Heel ‘n’ Wheel-a-Thon Recruitment & Sponsorship Webcast February 23, 2011

Agenda Overview Participant Recruitment Participant Resources Sponsorship Resources Available Odds and Ends

Where did we come from?

Gross Revenue: $1.97M Net Revenue: $1.57M Increase/Decrease in Net Revenue Over Previous Year: 15 % Where did we come from?

Where do we want to be?

Our goal for 2011 is to realize $2.2 M in Gross Revenue.

How are we going to get there? 1.Participants – Individuals and Teams 2.Sponsorship – Chapter, Regional, National

Recovery of Past Individuals & Teams Saskatoon Sunday, June 05, 2011 Friendship Park, Downtown Saskatoon Length of Walk: 4km Registration Time: 1:00pm Warm up Time:1:45pm Kick-off Time:2:00pm Finish Time:4:00pm For more information, please contact the chapter at (306) or

Recovery of Past Individuals & Teams Saskatoon Sunday, June 05, 2011 Friendship Park, Downtown Saskatoon Length of Walk: 4km Registration Time: 1:00pm Warm up Time:1:45pm Kick-off Time:2:00pm Finish Time:4:00pm For more information, please contact the chapter at (306) or

Is having a sample phone call script useful when following up with participants? POLL See suggestions in notes.

Recovery of Past Individuals & Teams Saskatoon Sunday, June 05, 2011 Friendship Park, Downtown Saskatoon Length of Walk: 4km Registration Time: 1:00pm Warm up Time:1:45pm Kick-off Time:2:00pm Finish Time:4:00pm For more information, please contact the chapter at (306) or

Recovery of Past Individuals & Teams Saskatoon Sunday, June 05, 2011 Friendship Park, Downtown Saskatoon Length of Walk: 4km Registration Time: 1:00pm Warm up Time:1:45pm Kick-off Time:2:00pm Finish Time:4:00pm For more information, please contact the chapter at (306) or

Recovery of Past Individuals & Teams Saskatoon Sunday, June 05, 2011 Friendship Park, Downtown Saskatoon Length of Walk: 4km Registration Time: 1:00pm Warm up Time:1:45pm Kick-off Time:2:00pm Finish Time:4:00pm For more information, please contact the chapter at (306) or

What are some other ways to bring past participants back? QUESTION? See suggestions in notes.

Recruitment of New Individuals

What are some other ways to recruit new participants? QUESTION? See suggestions in notes.

What’s a team? Oxford Dictionary defines team as: “two or more people working together”

What’s a team? Oxford Dictionary defines team as: “two or more people working together” CCFC defines HNW teams as: “two or more participants individually collecting pledges representing their family or company”

Recruitment of New Teams

What are some other ways to recruit teams? QUESTION? See suggestions in notes.

Now what? Participant Resources Educate

Now what? Educate Motivate

Now what? Educate Motivate Communicate

How do you create excitement to keep participants motivated? QUESTION? See suggestions in notes.

Identifying Potential Sponsors

Tools & Resources Available on the Launch Materials webpage: Additional materials for recruiting participants Resources to give to participants Sponsorship templates and resources Media materials and resources Operations details for processing funds

Tools & Resources Available on the Launch Materials webpage: Additional materials for recruiting participants Resources to give to participants Sponsorship templates and resources Media materials and resources Operations details for processing funds The most important resources you have are other volunteers and the staff in your region!

HNW Awards 1.By category based on population, the Heel ‘n’ Wheel event location realizing the greatest percentage increase in gross revenue over the previous year. Small (Lloydminster – 66%) Medium (Thunder Bay – 96%) Large (Winnipeg – 41%) 2.By category based on population, the Heel ‘n’ Wheel event location raising the highest gross revenue within their category. Small (Lethbridge - $30,950) Medium (Saskatoon - $68,611) Large (Calgary - $133,000)

Timing & Communication MonthNational February  ePledge launch to anyone from (Feb 18) March  TPE pledge form mailer to participants raising $500+ in 2010 (week of Mar 7)  Pledge form mailer to all participants from (week of Mar 14)  ePledge contest (Mar 23) April  Keep the Momentum Going (Apr 20) May  Keep the Momentum Going (May 18) June  Final Participant Reminder (Wednesday before each event)  Thank You (Monday after each event)

Incentive Prizes

Resources Available

THANK YOU! Please send your feedback to Reena /