How can Proctors fill seats and promote The Lion King? With a best-in-class solution from Time Warner Cable. Presented to: Peter Hughes Prepared by: Nicole.

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Presentation transcript:

How can Proctors fill seats and promote The Lion King? With a best-in-class solution from Time Warner Cable. Presented to: Peter Hughes Prepared by: Nicole Mallon Account Executive Time Warner Cable Media

Proprietary and Confidential | 2 Maximize viewer engagement with a strong campaign Promote and educate the audience about The Lion King Reach women Maximize viewer engagement with a strong campaign Promote and educate the audience about The Lion King Reach women Let’s take a look at your goals Utilize TWC News and cable networks and programs that will reach and deliver women Ignite awareness and ticket sales with an online sweepstakes promotion Utilize TWC News and cable networks and programs that will reach and deliver women Ignite awareness and ticket sales with an online sweepstakes promotion Here’s how we can help

Increase awareness and fill seats with “Hakuna Matata, Albany!” Sweepstakes In return for your advertising commitment for the upcoming show, Time Warner Cable Media offers Proctors a unique and fun sweepstakes promotion to drive ticket sales and show awareness in Albany – The Lion King “Hakuna Matata, Albany!” Sweepstakes One lucky grand prize winner will receive: Four tickets to the show – at Proctors Theater VIP Backstage meet & greet passes with a cast member A prize pack for The Lion King: T-Shirt and Souvenir Program Tickets, backstage Meet & Greet to be provided by Proctors Target: Women Time Warner Cable Media to Provide: 300, Cross channel promotional announcements on female targeted networks aligned with your purchased media schedule Value: $6,000 Promotional Production Services via Kernel to effectively promote the show and sweepstakes Value: $800 Sweepstakes will be housed with a dedicated splash page on cablesweepstakes.com Value: $600 Proctors will be required to sign a Promotion Letter of Agreement outlining promotion details and grant access and usage of show name, photos, logos and video All production elements will be provided for approval to the production team of The Lion King before usage. 3 Concept subject to final TWCM Approval