adopt a style that can make you connect to your target audience. Remain consistent to that style everywhere. Prepare the right type content to create interest of people. Content should create/add value to people who are connected It may not be directly talk about your product but creates interest More interesting the posts are more people are sharing it and liking it and generating a new network for you. How To Prepare

PILLARS OF DIGITAL MARKETING SMM Micro Blogging Publish Post/ Share Photo Sharing

Facebook – Fan Page

Facebook – Boosting Post

Facebook – Engaging People and Response Time

Facebook – Cover Page

Facebook – Post Content

SEARCH ENGINE OPTIMIZATION (SEO) SEO SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “paid” search results on search engines

ROLE of SEO

Advantages

TYPES OF SEO

ON-PAGE In search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page.

TYPES OF SEO OFF - PAGE Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off- page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results. ALSO ADD PPC – Pay Per Click or Google AdWords

SEO CYCLE

Analytics

Mobile Marketing

Paid Campaigns

Mobile Marketing

E-BUSINESS E-business (electronic business) is all type of business processes activities on the Internet. These can include: buying and selling products, supplies and services; servicing customers; processing payments; managing production control; collaborating with business partners; sharing information; running automated employee services; recruiting; and more.

COMPARISION  Buying and Selling of goods and services through the internet is known as e-commerce  e-commerce includes transactions which are related to money  e-commerce has an extroverted approach that covers customers, suppliers, distributors, etc.  e-commerce requires a website that can represent the business  e-business, which is an electronic presence of a business, by which all the business activities are conducted through the internet.  e-business, includes monetary as well as allied activities.  e-business has an ambiverted approach that covers internal as well as external processes.  e-business requires a website, Customer Relationship Management and Enterprise Resource Planning for running business over the internet. E-COMMERCE E-BUSINESS

CATEGORIES OF E-BUSINESS BUSINESS CONSUMER GOVERNMENT B2B C2C B2C G2C G2G G2C

E-COMMERCE E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the Internet.

E-COMMERCE : BENIFITS TO MERCHANTS TO CONSUMERS  Expanded marketing channels and global reach to increase sales of existing products  Reach the target audience  Very low infrastructure cost of the store  The store is always open 24x7  Establish better relationship with customer  Fast customer feedback  Endless scope of invention  Convenience and easy approach  Better deals  Wider range of choice of products  Complete specifications and values with reviews presented on the upfront  Global Reach  Constant updates  Easy returns

MAJOR TYPES OF E-COMMERCE 1. B to C

Online Shopping

Input fields Should be secure

Online Shopping SECURITY

B to B

C to C

E-commerce challenges Price comparisons and effectiveness You have to be updated Your response time should be good Payment gateway system Quality check Shipments Returns Security Government policies

QUESTIONS?