SEO Education 101

Introduction To SEO

Search

SearchEngine

SearchEngineOptimization

SEO includes preparing, creating, and promoting your site in the best way possible. Introduction To SEO

SEO includes preparing, creating, and promoting your site in the best way possible. Introduction To SEO

SEO Education 101 Advantages of SEO

Free Traffic!Free Traffic! Advantages of SEO

Free Traffic!Free Traffic! Makes your website more “friendly” and more likeableMakes your website more “friendly” and more likeable Advantages of SEO

Free Traffic!Free Traffic! Makes your website more “friendly” and more likeableMakes your website more “friendly” and more likeable Most people don’t do it!Most people don’t do it! Advantages of SEO

Free Traffic!Free Traffic! Makes your website more “friendly” and more likeableMakes your website more “friendly” and more likeable Most people don’t do it!Most people don’t do it! It will increase your profitsIt will increase your profits Advantages of SEO

SEO Education 101 Search Engine Basics

Search Engines

Constantly “spider” the internet gathering data about websitesConstantly “spider” the internet gathering data about websites Search Engines

Constantly “spider” the internet gathering data about websitesConstantly “spider” the internet gathering data about websites Rank websites according to a variety of factorsRank websites according to a variety of factors Search Engines

Constantly “spider” the internet gathering data about websitesConstantly “spider” the internet gathering data about websites Rank websites according to a variety of factorsRank websites according to a variety of factors Reward and penalize based on resultsReward and penalize based on results Search Engines

Important Factors

Number and quality of backlinksNumber and quality of backlinks Important Factors

Number and quality of backlinksNumber and quality of backlinks Freshness of contentFreshness of content Important Factors

Number and quality of backlinksNumber and quality of backlinks Freshness of contentFreshness of content Uniqueness of contentUniqueness of content Important Factors

Number and quality of backlinksNumber and quality of backlinks Freshness of contentFreshness of content Uniqueness of contentUniqueness of content “Authority” status“Authority” status Important Factors

Number and quality of backlinksNumber and quality of backlinks Freshness of contentFreshness of content Uniqueness of contentUniqueness of content “Authority” status“Authority” status AgeAge Important Factors

SEO Education 101 The Importance of the Domain Name

Domain Name Tips

.Com is the best extension.Com is the best extension

Domain Name Tips.Com is the best extension.Com is the best extension Make it easy to rememberMake it easy to remember

Domain Name Tips.Com is the best extension.Com is the best extension Make it easy to rememberMake it easy to remember Make it represent the content of your websiteMake it represent the content of your website

Domain Name Tips.Com is the best extension.Com is the best extension Make it easy to rememberMake it easy to remember Make it represent the content of your websiteMake it represent the content of your website Short names are best (when possible)Short names are best (when possible)

Domain Name Tips.Com is the best extension.Com is the best extension Make it easy to rememberMake it easy to remember Make it represent the content of your websiteMake it represent the content of your website Short names are best (when possible)Short names are best (when possible) Stay away from numbers and hyphensStay away from numbers and hyphens

Domain Name Tips.Com is the best extension.Com is the best extension Make it easy to rememberMake it easy to remember Make it represent the content of your websiteMake it represent the content of your website Short names are best (when possible)Short names are best (when possible) Stay away from numbers and hyphensStay away from numbers and hyphens Keep the potential for branding in mindKeep the potential for branding in mind

SEO Education 101 The Importance of Keyword Research

Keyword Research

Example #1

Too Much Competition Too Much Competition

Example #1 Too Much Competition Too Much Competition You will not be able to rank high enough You will not be able to rank high enough

Example #2

Not Enough Searches Not Enough Searches

Example #2 Not Enough Searches Not Enough Searches You won’t get enough visitors! You won’t get enough visitors!

Matt’s Keyword Gauge

SEO Education 101 The Role of the Title Tag

Dog Training Tips For Dog Owners Dog Training Tips For Dog Owners The Role of the Title Tag

SEO Education 101 Understanding Meta Tags

Description Meta Tag

Keywords Meta Tag

Robots Meta Tag

SEO Education 101 The Importance of Anchor Text

To learn more dog training tips be sure to check out my website…. “ Anchor Text

SEO Education 101 Using Header Tags Effectively

Dog Training Tips Dog Training Tips Header Tags

SEO Education 101 Setting Up a Proper Linking Structure

SEO Education 101 Keyword Highlighting

Advantages of SEO

Bold Bold Advantages of SEO

Bold Bold Italics Italics Advantages of SEO

Bold Bold Italics Italics Underlining Underlining Advantages of SEO

SEO Education 101 An Overview of LSI

LatentSemanticIndexing LSI Stands For:

SEO Education 101 What Makes a Great Backlink?

Backlink Factors

Age of WebsiteAge of Website

Backlink Factors Age of WebsiteAge of Website Pagerank of WebsitePagerank of Website

Backlink Factors Age of WebsiteAge of Website Pagerank of WebsitePagerank of Website Number of Outbound Links on WebsiteNumber of Outbound Links on Website

Backlink Factors Age of WebsiteAge of Website Pagerank of WebsitePagerank of Website Number of Outbound Links on WebsiteNumber of Outbound Links on Website Relevance of ContentRelevance of Content

Backlink Factors Age of WebsiteAge of Website Pagerank of WebsitePagerank of Website Number of Outbound Links on WebsiteNumber of Outbound Links on Website Relevance of ContentRelevance of Content Uniqueness of ContentUniqueness of Content

Backlink Factors Age of WebsiteAge of Website Pagerank of WebsitePagerank of Website Number of Outbound Links on WebsiteNumber of Outbound Links on Website Relevance of ContentRelevance of Content Uniqueness of ContentUniqueness of Content “Authority” Ranking of Website“Authority” Ranking of Website

SEO Education 101 Article Marketing

EzineArticles EzineArticles Article Marketing

EzineArticles EzineArticles GoArticles GoArticles Article Marketing

EzineArticles EzineArticles GoArticles GoArticles SearchWarp SearchWarp Article Marketing

SEO Education 101 Free Directories

DMOZ DMOZ Free Directories

DMOZ DMOZ JoeAnt JoeAnt Free Directories

DMOZ DMOZ JoeAnt JoeAnt WebWorldIndex WebWorldIndex Free Directories

DMOZ DMOZ JoeAnt JoeAnt WebWorldIndex WebWorldIndex Lots More Lots More Free Directories

SEO Education 101 Paid Directories

Yahoo Directory Yahoo Directory Paid Directories

Yahoo Directory Yahoo Directory Best of the Web Best of the Web Paid Directories

Yahoo Directory Yahoo Directory Best of the Web Best of the Web Business.com Business.com Paid Directories

Yahoo Directory Yahoo Directory Best of the Web Best of the Web Business.com Business.com Incrawler Incrawler Paid Directories

Yahoo Directory Yahoo Directory Best of the Web Best of the Web Business.com Business.com Incrawler Incrawler Many More! Many More! Paid Directories

SEO Education 101 Relevant Blogs

SEO Education 101 Press Releases

SEO Education 101 Creating Your Own Blogs

Popular Blog Platforms

WordPress WordPress Popular Blog Platforms

WordPress WordPress Blogger Blogger Popular Blog Platforms

WordPress WordPress Blogger Blogger LiveJournal LiveJournal Popular Blog Platforms

SEO Education 101 The Power of a Squidoo Lens

SEO Education 101 The Power of a Hubpages Hub

SEO Education 101 Fun With Wikispaces

SEO Education 101 Gaining Credibility From Forums

SEO Education 101 Don’t Overdo It!

SEO Education 101 Monetization Optimization

Find out what your visitors want Find out what your visitors want Monetization Optimization

Find out what your visitors want Find out what your visitors want Test, test, and test! Test, test, and test! Monetization Optimization

Find out what your visitors want Find out what your visitors want Test, test, and test! Test, test, and test! Make sure you offer quality products Make sure you offer quality products Monetization Optimization

Find out what your visitors want Find out what your visitors want Test, test, and test! Test, test, and test! Make sure you offer quality products Make sure you offer quality products Build a list when possible Build a list when possible Monetization Optimization

Find out what your visitors want Find out what your visitors want Test, test, and test! Test, test, and test! Make sure you offer quality products Make sure you offer quality products Build a list when possible Build a list when possible Develop a relationship and establish credibility Develop a relationship and establish credibility Monetization Optimization

SEO Education 101 Building a List

SEO Education 101 Conclusion