Fundraising for Your Organization Presented by: Stephanie Featherston and Cole Dolan Student Foundation

Baylor University Student Foundation Mission Statement: Mission Statement: “The purpose of Student Foundation is to serve Baylor University and the student body by building community-minded servants and leaders in its membership and entrusting them with the responsibility of accomplishing the tasks of recruiting qualified students, raising scholarship funds and building goodwill among alumni and students.” “The purpose of Student Foundation is to serve Baylor University and the student body by building community-minded servants and leaders in its membership and entrusting them with the responsibility of accomplishing the tasks of recruiting qualified students, raising scholarship funds and building goodwill among alumni and students.” Members in Student Foundation Members in Student Foundation 100 (50/50 – males/females; Juniors/Seniors) 100 (50/50 – males/females; Juniors/Seniors) 3 committees 3 committees Campus Promotions Campus Promotions Alumni Relations Alumni Relations Student Recruitment Student Recruitment

Alumni Relations Building goodwill and raising scholarship funds with the help of Baylor alumni and past Student Foundation members Building goodwill and raising scholarship funds with the help of Baylor alumni and past Student Foundation members Make phone calls to schedule meetings Make phone calls to schedule meetings Travel to Fort Worth, Dallas, Austin, San Antonio, Houston, East Texas, and Central Texas Travel to Fort Worth, Dallas, Austin, San Antonio, Houston, East Texas, and Central Texas Keeping in contact with past members Keeping in contact with past members Once “in your shoes” Once “in your shoes” Familiar with your goals Familiar with your goals Believe in your mission Believe in your mission

Campus Promotions Concerned with building goodwill on campus, while also raising funds for student scholarships. Concerned with building goodwill on campus, while also raising funds for student scholarships. Freshman Follies Freshman Follies Fall Festival Fall Festival Bearathon Bearathon

Your Organization’s Mission What is your Purpose as an organization? What is your Purpose as an organization? Focus on the heart of your organization. Focus on the heart of your organization. Key Points in Student Foundation’s Mission Statement: Key Points in Student Foundation’s Mission Statement: Serve Baylor Serve Baylor Create leaders Create leaders Raise Scholarships Raise Scholarships Promote goodwill between students and Alumni Promote goodwill between students and Alumni

Your Organization’s Mission in Fundraising What do you want out of it? What do you want out of it? What cause are you wanting to support? What cause are you wanting to support? How much do you want to raise? How much do you want to raise? Do you have a product that can produce this? Do you have a product that can produce this? What can you sell/offer? What can you sell/offer?

Finding an Event that Fits Your Organization’s needs Fits purpose and organization’s mission Fits purpose and organization’s mission Size of your Organization Size of your Organization Utilize the resources that are available to you Utilize the resources that are available to you Alumni Alumni Examples: Examples: Indian Sub-Continent Student Association Henna fundraiser Indian Sub-Continent Student Association Henna fundraiser Freshman Class Council and Baylor Triathlon Club’s Gut Pack Run Freshman Class Council and Baylor Triathlon Club’s Gut Pack Run Student Foundation’s Bearathon Student Foundation’s Bearathon

What You Need What is absolutely necessary to make your event happen? What is absolutely necessary to make your event happen? Willing leadership Willing leadership A concrete idea of your event A concrete idea of your event Utilize your resources Utilize your resources Goals Goals

Bearathon Larger organization Larger organization Enough members to host and operate size of a quality half marathon Enough members to host and operate size of a quality half marathon Fits the Student Foundation mission statement Fits the Student Foundation mission statement “Raising scholarship funds and goodwill among alumni and students” “Raising scholarship funds and goodwill among alumni and students” Resources Resources Bear Downs as past event Bear Downs as past event Cameron Park/Waco/Baylor Cameron Park/Waco/Baylor Alumni of Baylor and Student Foundation Alumni of Baylor and Student Foundation

Sponsorships

The Approach Decide who you want to ask Decide who you want to ask Local businesses more flexible in giving Local businesses more flexible in giving Pre solicitation letter to businesses Pre solicitation letter to businesses At least one week before your visit At least one week before your visit Create a solicitation packet Create a solicitation packet Training/Prepare Members Training/Prepare Members Train members on how to approach businesses Train members on how to approach businesses Knowledge of solicitation packet Knowledge of solicitation packet

Meeting with Potential Sponsors Dress appropriately Dress appropriately Business casual usually safe Business casual usually safe Know the business Know the business Ask to talk with someone about the sponsorship Ask to talk with someone about the sponsorship Usually manager or owner Usually manager or owner Discuss sponsorship packet/benefits available Discuss sponsorship packet/benefits available In Kind vs. Paid donations In Kind vs. Paid donations In Kind-not monetary donation, more like bartering In Kind-not monetary donation, more like bartering Paid- monetary donations Paid- monetary donations

Exposure for the Business Coroplast signs at event Coroplast signs at event Logo included on t-shirts Logo included on t-shirts Coupons Coupons Naming rights Naming rights Proximity to potential customers Proximity to potential customers expo table expo table Social media recognition Social media recognition Announcements at event Announcements at event

Follow up Call back potential sponsors Call back potential sponsors Few days after meeting Few days after meeting Continual communication Continual communication Consider giving gift of gratitude Consider giving gift of gratitude

Ethics Take care of sponsors Take care of sponsors make promises you can keep make promises you can keep Keep the promises you make Keep the promises you make Funds raised go towards stated purpose Funds raised go towards stated purpose Go towards cause, not organization’s wallet Go towards cause, not organization’s wallet

Expectations Quality of the event this year determines next year’s success Quality of the event this year determines next year’s success Take care of sponsors Take care of sponsors Take care of participants Take care of participants Food, safety, entertainment, etc. Food, safety, entertainment, etc. “It’s not a sprint, it’s a Bearathon ” “It’s not a sprint, it’s a Bearathon ” Don’t get caught up in the short term results Don’t get caught up in the short term results Look towards future growth Look towards future growth

The Bearathon Then and Now Creating Your Signature Event

The Bearathon Then and Now Creating Your Signature Event

Principles of Fundraising Know your organization and your organizations purpose. Know your organization and your organizations purpose. Visualize the event you want and set goals. Visualize the event you want and set goals. Use what you have around you. Use what you have around you. Be ethical and respectful towards sponsors. Be ethical and respectful towards sponsors. Take care of sponsors and attendees. Take care of sponsors and attendees. Plan for long-term success. Plan for long-term success.

Questions?