Southern United States Trade Association

Total U.S. Exports and Imports of Food and Agriculture Value in Millions U.S. Agricultural Trade Totals For January 2015 Exports: $12,291,243, Imports: $9,564,147, Trade Balance: $2,727,096, Data Source: U.S. Census Bureau Trade Data, U.S. State Export Data

US Exports

U.S. Exports Value in Thousands Data Source: U.S. Census Bureau Trade Data, U.S. State Export Data

Global market trends and forecasts Total U.S. ag exports up 50% since 2009 Long term: World population is projected to increase 32% to 9.1 billion by 2050 Global demand for food and agriculture is the expected to increase 70% – 100%

6 Foreign households w/real PPP incomes greater than $20,000 a year “Middle Class” Outside the U.S. Expected to Double by 2020 – To 1 Billion Households Worldwide food consumption will be impacted Developing countries Developed countries (ex US) Middle class in developing countries projected to increase 104% by 2020 vs. just 9% in developed countries in 2009 Source: Global Insight’s Global Consumer Markets data as analyzed by OGA

… so why think internationally? U.S. agriculture industry entering a “golden age” with all indicators showing strong demand and profits over the coming decade As global demand for agriculture products soars, the U.S. is well equipped to meet the demand and aided by the U.S. dollar Because 95% of the World’s consumers are outside of the U.S., yet only one in 100 companies export Let SUSTA help you!

Eligibility Requirements: Headquartered in SUSTA region Small by SBA standards Origin statement on product. Ex: “Made in USA” Product at least 50% U.S. agriculture content

Market Access Programs: International Marketing Program –Trade Shows & Trade Missions Brand Promotion –50% Reimbursement

International Marketing Program International Trade Shows *Some U.S. Trade Shows Ex: Seoul Food & Hotel

International Marketing Program Inbound & Outbound Trade Missions Ex: Caribbean-Central American Inbound Trade Mission to Miami

International Marketing Program

Getting started 1) Sign into MySUSTA to access 2016 Pre-qualification 2) Complete 2 page Pre- qualification form 3) Once determined eligible, you can register for 2016 events on a per event basis.

Brand Promotion 50% reimbursement marketing expenses to grow your brand internationally

Brand Promotion Eligible Expenses Advertising Printed Sales Materials Direct Mailing to Foreign Buyers Public Relations- Press Kits Website development Freight Packaging/Label Changes In Store Demonstrations and Food Service Promotions In Store Displays Exhibition at International Trade Shows & Approved U.S. Trade Shows International Trade Seminars Sponsored by Company International Trade Missions Travel Expenses Part-Time Contractors for trade seminars and trade shows Promotional Give Away Items

Brand Promotion First step: Company develops international marketing strategy

Apply Annually for Brand Promotion * Application includes a marketing plan per country. (limit 10 countries) * 5 year graduation rule per country

Maximum reimbursement: $300,000 Minimum reimbursement: $2,500 Brand Promotion *Company pays SUSTA 6% administrative fee on reimbursement amount. Ex: If a company requests $2,500 from SUSTA, they will pay a $150 fee

Next steps: Conduct marketing activity & collect required documntation Submit expenses Receive reimbursement

Helping small Southern food/ag companies promote products in foreign markets SUSTA Fill out the 2016 Pre-Qualification at If approved for Brand Promotion International Marketing Program Complete 2016 ApplicationStart signing up for 2016 events at: If approved -Trade shows Receive 50% reimbursement of -Trade Missions 2015 international marketing expenses

Contact: Southern U.S. Trade Association 701 Poydras Street Suite 3845 New Orleans, LA Tel: (504) Like us on.