TruVue LLC Visual Decision Support Tools TruVue provides location-based solutions to the healthcare industry for facility and physician network optimization.

Patient / Clinic / Hospital: Profiling and Footprint Analysis

Hospital - Patient – Demographic Analysis Geocode Patient Records by AddressGeocode Patient Records by Address Identify Patient Life StylesIdentify Patient Life Styles Generate Patient Market Share (Zip Code and ½ Mile Grids)Generate Patient Market Share (Zip Code and ½ Mile Grids) Create Clinic Drive-Time Trade Areas – Capture 60% of PatientsCreate Clinic Drive-Time Trade Areas – Capture 60% of Patients Analyze Total Network Patient Services within Trade Area vs. Clinic Actual Services (GAP)Analyze Total Network Patient Services within Trade Area vs. Clinic Actual Services (GAP)

Demographic Analysis Demographic Analysis PopStats Demographic Data – This demographic data is updated quarterly to end users based on new ZIP+4 data (note that new data and statistics are delivered monthly, updated quarterly). This data is modeled where a growth factor is derived for every ZIP+4 in the country. This application occurs via a proprietary model that uses this information as well as other pertinent factors (see below) to generate a current estimate. Allocate Demographic Analyzer technology - Allocate is a highly sophisticated data retrieval and reporting engine for use with demographic statistics. Allocate uses proprietary block centroid allocation technology to perform the analysis. Allocate assigns block group demographics to any geographic area by capturing population and household information from the individual block centroid contained with any radius or polygon.

Grid Demographics / Traffic Patterns Grid Demographics / Traffic Patterns Population trends generated at ½ or 1 mile grids representing 3/5/10 mile radius trade areas Traffic “Choke Points” easily identified and applied to map for site network analysis

Physician Acquisition Optimization

Identify concentrations of client network patients in comparison to available services.Identify concentrations of client network patients in comparison to available services. Identify “specialty patient profile” demographic hot spots for potential services.Identify “specialty patient profile” demographic hot spots for potential services. Identify the “GAP” of patient opportunity to available servicesIdentify the “GAP” of patient opportunity to available services Utilize Physician databases to identify existing physicians for potential acquisition.Utilize Physician databases to identify existing physicians for potential acquisition.

Physician & Service Optimization Physician & Service Optimization Generate Network CensusGenerate Network Census Locate existing facilities (hospitals & clinics) Locate existing facilities (hospitals & clinics) Identify Physicians / Services provided at each location Identify Physicians / Services provided at each location Generate Location-Based AnalysisGenerate Location-Based Analysis ½ Mile grid level demographic forensic analysis ½ Mile grid level demographic forensic analysis Incorporate competitive analysis / market drive-time characteristics Incorporate competitive analysis / market drive-time characteristics Develop network plan to optimize existing and potential physicians / services based upon market demand / growth / predicted patient needs. Develop network plan to optimize existing and potential physicians / services based upon market demand / growth / predicted patient needs.

Physician & Service Optimization Physician & Service Optimization Identify concentrations of client network patients in comparison to available services.Identify concentrations of client network patients in comparison to available services. Identify “specialty patient profile” demographic hot spots for potential services.Identify “specialty patient profile” demographic hot spots for potential services. Identify the “GAP” of patient opportunity to available servicesIdentify the “GAP” of patient opportunity to available services Utilize Physician databases to identify existing physicians for potential acquisition.Utilize Physician databases to identify existing physicians for potential acquisition.

Facility Network Optimization

Facility Network Optimization includes:Facility Network Optimization includes: Hospital – Patient – Demographic Analysis Hospital – Patient – Demographic Analysis Tru-Picture Analysis Tru-Picture Analysis Existing Facility Network Recommendations Existing Facility Network Recommendations New Site Recommendations New Site Recommendations Yields a complete network strategy for:Yields a complete network strategy for: Actions for existing hospitals and clinics;Actions for existing hospitals and clinics; Physician and Services optimization by facility;Physician and Services optimization by facility; Identification of new location opportunities;Identification of new location opportunities; Competitive “awareness” of possible market actions.Competitive “awareness” of possible market actions. Outlined steps for a strategic network planOutlined steps for a strategic network plan

Facility & Network Optimization Facility & Network Optimization Generate Network CensusGenerate Network Census Locate existing facilities (hospitals & clinics) Locate existing facilities (hospitals & clinics) Identify Physicians / Services provided at each location Identify Physicians / Services provided at each location Generate Location-Based AnalysisGenerate Location-Based Analysis ½ Mile grid level demographic forensic analysis ½ Mile grid level demographic forensic analysis Incorporate patient behavioral / predictive results Incorporate patient behavioral / predictive results Incorporate competitive analysis / market drive-time characteristics Incorporate competitive analysis / market drive-time characteristics Develop network plan to optimize existing and potential locations based upon market demand / growth / predicted patient needs. Develop network plan to optimize existing and potential locations based upon market demand / growth / predicted patient needs.

Geocode Patient and Facility Records by AddressGeocode Patient and Facility Records by Address Generate Patient Market Share (Zip Code and ½ Mile Grids)Generate Patient Market Share (Zip Code and ½ Mile Grids) Create Clinic Drive-Time Trade Areas – Capture 60% of PatientsCreate Clinic Drive-Time Trade Areas – Capture 60% of Patients Analyze Total Network Patient Services within Trade Area vs. Clinic Actual Services (GAP)Analyze Total Network Patient Services within Trade Area vs. Clinic Actual Services (GAP) Facility & Network Optimization Facility & Network Optimization

Tru-Picture Analysis Tru-Picture Analysis TruPicture Locator Analysis – This proprietary tool identifies the highest potential locations in an area, a market, an entire state or a region. The system allows the user to incorporate their specific site requirements to find the best possible locations that meet their customer characteristics. For the analysis, the entire target area is divided into 1-mile grids. For each grid, we derive the demographic data for any size trade area (for example, 1, 3, 5, 10 miles). TruPicture Locator allows us to: Evaluate and experiment with the variables important to the concept under evaluation in the geographic areas selected.Evaluate and experiment with the variables important to the concept under evaluation in the geographic areas selected. Focus client efforts in the areas that are most conducive to successful outcomes.Focus client efforts in the areas that are most conducive to successful outcomes. Reduce the time it takes to filter areas and select candidates to take to the next analysis step.Reduce the time it takes to filter areas and select candidates to take to the next analysis step.

Existing Network Recommendations (sample) Existing Network Recommendations (sample) ObservationsPositives Very strong population support in trade area. Very strong population support in trade area. Population growth forecasted at 11% over next five years. Population growth forecasted at 11% over next five years. Dense patient count and wide distribution over drive-time trade area. Dense patient count and wide distribution over drive-time trade area. Very strong income levels with Average HH Income at $90,000. Very strong income levels with Average HH Income at $90,000. Strong population age distribution (young to old). Double digit growth forecasted for Ages 55 and older, solid growth for Ages 17 and under.Strong population age distribution (young to old). Double digit growth forecasted for Ages 55 and older, solid growth for Ages 17 and under. Major south Choke Point. Major south Choke Point. The area north to the Highway is becoming a large retail destination area with density of auto dealerships, retail, hotels and restaurants located. The area north to the Highway is becoming a large retail destination area with density of auto dealerships, retail, hotels and restaurants located.Negatives Limited facilities for large population support. Limited facilities for large population support. Large GAP between total patient visits and clinic visits indicating lack in services/facilities to satisfy demand. Large GAP between total patient visits and clinic visits indicating lack in services/facilities to satisfy demand.Recommendations Close both locations and relocate to a larger, combined facility on major avenues ½ mile north. Close both locations and relocate to a larger, combined facility on major avenues ½ mile north.

New Site Recommendations (sample) New Site Recommendations (sample) Based upon all analysis components, new site locations are identified and ranked based upon the client’s set of established demographic and market criteria. New site consideration includes existing client and competitor networks. Color-coded maps, ranked data listings aerial photography and on-site market evaluation are used to identify potential new locations.

Education / Training

Education / Training Education / Training Site Location MethodologySite Location Methodology Demand, Supply, Traffic, Competition Demand, Supply, Traffic, Competition Physician Services OptimizationPhysician Services Optimization Matching service offering to location demographic profile Matching service offering to location demographic profile System-Wide Location Network PlanningSystem-Wide Location Network Planning Develop network plan to optimize existing and potential locations based upon market demand / growth / predicted patient needs. Develop network plan to optimize existing and potential locations based upon market demand / growth / predicted patient needs.

TruVue, LLC Visual Decision Support Tools Contact: Ray Murphy TruVue LLC