Copyright © 2008 Customer Paradigm, All Rights Reserved.Web Marketing Personalized URLs

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 2 Agenda Introductions Customer Paradigm Background Personalized URLs Case Studies

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 3 Customer Paradigm’s Approach Consumer Psychology Web Marketing Business Strategy End User Client Customer Paradigm Where needs of Client, End User & Customer Paradigm Intersect = Win / Win / Win

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 4 Customer Paradigm’s Approach (Talking to existing customers) Retain  Marketing  pURL / Direct Mail  Search Engine Optimization  Search Engine Marketing  pURL / Direct Mail  Trade Show Marketing  Viral / Microsites Acquire (Get new customers)  Design  Content Mgmt  Calendar / Events  eCommerce + more Interact (Interact via the web)

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 5 Partial Client List

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 6 Personalized URLs What are they?  Personalized Web Pages for Direct Mail What are they good for?  Converting Direct Mail to Web Why do they work?  New, novel and easy to use Why bother?  Get a higher response rate

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 7 Not A Silver Bullet! pURLs are not a Silver Bullet! pURLs will fail without the right: Creative Offer Call to Action List

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 8 pURL Formatting pURLs can be before domain: jeff.finkelstein.pagedirector.com Or After:

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 9 pURL Options Pages can require access key for additional security Duplicates handled during upload (jeff.finkelstein1) What happens if no first & last name?

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 10 Full Service pURL Full Service: ( pURLs done for you) Pros: Quick, Fast, Easy Let Experts Run Campaign Cons: Can be more expensive than do-it-yourself

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 11 Buy Software - Self Service pURL Buy Software: (you do all the work) Pros: Less expensive Keep in house Cons: Need to be expert at HTML, web marketing, server & domain name settings.

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 12 Hybrid: Full Service - Self Service Hybrid Approach: (Start with full service, go to self-service) Pros: Easy to try before you buy Avoid costly mistakes Learn from experts Cons: May be more expensive than software alone.

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 13 pURL Options Intro Option - $595 Limited functionality, but great for testing Software hosted by Customer Paradigm Single Domain License: Allows you to use system for single domain name Unlimited campaigns / landing pages for single domain. Master Level pURL License: Allows 25, 50 or unlimited domains through one interface Unlimited campaigns per domain Report-only access for clients

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 14 Frequently Asked Questions Software is often installed on single domain (i.e. Best to use ‘fresh’ domain name for campaign for better tracking (i.e. myPageDirector.com)

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 15 pURL Options Using with multiple domains: Domain alias: Point entire domain to domain; system will redirect to:

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 16 Buzzwords Marketing Works Best If Messages Are…

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 17 Buzzwords Relevant Personalized

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 18 Distraction Marketing

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 19 Buzzwords Attention is an Asset

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 20 Permission Marketing Turn Strangers Into Friends & Friends Into Paying Customers Start With Low Involvement, Low Commitment It’s A Process

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 21 How To Get Married Ask Stranger: “Will You Marry Me?” Method A: “Will You Meet Me For Coffee?” Method B:

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 22 Buzzwords Case Studies

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 23 Postcard - Front

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 24 Postcard – Non-Personalized

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 25 Postcard – Personalized URL Dear Jeff, P.S. To sign up / more info, visit: Jeff Finkelstein 2990 Vassar Drive Boulder, CO P.S. To sign up / more info, visit:

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 26 Website – Non-Personalized URL

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 27 Website – Personalized URL

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 28 Pre-Filled Contact Me Now

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 29 Pre-Filled Registration Page

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 30 Loreto Bay – Creative (front)

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 31 Loreto Bay – Creative (with pURL)

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 32 Regular Home Page

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 33 Personalized Landing Page

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 34 Follow up campaign

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 35 Stowe Vermont

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 36 Xcel Energy – Peak Control Savings

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 37 Updating Information

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 38 Thanks + Survey

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 39 Thanks + Survey

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 40 Postcard - Front

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 41 Postcard - Back Dear >, Mark your calendar! 15 th Annual Conference Texas Water Law September 19-20, 2005 Hyatt Regency Hotel, Austin Because you’ve attended before, you get first look at this year’s program and activities. Here is your personalized web page: > Register now! For more information, please contact us at (800) We look forward to seeing you again! Sincerely, > Heidi Ray CLE International From: CLE International 1620 Gaylord St. Denver, CO Code: URLPC > To: > > > >, > >

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 42 Postcard - Back Dear Jeff, Mark your calendar! 15 th Annual Conference Texas Water Law September 19-20, 2005 Hyatt Regency Hotel, Austin Because you’ve attended before, you get first look at this year’s program and activities. Here is your personalized web page: Register now! For more information, please contact us at (800) We look forward to seeing you again! Sincerely, Heidi Heidi Ray CLE International From: CLE International 1620 Gaylord St. Denver, CO Code: URLPC To: Jeff Finkelstein 2990 Vassar Drive Boulder, CO 80305

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 43 Normal Website

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 44 Personalized Landing Page

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 45 CLE Landing Page (bottom)

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 46 Personalized Landing Page

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 47 Success Screen

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 48 Follow up campaign

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 49 Reporting System

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 50 Reporting System

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 51 Reporting System

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 52 Reporting System

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 53 Contact Request Details

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 54 Landing Pages / Campaigns

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 55 Landing Page Details

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 56 Contact Form System

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 57 Reporting System

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 58 Survey Builder System

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 59 Survey Builder System

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 60 Upload List

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 61 View / Edit pURLs

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 62 Search Results

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 63 Detailed Profile

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 64 Admin & Report Access Users

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 65 Add / Edit Report User

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 66 Export Data

Copyright © 2009 Customer Paradigm, All Rights Reserved.Web Marketing 67 Questions? Contact: Mark R. Wood: Questions? Web & Marketing Personalized URLs Print Design