Katrina Coyle Molson Coors Brewing Company

In This Session...  Our journey from standard list reporting to exception-based analytics that pinpoint problems and opportunities that enable lightning fast business decisions  How SAP NetWeaver Business Warehouse Accelerator (SAP NetWeaver BW Accelerator) changed the way we provide data to the business and simplified our system maintenance and monitoring tasks  The power of widgets  Leveraging Business Objects, an SAP company, as part of our reporting suite  The importance of keeping your system up to date with patches and upgrades

What We’ll Cover …  Background and Architecture  Evolution of Reporting  How We Got From There to Here  The Next Level – Business Objects  Lessons Learned  Wrap-up

Background and Architecture  Prior to July 1 st 2008 Molson Coors was formed by the merger in 2005 of Adolphus Coors (est. 1868) and Molson Canada (est. 1786) ○ Combination of two of the oldest family breweries in North America, bringing the best of both together in one organization Portfolio of over 40 brands 11,000 employees world-wide in 10 breweries in 3 countries $5.6 billion business No other company in North America has such a long history of brewing and marketing beer

Background and Architecture (cont.)  After July 1 st 2008 Joint venture between Molson-Coors and SAB Miller forms MillerCoors (Miller USA division only) Currently involved in a Split project to separate MolsonCoors and MillerCoors SAP systems so each company will exist on a separate landscape Working jointly with the MillerCoors BI team to move legacy COORS BW data into their BI landscape which currently includes SAP BW 3.5 and a Terradata Data Warehouse End state (2010) MillerCoors and MolsonCoors will have separate reporting landscapes (today much of this is shared

Background and Architecture (cont.)

What We’ll Cover …  Background and Architecture  Evolution of Reporting  How We Got From There to Here  The Next Level – Business Objects  Lessons Learned  Wrap-up

Evolution of Reporting  From traditional reporting

Evolution of Reporting (cont.)  To graphical analysis via HTML

9 Evolution of Reporting (cont.)  To broadcasting via

10 Evolution of Reporting (cont.) To management of scorecards and cockpits

11 Evolution of Reporting (cont.) To detailed analysis via management of scorecards and cockpits

12 Evolution of Reporting (cont.) From static, day-old data…to real-time reporting

13 Evolution of Reporting (cont.) From user requested on-line reports

14 Evolution of Reporting (cont.) To widgets displayed in a central location in a department

15 Evolution of Reporting (cont.) … or on a user’s desktop at the touch of a function key

16 Evolution of Reporting (cont.) From time-consuming system administration

17 Evolution of Reporting (cont.) To graphical and real-time analytics

What We’ll Cover …  Background and Architecture  Evolution of Reporting  How We Got From There to Here  The Next Level – Business Objects  Lessons Learned  Wrap-up

19 How We Got from There to Here  This was not done overnight Key to success was to take on new functionality one step at a time ○ We identified specific projects or enhancements that lent themselves to looking at data in alternate ways ○ We tackled these projects one at a time, so we could focus on the business question/problem and ensure we were deploying the best possible solution

20 How We Got from There to Here (cont.)  Maximize learning and networking We kept connected to the wider SAP community (SDN) to make sure we were up to date on functionality ○ Utilizing the bulletin boards and blogs to share information and problems with other customers is key to growth

21 How We Got from There to Here (cont.) We learned how to use and maximize the tools we had and took every opportunity to learn new functionality ○ Conferences and Webinars ○ SAP Developers Network (SDN) Web wite ○ BI Expert (subscription, but worth every penny) ○ Networking with other SAP customers

22 How We Got from There to Here (cont.)  Connect with the business We worked with key stakeholders in the business to align to our business priorities and to ensure we always had sight of the “big picture” We were always available to do additional training and knowledge transfer to our end users as required When a simple report was what was required, we produced that report – Often a simple list report does the trick

23 How We Got From There to Here (cont.)  Aggressively patched and upgraded SAP NetWeaver BI (BW) In 2003, SAP Business Information Warehouse BW (SAP BW) 2.1C In 2004, SAP BW 3.0 In 2006, SAP NetWeaver BI 7.0 In 2007, SAP NetWeaver BI Accelerator implemented (now BWA) Q Enhancement pack 1 SPS 3 Q Business Objects integration Patch cycle is 4-times per year ○ We have done this so often that we can now do a complete patch cycle in 2-3 weeks without disrupting normal operations and development work  Keeping current allowed us to exploit new functionality quickly

24 How We Got From There to Here (cont.)  BI team — Mix of business and technical expertise Understanding the business is key in working with our stakeholders Knowing what the your BI tools’ capabilities are is instrumental in proposing the right solutions to answer a business question or problem Close partnership with the business helps to identify problems and opportunities All team members regardless of their role are cross functional in most areas and on-going knowledge transfer within the team is a regular activity

25 SAP NetWeaver BW Accelerator  Implementation of SAP NetWeaver BW Accelerator allowed us to go to the next level with real-time reporting now a reality All queries now run in the accelerator therefore the SAP NetWeaver BW database is now free during the day No longer slaved to day-old data ○ Supply chain decision makers now have the ability to see what is happening on the production floor every minute via BI widgets deployed on a central monitor without ever having to log on to an SAP system

26 SAP NetWeaver BW Accelerator (cont.)  Greatly reduced time required for system maintenance BI team now spends most of its time developing new analytics and improving currently deployed content

27 Where We Are Now Currently implementing: ○ Global SAP HR ○ BCS Upgrade ○ SAP Customer Relationship Management (SAP CRM) in Canadian division (non SAP) ○ SAP for UK division Business Intelligence systems in place ○ SAP NetWeaver BW 7.0 EP 1 in US and Canadian divisions ○ Business Objects Enterprise for Global SAP BW ○ Business Objects on legacy data warehouse in UK division

28 Where We Are Now (cont.) SAP BW tools we are currently using include: ○ BEx Analyzer (available in SAP NetWeaver BW 7.0) ○ Web Application Designer (SAP BW 3.x) ○ Widgets ○ Broadcasting (SAP NetWeaver 7.0) Business Objects tools we are currently deploying include: ○ BusinessObjects™ Web Intelligence ○ BusinessObjects Xcelsius

What We’ll Cover …  Background and Architecture  Evolution of Reporting  How We Got From There to Here  The Next Level – Business Objects  Lessons Learned  Wrap-up

30 The Next Level – Business Objects  Web Intelligence (WebI) and Xcelsius, available through Business Objects Although the current SAP NetWeaver BW tools can produce excellent reports, dashboards, and cockpits, the development of these has been mainly restricted to the BI development team due to the complexity of the tools ○ As IT departments get smaller this is not a good position to be in if you wish to remain agile.

31 The Next Level – Business Objects (cont.) Goal has always been to give the end user the ability to create their own formatted reports Web Intelligence and Xcelsius ensure data integrity while enabling the end user to produce what they need when they need it without reliance on their BI IT organization Increased agility speeds informed, decisive business decisions

32 The Next Level – Business Objects (cont.)  Web Intelligence and Xcelsius Implementation of these tools will allow users to easily analyze data in a more visual way with the ability to publish the results in a highly formatted manner without having to rely on an already overloaded IT reporting team Data integrity will be maintained as users will not be downloading and manipulating data outside the system The ability of Web Intelligence to be used off-line will support reporting when access to an Internet connection is unavailable

33  After successfully piloting BOBJ in Q we are currently implementing Web Intelligence and Xcelsius in the Canadian Division First roll out April 2009 of WebI offline reports deployed to French sales reps in Canada. The Next Level – Business Objects (cont.)

34 The Next Level – Business Objects (cont.)  Next Steps Role out WebI to English Canada sales reps (May/June 2009) Role out Xcelsius and WebI for all Marketing & Sales in Canadian Division (Q3 2009) Convert UK BOBJ users to Global BOBJ Enterprise Edition and pilot Xcelsius (Q4 2009)

Demo

What We’ll Cover …  Background and Architecture  Evolution of Reporting  How We Got From There to Here  The Next Level – Business Objects  Lessons Learned  Wrap-up

37 Lessons Learned  Keeping your technical infrastructure current is key Technology is constantly changing, you must keep up to date in order to leverage the new functionality of your tools – ROI Do this often and it will become part of your regular routine and allow you to handle upgrades and new tool sets with less pain and downtime  Have a good mix of technical and business skills in your team Cross train your team – Make sure your technical team members understand the business and your business team members understand the tools they can leverage

38 Lessons Learned (cont.)  Encourage exception reporting in your business Suggest the use of cockpits and dashboards on top of standard requested reports  Leverage your own existing SAP NetWeaver BW instance Don’t hesitate to innovate and think outside the box ○ If it’s not delivered by business content — Just build it  Don’t try to bite off more than you can chew, do fewer things well and then build on your successes  Find users in your organization who would be good candidates to be your champions and make their dreams come true using SAP NetWeaver BW 7.0

39 Lessons Learned (cont.)  SAP NetWeaver BW Accelerator is an investment worth making Eliminate your query performance issues Reclaim disk space as aggregates are no longer required Open up the world of real-time reporting  Use the tools BEx Analyzer is still king when Excel is the right answer Web Application Designer (WAD) is an excellent Web front-end tool that can still be used until you transition to Xcelsius Information broadcasting eliminates the need to log on to a system to see your data Web Intelligence enables end users and frees up the BI team to do more complex analytics and data warehouse development

What We’ll Cover …  Background and Architecture  Evolution of Reporting  How We Got From There to Here  The Next Level – Business Objects  Lessons Learned  Wrap-up

41 Resources  Everything you need to know about BOBJ functionality ○  Extending The Value of SAP NetWeaver with SAP BusinessObjects Intelligence Platform ○ 0a1a75-c49d-2b10-0ebb-ecc80 ab a1a75-c49d-2b10-0ebb-ecc80 ab88994  BI Expert (subscription required) Leverage BEx Analyzer Formatting and Presentation Capabilities in SAP BI 7.0 by Penny Silvia – May 2008 ○ expertonline.com/archive/Volume_06_(2008)/Issue_05_(May)/V6I5A4.cf m?session=0de080c5-3be bb90-f843c1d expertonline.com/archive/Volume_06_(2008)/Issue_05_(May)/V6I5A4.cf m?session=0de080c5-3be bb90-f843c1d81575

Resources (cont.)  The Business Intelligence Accelerator in SAP NetWeaver 7.0 ○ library/uuid/3604c f0aa-b library/uuid/3604c f0aa-b  Planning, Implementing and Maintaining SAP NetWeaver BW Accelerator Use Cases ○ library/uuid/ f1d7-2b c1b6c5dd1c80 library/uuid/ f1d7-2b c1b6c5dd1c80  How To…Consume BI Data within Yahoo Widgets ○ library/uuid/f07909b9-f f1bf-f4a6ca2e017c library/uuid/f07909b9-f f1bf-f4a6ca2e017c

43 7 Key Points to Take Home  Keep Current – Don’t get behind on patches and plan for upgrades  Make BI team cross functional – Shared knowledge is a powerful tool  Use the tools – You are limited only by your knowledge and desire to progress to the next level  SAP NetWeaver BW Accelerator enables real-time data reporting and lightning fast analytics Start working on your business case now

7 Key Points to Take Home (cont.)  Know your business – Work with your end users to enable the decision-making process, become a trusted advisor  You must be agile – Business changes at a rapid pace, mergers and acquisitions are the norm Build for tomorrow as well as today  Build on your success, one step at a time – Be strategic in how you deploy new content and functionality, sometimes less is more

45 How to contact me: Katrina Coyle

Disclaimer SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver ®, Duet ™, PartnerEdge, and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Molson Coors brewing Company is neither owned nor controlled by SAP.