KCTCS SUPER SUNDAY EVENT KCTCS Recruitment Summit July 2011.

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Presentation transcript:

KCTCS SUPER SUNDAY EVENT KCTCS Recruitment Summit July 2011

TODAYS AGENDA RECAP 2011 EVENT HOTWASH PLANNING 2012 EVENT

Promote a unified approach. Enhance college-going culture. Strengthen community partnerships. Build relationships with prospective students and their families. Supply information about how to access college. Engage/mobilize alumni as aspirational models/ambassadors. Increase student diversity (access-success). SUPER SUNDAY EXPECTED OUTCOMES

SUPER SUNDAY System-wide implementation College Implementation Team Alumni Hall of Fame Presidential/Executive Pitch Admissions/Financial Aid Fair Student Advocates Coordinated Communications Plan Initiative Elements

VIDEO RECAP

SUPER SUNDAY Churches Outreach added 8 More than 300 Volunteers More than 4,000 Participants More than 400 Prospective Students 75 Advocates 29 Alumni More than 260 Media Hits EVENT SUMMARY

1. What went WELL? 2. What lessons did we LEARN? 3. Strategies to ENGAGE partners year round? SUPER SUNDAY 2011 HOTWASH ANALYSIS

SUPER SUNDAY 2012 SUNDAY, FEBRUARY 12, 2012 Maintain 2011 partner(s) Add at least one partner  Predominately African-American  Active Youth Program  Family Life Center System-wide Implementation

SUPER SUNDAY 2012 ROLE: Develop campus plans Engage/Activate internal and external stakeholders Lead execution SUGGESTED MEMBERS: Cultural Diversity Marketing/PR Admission Enrollment Management Financial Aid Web Services Institutional Research Implementation Teams

SUPER SUNDAY 2012 ELEMENTFEATURED HIGHLIGHTS Alumni Hall of Fame Identify and add at least one new alumni. Presidential Pitch/ Pulpit Time Identify additional executives/leaders. Admissions/Financial Aid Fair Collect participant information. Distribute view books/financial aid brochure. Answer questions. Student Advocate Attend event Accessible after event to help navigate initially Program Highlights

Generate awareness of “Super Sunday” among our key target audiences Create excitement about the event among internal and external audiences Increase student diversity in KCTCS colleges Build perception of educational attainment and employability within target audiences’ mindset Meet mission of KCTCS/community college movement Enhance KCTCS recognition & awareness MARKETING GOALS

Direct Mail Postcards Print Ad Poster (to hang at churches) Flyer (fits into church bulletin) Template Church Fans African-American Viewbook/Financial Aid Brochure Participant Cards Advocate Cards Yard Signs Banners LOCAL ACTIVATION TOOLBOX

Stuff fliers in Church Bulletins Utilize Church mailings to insert KCTCS “invitations” Have local college representative available to speak to groups in advance Set up minority mentoring program LOCAL ACTIVATION OPPORTUNITIES

TWO-PRONGED MEDIA APPROACH 1.General Public Relations, showing outreach and relationship building 2.Direct Church Marketing Campaign, increasing the number of people at the event

KCTCS 2012 Super Sunday Timeline Jan ‘ 12Dec ‘11Nov ‘11Sept ‘11July ‘11 Craft and deliver speaking points Present “pitch” about the value of postsecondary education present KCTCS as solution of choice Finalize and announce communications plan and timeline Setup Admission/ Financial Aid Fair and Meet with target audiences Feb ‘12 Engage religious leaders/churches in event planning Execute Super Sunday; Feb 12 Conduct regular campus event planning meetings Update Super Sunday Websites Lead weekly meetings via IT with campus implementation teams Submit materials orders Announce 2 nd annual event to college & community Launch Updated Super Sunday websites Invite additional volunteers Orient local religious leaders about actual event expectations Orient volunteers Initiate 2012 Planning at Recruitment Summit Identify additional alumni for Hall of Fame/Submit list Confirm church partners/Submit list Fill/Ship orders to colleges/churches College Goal Sunday; Jan 29 Announce 2 nd annual event to college & community