How’s That for a 22 month old company Ecommerce Industry in India (Non-Travel) The Largest Players  Ebay – 120 Crores  Indiatimes Shopping – 60 Crores  Rediff Shopping- 35 Crores  Indiaplaza - 30 Crores  Others- 150 Crores HomeShop18 – 500 crores and counting ……

Promoted by Network18 – India’s premier Media & Broadcasting Group – which owns the most admired media brands in the country. HomeShop18 – Stellar Credentials

In 2007, our journey started as an idea…TV SHOPPING Who will buy our products ? What products will work ? Poor Perceptions of TV Shopping - Magic Products - Down market - Not for Me What kind of content will work ? How should we build credibility ? There were no past experiences to learn from, there were only questions… 2

Sauna Belt Rudraksh Hair-raising (!) solutions Before-and-after miracles Thus far, India had only witnessed teleshopping… Magic products, dubbed infomercial, tacky execution…No credibility! The image of Home shopping was linked to teleshopping… 3

HomeShop18 – Also India’s only true VIRTUAL Retail Business TELEVISONWEB CATALOGUEMOBLE (to launch soon)NEWS India’s only comprehensive direct-to-home business

HomeShop18: Technology for Service Integrated technology backbone to service customers, vendor and logistics partner

Calls (daily) 1,700 15,000 25,000 40, Mn 1.5Mn 3Mn 7.5Mn Customer base So, has the concept worked? Has the customer accepted this new domain of shopping? A new customer every 8 sec, 2 Mn CRM base, 18% repeat… 9

350 2,000 3,000 9,000 26X in 3 years Ann. Gross Sales (INR Mn) 425 2,200 5,000 10,000 Daily Transactions 23X in 3 years And has it worked for our Brand partners and Vendor associates? ● 4.5% of digicam market ● Largest retailer of steel dinner sets ● 5+ cr Jewellery every month ● Largest retailer for Reebok ● 2 nd Largest retailer of Microwave Ovens for Whirlpool A Launch Pad, Liquidation platform and an Alternate Distribution channel that Demonstrates, Distributes and Builds Brand Equity 10

But it’s many businesses all rolled into one HomeShop18: Unique Business Model in India It’s “direct to customer”

HomeShop18: Strengths in Sourcing; Great Consumer offers 20+ Product Categories 68+ Sub Categories 20+ Product Categories 68+ Sub Categories Wide range of offerings Mega Brands Innovative & Exclusive Products & Offers Food Saver is a appliance which preserves food by Vacuum Packing it. Exclusive partner for Converse 3 idiots merchandise An industry first – T-Series content loaded cards with mobiles Product developed exclusive for HomeShop18

HomeShop18: Super Consumer Experience In-house managed 250-seat call centre Integrated single point ordering and after sales support Consistent quality of service Doorstep “Free Home Delivery” in cities across India Consumer centric policies:  15 days no questions asked money back guarantee  Multiple payment options including “Cash on Delivery”

India’s 1st & only 24 hour TV shopping channel India’s No.2 shopping website A logistics footprint reaching 2750 cities 24 hour in-house 400-agent sales center 400+ vendors, SKUs Integrated, real-time IT Systems HomeShop18: Leaving no stone unturned to build Credibility & Trust for HomeShopping

Today HomeShop18 is a formidable force – Brands see value in us New Launches Product Share gains Stock Liquidation Brand visibility Oster Food Saver Exclusive right for Oster Food Saver – an innovative concept to preserve food HomeShop18 is the largest retailer for Reebok in certain categories 8000 pieces of Motorola F-3 were liquidated in a month Has helped small regional players become visible nationally

HomeShop18 is becoming the preferred shopping destination for customers Great Value MahaSale Diwali Dhamaal Weekend Loot Today’s Best Value Unparalleled Convenience city Doorstep Delivery Super Quality Whirlpool Samsung Peter England IFB

HomeShop18 is building a unique success story HomeShop18 – a super brand that creates value for all its stakeholders!! Over 2Mn CRM base in just 2 years 20% repeat customers Customer acquisition 8 sec No.1 retailer for Reebok 3% share of Microwave Ovens 4% share of cameras & camcorders Largest retailer of dinner sets Largest retailer of fashion jewellery

Thank you! Welcome to the HomeShop 18 world! 17