Mahila E-Haat is an online marketing platform for women entrepreneurs. An initiative of WCD & RMK for meeting the needs of women entrepreneurs.

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Presentation transcript:

Mahila E-Haat is an online marketing platform for women entrepreneurs. An initiative of WCD & RMK for meeting the needs of women entrepreneurs.

Vision: to empower & strengthen financial inclusion of Women Entrepreneurs in the economy by providing continued sustenance and support to their creativity. Mission: to act as a catalyst by providing a web based marketing platform to the women entrepreneurs to directly sell to the buyers. Goal: to support ‘Make in India’ through digital marketing platform

Provides direct interaction between producers and consumers. There is no direct sale. Entire business of E-Haat can be handled through a mobile. The platform is presently free of charge, no commission is taken from the seller/buyer. Sale of products/services, customized order also possible. Has a unique and interactive Pitara. Being web based, it has unlimited reach.

Submit information online or by or letter in the required format. Moderators to select the products to be displayed and inform vendors. To submit the acceptance letter and undertaking for the same. To display products/services. To receive the payment directly from the buyer. To maintain details of transaction through portal and furnish report to RMK. To display Mahila E-Haat Logo on the packaging.

Participants must be Indian women citizen/Women SHG having more than 18 years of age. To display product/ products/ services of quality and be responsible for quality of products / services. Ensure timely delivery of product/products/ services to the consumer. Prohibited to display or transact illegal or smuggled goods or any illegal services. To ensure all legal and taxation formalities as per the law of land..

Clothing Bags Jewellery File Folders Decorative and gift items Grocery & Staples Baskets Natural Products Boxes Cushion Covers Carpets & Rugs Home Décor Pottery Linen Industrial Products Miscellaneous Services such as tailoring, mehendi, etc

This online marketing platform will meet the aspirations and needs of our women entrepreneurs. Being web based, it has unlimited reach It will become a catalyst in creating a new generation of women entrepreneurs.

URL: mahilaehaat-rmk.gov.in