SOCIAL MEDIA & JOB SEARCH Michele Martin

@michelemmartin I’m Michele

Our Agenda Current state of job search from employer perspective Job boards LinkedIn Facebook

26.7% of external new hires come from referrals One hire for every 15 referrals Number one source for hires Source: CareerXRoads 2010 Survey

22.3% come from company website Source: CareerXRoads 2010 Survey

13.2% come from job boards CareerBuilder and Monster two top sites

MORE INFO 92% currently use or plan to use social media to recruit. 1/3 always check out a candidate’s social media profile to vet the recruit prior to hiring. 58% have successfully hired candidates through social networking sites. 36% say they plan to spend LESS on job boards. 38% say the plan to spend LESS on external recruiters.

IMPLICATIONS?

Job Boards

THE CHALLENGES Many openings outdated Multiple openings Too much competition Employers making less use of job boards

TIPS Don’t spend a lot of time on boards— LEAST effective form of job search Use boards for research Search locally Search specifically Use “niche” boards where possible Apply through company website

Social Media and the Job Search

What Do Employers See When They Search For You?

Social media is about connections

Professional social network Way to research businesses and individuals Professional “branding” opportunity

S IGN U P FOR AN A CCOUNT

C REATE Y OUR P ROFILE

M AKE C ONNECTIONS !

M EET THEIR CONNECTIONS...

FINDING JOBS ON LINKEDIN

L INKED I N C OMPANION

USE “FIND JOBS” FEATURE

VISIT COMPANY PAGES

W ORK Y OUR C ONTACTS

JOIN AND USE GROUPS

W AYS TO U SE L INKED I N  Expand and work your network!  Get/make recommendations  Advanced search of people with your skills—see where they work  Look at company profiles to see where people from that company may come from and where they go next  Use Company Profiles to see if a company is hiring  Join Groups

MORE WAYS TO USE LINKEDIN  Look for 1 st or 2 nd level connections to hiring managers and recruiters  Find a connection to get the “inside scoop”  Ask/Answer Questions  Print up business cards with your LinkedIn profile  Include LinkedIn profile in signature  Help people in your LinkedIn Network

Privacy!

REMEMBER! Facebook default settings are ALWAYS the most open they can be. You have to CHOOSE privacy. Facebook is always changing settings—have to stay on top of how privacy is changing.

P HOTOS ! Two ways they show up Upload Friends “tag” you Managing photos: Don’t upload questionable photos “Untag” yourself from questionable photos Control who can see your photos

P OSITIVE S TRATEGIES Use status updates to connect, let people know about job search. Revise profile to emphasize professional/ educational accomplishments Limit photos Choose friends wisely Join and get active in groups and on Fan Pages that are connected to your profession and/or to companies that interest you

OVERALL STRATEGIES (FROM RESEARCH) Spend more time on job search Target companies of your current contacts. When you find a lead, first check your network for a connection. Spend more time expanding your “weak ties.” Spend more time turning weak ties into strong ties.

TO SUMMARIZE... Spend minimal time on job boards Use boards strategically—for information Focus on building networks, both on and off-line Use LinkedIn to visualize and make connections Manage Facebook privacy settings Explore other ways to use social media for branding and making connections