“Trend Towards Sensor Fusion to Drive the Global Automotive Software Market” © Global Industry Analysts, Inc., 6150 Hellyer Ave., San Jose, CA 95138, USA, Phone: All Rights Reserved For more details November 2014 Release

© Global Industry Analysts, Inc., 6150 Hellyer Ave., San Jose, CA 95138, USA, Phone: All Rights Reserved Global market for Automotive Software is projected to reach US$10.1 billion by 2020, driven by the growing trend towards sensor fusion, focus on automotive haptics, integration of infotainment and telematics systems and adoption of on-board vehicle health monitoring and diagnostic systems. As competition shifts from horsepower and acceleration speeds to connected intelligent cars, Linux-based open source OS systems and Google’s Android Auto are poised to grow in popularity over proprietary OS platforms like Microsoft and QNX Software. Europe represents the largest market worldwide led by stringent vehicle safety and emissions standards. Asia-Pacific ranks as one of the fastest growing markets with a CAGR of 6.5% over the analysis period. Growth in the region is driven by healthy increase in automotive production and sales, increasing per capita car ownership rates, and growing replacement of entry level cars with luxury cars in countries such as China and India, which are characterized by an expanding base of affluent middle class population. Adobe Systems Incorporated Broadcom Corporation Freescale Semiconductor Inc. International Business Machines Corporation Microsoft Corporation QNX Software Systems Texas Instruments Incorporated Wind River Systems Inc. Major Players… US$10.1 billion

© Global Industry Analysts, Inc., 6150 Hellyer Ave., San Jose, CA 95138, USA, Phone: All Rights Reserved The New Age of Smart Cars: A Fundamental Driver of Automotive Software Development Adoption of On-Board Vehicle Health Monitoring & Diagnostic Systems Drives Growth Quest for Fuel Efficiency Offers a Business Case for Intelligent Software Focus on Automotive Haptics Offers Opportunities for Software Integration Sensor Fusion: A Key Need in Modern Automotive Platforms Automotive Human Machine Interface Reinforces the Role of Automotive Software Snapshot Summary of Market Trends & Drivers Europe represents the largest market worldwide. Asia-Pacific ranks as the fastest growing market with a CAGR of 6.5% over the analysis period Europe

© Global Industry Analysts, Inc., 6150 Hellyer Ave., San Jose, CA 95138, USA, Phone: All Rights Reserved GIA’s Actionable Research Insights Market Analytics Market Profiling Competitive Intelligence Estimates and Forecasts for Historic Analysis for Years 2006 through 2012 Geographic Regions Analyzed – US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America) and Rest of World Key Application Areas Analyzed - Safety & Security Systems, Body Electronics/Comfort Systems, Infotainment/Telematics and Others Market Trends & Issues Growth Drivers & Enablers Growth Inhibitors Opportunities and Challenges Recent Industry Activity Product Innovations & Trends Market Analyses, Facts, Figures & Forecasts Coverage of Major & Niche Players Comprehensive Geographic Coverage Product Market Analysis 78 major and niche players covered To browse full report table of contents, please

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© Global Industry Analysts, Inc., 6150 Hellyer Ave., San Jose, CA 95138, USA, Phone: All Rights Reserved The research report titled “Automotive Software: A Global Strategic Business Report” published by Global Industry Analysts, Inc., is now available for purchase online. To view report excerpts and the full table of contents (TOC) and to sign up for a comprehensive complimentary review of our research program including details on methodology, secondary and primary sources and summary of research findings, please visit –