SPC Report to Board of Directors, November 2010 Our Vision for the Future

SPC Report to Board of Directors, November 2010 Culture/Behavior Shift

SPC Report to Board of Directors, November 2010 The world has changed…

SPC Report to Board of Directors, November 2010 Our Research Expensive? Old? Exclusive? Not diverse? Who? Inflexible? Accomplishments?

SPC Report to Board of Directors, November 2010 Key Learning COST 1 1 TIME CONSTRAINTS 2 2 EXCLUSIVITY 3 3 ACTIVE SERVICE 4 4 GENERATIONAL DIVIDE 5 5

SPC Report to Board of Directors, November 2010 Revised RI Strategic Plan

SPC Report to Board of Directors, November 2010 Support and strengthen clubs Shift to engagement Online club planning and evaluation tool Make Rotary language contemporary (e.g. HOF to Rotary Expo/Showcase make-up to visit) Amend membership requirements to match career and social trends

SPC Report to Board of Directors, November 2010 Focus and Increase Humanitarian Service RI programs resource and support model –Focus support on service—international, community, and vocational –Help clubs find partners –Improve resources in developing projects –Expand cooperative relationships Connect and attract all Rotary alumni –Return on our investment in alumni

SPC Report to Board of Directors, November 2010 Enhance Public Image and Awareness Increasing districts public relations grant funding to support and expand successful PR initiatives

SPC Report to Board of Directors, November 2010 Brand Confusion?

SPC Report to Board of Directors, November 2010 Potential Corporate Change

SPC Report to Board of Directors, November 2010 Strengthening our Brand

SPC Report to Board of Directors, November 2010 Rotary Youth Exchange Rotary Youth Leadership Awards Rotary Friendship Exchange Rotary Fellowships Controlling our Brand

SPC Report to Board of Directors, November 2010 Enhance Public Image and Awareness Standardizing logo use Phase out program logos Simplified access to Rotary marks increases use and raises Rotary’s profile Is it time to revitalize our logo?

SPC Report to Board of Directors, November 2010 Administrative/Governance Strategic impact of all decisions Regular updates on scorecard President-elect and –nominee contact

SPC Report to Board of Directors, November 2010 Our Core Essence A worldwide network of inspired individuals who translate their passions into relevant social causes to change lives in communities. 16

SPC Report to Board of Directors, November 2010 Revisions to Goals Support and Strengthen Clubs Focus and Increase Humanitarian Service Enhance Public Image and Awareness  Foster club innovation and flexibility  Encourage clubs to participate in a variety of service activities Balance activities in all Avenues of Service  Promote membership diversity  Improve member recruitment and retention  Develop leaders  Start new, dynamic clubs Extend Rotary  Encourage strategic planning at club and district levels  Eradicate polio  Increase sustainable service focused on in oNew Generations programs oTRF’s six areas of focus  Increase collaboration and connection with other organizations Expand strategic partnerships and cooperative relationships  Create significant projects both locally and internationally  Unify image and brand awareness  Publicize action-oriented service  Promote core values  Emphasize vocational service  Encourage clubs to promote their networking opportunities and signature activities

SPC Report to Board of Directors, November 2010 COLLABORATE Bringing together people of all ages and experiences to foster and build the Rotary community COLLABORATE Bringing together people of all ages and experiences to foster and build the Rotary community REVITALIZE Embracing a mindset of change to rejuvenate the Rotary organization REVITALIZE Embracing a mindset of change to rejuvenate the Rotary organization ENERGIZE Moving and energizing members to take on greater responsibility and action in building up the Rotary organization ENERGIZE Moving and energizing members to take on greater responsibility and action in building up the Rotary organization

SPC Report to Board of Directors, November 2010 THE ROTARY BRAND STORY

SPC Report to Board of Directors, November 2010 Summary of Key Suggestions Shift culture (attendance to engagement) More contemporary Rotary language Amend membership requirements Create online club planning and evaluation tool Transform RI Programs to resource model Connect and attract all Rotary alumni Expand funding of PR grants to US$4M Strengthen and control Rotary’s brand –Standardize, phase-out, and revitalize

SPC Report to Board of Directors, November 2010 Cultural challenges