Increasing Casual Games Revenues with In Game Streaming Video Ads eb.in-games

This is the real reason it works The promise License + Subscription + In-Game Advertising Revenue per Game Download Time

Global Leader in Digital Campaign Management Offices in all key digital markets providing 24/7/365 coverage

Eyeblaster The Rich Media Partner for Publishers, Agencies and Advertisers Around the World A small sample of clients

Expandable Caesars 24/7 Ray Phantom of the Opera Polite Floating Eyeblaster Ad Formats (Click for Demo) Video and Interactivity Easily Integrates Into Any Ad Format Push Down Nike Synchronized Bahamas Air MSN Music Behavioral Nissan Full Page Overlay VideoClip Levis VideoStrip Alexander Commercial Break L’Oreal

Challenges The Industry Problem We Are Solving 600M game downloads in 2005 –Only 12M purchased 588M cost producers –35,280,000,000 Minutes –67,123 Years –671 Centuries –.67 Millenniums This is the opportunity

Consumer Response to Seeing an Online Video Ad Brand Metrics for Video/Audio vs. Rich Media vs. GIF/JPEG Source: eMarketer, November 2005 *as a % of respondents Source: Dynamic Logic MarketNorms, DoubleClick, May 2005 *as a % of lift 0% 10% 20% 30% 40% Visited site Requested info Visited store Forwarded to friend Made purchase Ordered a subscription 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Aided brand awareness Online ad awareness Message association Brand favorability Purchase intent Video/audio Rich media GIF/JPG Video ads combine television's sight, sound and motion with the Internet's immediacy and accountability to reach and engage online audiences. Online Video Advertising Effective and Accountable

Online Video Advertising Growing Demand & High CPM “[Video] is the fastest-growing major segment of Internet advertising. And all of that is money that would have been spent on traditional advertising.” Lee Westerfield, media analyst, Harris Nesbitt Online Video Ad Spending Source: eMarketer, 2005 $0 $200 $400 $600 $800 $1,000 $1,200 $1,400 $1, In millions Online Video Advertising 2005, By Vertical 49.6% 9.4% 7.9% 6.7% 6.4% 5.1% 4.2% 3.1% 2.6% 2.5% 1.6% Entertainment Automotive B2B Financial Services Consumer Goods Software Hardware/Electronics Travel Web Media Telecom Retail Source: AdRelevance 2005 YTD

Ad-enabled Games Top games are now ad-enabled

Advanced Capabilities Demo Click for video grab of a game

Ads Sizes / In Game Format Standard Sizes 21 Between level pre-roll 320x240 / 300x250 Streaming Video + Full Screen Video 120x90 Reminder

Ads Performances Strong Performances

Growing Number of Partners and Games 12 top tier game developers 12 Developers Partner Network

Business Model Developers Benefit License Revenue + Subscription Revenue + In-Game Ads Revenue Total Game Revenue X Developer Royalty Rate Net Revenue Paid to Developers

Understanding The Integration The Components Naked EB Enabled Game Provided by Game Developer Mini Install Provided by EB Game is Wrapped By Portal / Portal Partner

Game Load on PC Report ID EB Game Server Send Ad Policy Based on Event & Ad Policy – Ask for an Ad RMP Pub Ad Server Trafficking In Game Tags Ask for Ad (Include info on: Game id, developer, pub, genre, sub genre, language, rating etc) Send EB Tags Call RMP For Ad Report Impression per flight, creative type and game ID EB Enabled Game

Thank You For additional Information contact: Eyeblaster Ran Cohen Director, Emerging Media

Enabling Inventory In Game Events & Ad Policy Driven Game 1 Internal Communication Layer Game 2 EB Client DRM Component Notifying Event Type (1,2,3 etc) Report on Scenario in Game (Start, Level Change, Stage change) Create Container per ad policy Events Manager (Timer, Counter, Ad allocation) External Communication Layer EB Game Server EB Client Cache on PC 1 4 2,3 5

Strong Backend Support For advertisers, distributors and game developers Ad creation and delivery tools Integration with other ads campaigns Campaign management tools Billing relationships Technical integration Detailed reporting

EB In Game Ads Solution for Casual Games High Quality In Game Video Ad Up to 30 sec high quality ad integrated in the game as a commercial break on game start, between levels and following game over – WOW effect, no distractions, flexible skip, click through option, integrated with the game look and feel and approved by game developer.

EB In Game Ads Solution for Casual Games Click Through Clicking on the video ad pause the video, takes the game to the background or minimize it and launch a browser on the landing page.

EB In Game Ads Solution for Casual Games Post Click Once browser is closed or minimized the game takes focus and video ads resume automatically. At that point a skip ad option becomes available.

EB In Game Ads Solution for Casual Games Leave behind and dynamic integrated logo placements Once browser is closed or minimized the game takes focus and video ads resume automatically. At that point a skip ad option that was not available previously becomes available. Clickable Reminder Dynamic Integrated Logo placements

$ (%) Business, Money Flow – And EB Touch Points Game Developer (GameHouse) Game Publisher (Real, Playfirst etc ) Game Distributor (T- Online Games) T-online Sales Business Arrangement EB In Game SDK Tags from Eyeblaster $1-$5 CPM $10 - $50 CPM $ (%) Partnership and tech integration

List of Game Publishers 30 Games by end of Q4  GameHouse / 12 Games  iWin / 2 Games  Sandlot Games / 2 Games  Alawar / 2 Games  Mumbo Jumbo / 2 Games  PlayFirst / 2 Games  PopCap Games / 2 Games  Puzzle Lab / 2 Games  Reflexive Entertainment / 2 Games  Robot Super Brain / 1 Game  Skunk Studios / 2 Games  SpinTop / 2 Games  Merscom / 1 Game  Sony Digital / 2 Games  Bigfish / 1 Game (?)