SCHAUMBURG BOOMERS SALES PLAN Brandon Bolling

OVERVIEW  The Schaumburg Boomers are an independent league professional baseball team that play in the West Division of the Frontier baseball league. In the season the team experienced significant decline in their contest attendance, concession sales, and merchandise apparel sales. Moving forward into the season, the Boomers front office, especially the ticket sales department are very enthusiastic about significantly improving the overall ticket sales: single game, group tickets, season tickets, suite tickets, and club tickets. The sales department has a very strong sales plan to do so that breaks down the overall ways they intend to sell move tickets.

THE STADIUM  Capacity of 7,365 fans…  5,665 fixed seats  16 luxury suites  200 outfield bleacher seats  900 fans can be accommodated in the lawn area along both foul lines  "The Schaumburg Club located on the first base side of the suite level features restaurant style seating complete with a full bar and glass- enclosed viewing of the game and is also available for private parties and banquets year round."

TICKET PRICING  Single Game Tickets  $10.00 (lower level seats) (sections A-O)  $7.00 (lawn area seats)  $30.00 (suite level seats)  $50.00 (executive club seats)  Group Tickets  $5.00/ 10+ tickets (lower level seats) (sections A-O)  Season Tickets  $ (first 5 rows of stadium) (includes perks/benefits)

SEATING CHART

TABLE OF CONTENTS  Staffing Chart  Ticket Results  Ticket Goals  Ticket Sale Targets  Ticket Buyer Incentives  Advertising Strategies  “Coop's Free Kids Club”

STAFFING CHART President/General Manager Andy Viano Vice President Jeff Ney Corporate Sales Manager Jesse Zumbro Business Manager + Intern #1 Todd Fulk Box Office Supervisor + Intern #1 + Intern #2 + Intern #3 Mike Jacklich Head Coach Jamie Bennett

TICKET RESULTS CategoryResult% Change vs Total Revenue $352,060 -3% Season Tickets Sold % Group Tickets Sold 1, % Individual Tickets Sold 12,836 +9% Total Comp Tickets Distributed 22,076 +7% Average Ballpark Attendance 5,224 -6%

TICKET GOALS CategoryGoal% Change vs Total Revenue $380,224 +8% Season Tickets Sold % Group Tickets Sold 2, % Individual Tickets Sold 14, % Average Ballpark Attendance 5, %

TICKET SALE TARGETS  Boomer’s Leads:  Youth community attendance (approx. 2,500)  Donors  Previous Ticket Purchasers  A-list needs  Names from community events and local sporting events  “Stub Hub” individual game purchasers  Local Businesses  Leads from database of 15,126 service related industries  Leads from database of 9, 834 local corporations  Leads from database of 20, 347 general businesses

TICKET BUYER INCENTIVES  Game day sponsored giveaways  Bobble heads  T-shirts  Hats  Calendars  "Meet/Greet" with a team player opportunity  In Between Inning Competitions (Small Children)  Mascot races  Charitable offers  Pre/Post game concerts

ADVERTISING STRATEGIES  Highway billboards  Printed & electronic ticket sale ads  Flyers, newspaper inserts, commercials, etc.  Radio advertisements  Personal visits to little league baseball games  Personal visits to local businesses in the Schaumburg area  Use of social media: “facebook, twitter, instagram, etc.”

BILLBOARD

“COOP’S FREE KIDS CLUB”  Each Coop's Kids Club member will receive the following great perks:Coop's Kids Club  Personalized membership card  Lawn voucher for each 2013 Sunday home game. (Ability to upgrade to Box Seats subject to availability.)  One-time 20% discount in the Boomers merchandise store  Discounted access ($2) to Coop’s Kids Corner for every 2013 home game  Happy Birthday e-card from Coop  Enrollment in the Wintrust Junior Savers Program  Chance to play catch on the field after select Sunday home games  Subscription to Coop’s Kids Club e-newsletter  Special recognition for attending all 9 Sunday games