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MKT 421 Final Exam Guide 1 1) Which of the following statements best describes the modern view of marketing? 2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 1) According to the text, marketing means: 2) Which of the following statements best describes the modern view of marketing? 3) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of MKT 421 Final Exam Guide 2

MKT 421 Final Exam Guide 3 1) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds MKT 421 Final Exam Guide 4

MKT 421 Final Exam Guide 5 1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds MKT 421 Final Exam Guide 6

MKT 421 Final Exam Guide 7 ) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are MKT 421 Final Exam Guide 8

MKT 421 Final Exam Guide 9 1) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds MKT 421 Final Exam Guide 10

MKT 421 Final Exam Guide All 10 Sets This tutorial contains 10 sets of final exam of MKT 421 for details of each set please go "MKT 421 Final Exam" under categories on the Home Page Sales management communications. Integrated promotional marketing. Sales promotion communications. Integrated marketing communications. MKT 421 Final Exam Guide (New)

MKT 421 Week 1 Discussion Question 1 Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness? Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company doesn’t place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans? MKT 421 Week 1 Discussion Question 2

MKT 421 Week 1 Individual Assignment Favorite Brand Paper (2 Papers) (New) Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following: Identify a brand about which you are passionate. Explain a minimum of three reasons why you are passionate about this brand. What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy? MKT 421 Week 2 Discussion Question 1

MKT 421 Week 2 Discussion Question 2 What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors? Select a company currently experiencing marketing changes. Create a 6-slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix: Each of the four P's should be addressed on its own slide. MKT 421 Week 2 Individual Assignment Marketing Mix Presentation (New)

MKT 421 Week 2 Individual Assignment Personal Branding Plan Paper (New) Summarizes your background and what makes you unique in a 1-paragraph elevator pitch Identifies 3 to 4 companies you want to work for, and an explanation as to why Identifies the best methods for contacting those companies and engaging those who might influence the hiring decision Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product? MKT 421 Week 3 Discussion Question 1

MKT 421 Week 3 Discussion Question 2 Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is the rationale for this difference? This tutorial contains 2 different papers Review "perceptual mapping" located on the Week 2 ERR page. MKT 421 Week 3 Individual Assignment Perceptual Map Presentation (2 Sets) (New)

MKT 421 Week 3 Team Assignment Strategy and Positioning Paper (2 Papers) (New) Select a new product or service that will be launched by either an existing organization or one you will create. This product or service will serve as the basis for the Marketing Plan you will write throughout the course. What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels? MKT 421 Week 4 Discussion Question 1

MKT 421 Week 4 Discussion Question 2 What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy? Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following: A description of blue ocean strategy and its importance MKT 421 Week 4 Individual Assignment Blue Ocean Strategy Paper (New)

MKT 421 Week 4 Team Assignment Product, Pricing, and Channels Paper Paper (2 Papers) (New) This tutorial contains 2 different papers Use the product and organization you identified in your Week 3 Strategy and Positioning Paper MKT 421 Week 5 Discussion Question 1

MKT 421 Week 5 Discussion Question 2 You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest effect on the company’s marketing strategy? Explain why. MKT 421 Week 5 Individual Assignment Map the Supply Chain Paper (2 Sets) (New)

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