Patient Recruitment One Size Does Not Fit Most Julie Ross, Senior VP, Global Strategic Services The information contained in this communication is confidential.

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Presentation transcript:

Patient Recruitment One Size Does Not Fit Most Julie Ross, Senior VP, Global Strategic Services The information contained in this communication is confidential and may not be shared or disseminated without the express written consent of inVentiv Health, Inc.

Patient Recruitment – A Unique Need ► Why is Patient Recruitment so unique? ► Population generally unaware of the opportunity > Once aware, many times myth “debunking” begins ► The potential benefit of the trial is at times difficult to message due to regulation ► Sites have competing interests ► Clinical teams unaware of options and at times hesitant to take perceived risk © All rights reserved.2

One Size Does Not Fit Most ► Each trial has unique parameters justifying need for customized approach ► Cookie-cutter strategy will not generally cover all audiences or countries ► Site staff ► Facility staff ► Community healthcare professionals ► Patients ► Caregivers ► Community groups (overall public awareness) ► All site needs are different, strength and weakness need to be embraced/supported to make each successful © All rights reserved.3

4 Tactics that Work

inVentivONE™ Process ► 5 Critical Success Factors ► Strategic plan > Knowledge of patient population and target demographic > Measurable and actionable ► Strong, creative messaging and branding ► Site integration ► Focused execution with tenured team ► Ongoing evaluation and fine tuning © All rights reserved.5

Global Considerations ► Critical success factors are applied and applicable across all countries ► Tactical approaches considered and vetted with multiple tenants in mind: ► Country/Site mix ► Regulatory (agency and ethics) timelines ► Culture acceptance (site and patient level) ► Healthcare structure ► Client budget and/or patient parameters ► Experience metrics and feasibility findings ► Client recruitment/retention experience © All rights reserved.6

inVentivONE™ Solutions ► Study branding & logo development ► Recruitment materials ► Direct-to-consumer advertising (broadcast, print, internet, direct mail) ► Pharmacy outreach ► Central call screening ► Study websites ► Educational tools ► Patient retention ► Public relations ► Community & advocacy outreach ► Digital & social engagement ► Database & pharmacy outreach ► Referring physician programs ► Event marketing ► Study feasibility ► Geo-targeting site selection ► Online metrics tracking & analysis ► Site support & motivation ► Site training © All rights reserved.7

8 Thank you Julie Ross, SVP, Global Strategic Services