Do Now five You have five minutes to print out your advertising project if you were not able to do so yesterday.

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Presentation transcript:

Do Now five You have five minutes to print out your advertising project if you were not able to do so yesterday.

Do Now In a word document, complete the following… How does a change in target audience affect a marketing scheme? For each, in one sentence, describe a print advertisement you can create for Coca Cola for the following audiences… 1.AD for Coca Cola that targets kids 2.AD for Coca Cola that targets middle-aged men

Today’s Objectives Do Now: Do Now: The effect of Target Audience Lesson: Lesson: Introduction to next project / Importance of Target Audience Activity: Activity: Candy Analysis Lab

Print Advertisement Review reason to be interested Your print advertisement needs to give readers a reason to be interested in your product. Your print advertisement should include:Headline Body Copy GraphicsLayout

Target Audience know your customers You need to know exactly (or as exact as you can possibly make it) who your customers are. market to them Once you know who it is you're going after, then you can begin to design a plan around how you will market to them.

Candy Marketing AD Project You have been hired by a candy company to create the 2014 Halloween marketing campaign.

Marketing Campaign series of advertisements A marketing campaign usually includes a specific, defined series of advertisements used in marketing a new or changed product or service. emphasis on target audience This will be your final magazine/print advertisement project with an emphasis on target audience and photography / image editing.

Candy Marketing Challenge You have been hired by a candy company to create the 2014 Halloween marketing campaign. choose to work for one of the participating candy companies complete the candy analysis worksheet First, you must choose to work for one of the participating candy companies and receive your candy assignment. Once you receive a sample of your candy, complete the candy analysis worksheet. Before advertising your product, you must become an expert on the product itself!

Participating CAndY

Candy Marketing Challenge childrenteenagersmiddle-aged adults sketch out and organize your ideas After you have completed the preliminary research, you can move on to the first stage of designing your advertising campaign. For this project, you will need to create three different advertisements that target three distinct audiences: children, teenagers, and middle-aged adults. Before actually creating these advertisements, you will need to use your analysis and sketch out and organize your ideas. Complete a ‘Design Outline’ worksheet for each advertisement.

Candy Marketing Challenge process of actually creating your advertisement With step one and two now complete, you can begin the process of actually creating your advertisement. This process will also be broken down into three steps: Creative Writing: Creative Writing: Headlines and Body Copy Writing Workshop Graphics Studio: Graphics Studio: Photography and Picture Editing Workshop Layout and Design: Layout and Design: Design and Final Layout Workshop

Your Task Complete the Candy Analysis Workbook

Today’s Objectives Do Now: Do Now: The Effect of Target Audience Lesson: Lesson: Introduction to next project / Importance of Target Audience Activity: Activity: Candy Analysis Lab!

Sample Candy ADs