Social Media—how really important is it? Creating a step-by-step plan for your business success. Facebook, YouTube, Twitter and LinkedIn Presented by All Seasons Communications Beth Monicatti-Blank

Social Media—Creating a step-by-step plan to implement for your business success. What we will learn today: How to narrow down the ever increasing options and create an approach that will help to bring you more business.

Social Media—Creating a step-by-step plan to implement for your business success. The basics  Social media is not a blank billboard for advertising  Too much “advertising” will irritate your potential customers  Use for informational purposes or to promote special deals & events  Show your expertise  Visuals allow you to display new products, videos and testimonials

Social Media—Creating a step-by-step plan to implement for your business success. The basics  Use for interaction with potential customers  Don’t use emoticons  Be careful with who is in charge of social media, they need to like their job  Assume EVERYONE will see EVERYTHING  Recognize mistakes  Genuinely apologize

Social Media—Creating a step-by-step plan to implement for your business success. The basics  Always proof before posting  Complete the profiles  Establish a posting strategy and schedule  Analyze and test posts  Establish hashtags #marvacrvshows  Focus on quality, not quantity of followers  Don’t over post or post inappropriate content

Social Media—Creating a step-by-step plan to implement for your business success. The basics  Never ignore negative comments  Always monitor for suggestions, complaints or questions  Facebook, YouTube, Twitter and LinkedIn are powerful SEO tools

Social Media—Creating a step-by-step plan to implement for your business success. Facebook.com It’s free! 1.04 billion daily active users 934 million mobile daily active users Social networking service to exchange messages, post status updates and share videos

Social Media—Creating a step-by-step plan to implement for your business success. Facebook.com  Develop a hub for your business  Create a page that will allow people to find you Use address on website, brochures or any marketing pieces Complete the profile Stay connected with your customers Stay timely—make sure the messages are tailored to meet your customer’s needs and interests

Social Media—Creating a step-by-step plan to implement for your business success. Facebook.com Study your analytics—you’ll have a deeper understanding of your customers and your marketing activities Identify your audience What do your customers have in common? How old are they and where do they live? How can your business help them? Would one group be more interested in specific messages, products or services?

Social Media—Creating a step-by-step plan to implement for your business success. Facebook.com Build your audience Invite your friends “Share” your pages with your audience Invite your business contacts Remember: it’s not about the number of likes. Its more about the connections.

Social Media—Creating a step-by-step plan to implement for your business success. Facebook.com Experiment with posts Be authentic Be responsive Be consistent Do what works Create Facebook ads Use the ad tools Reach the friends of the people that already like your page Be specific in targeting and create different ads for specific audiences

Social Media—Creating a step-by-step plan to implement for your business success. What is YouTube.com? It’s free! YouTube allows billions of people to discover, watch and share originally created videos Content is powerful. People would rather watch something than read (me too!) Potentially viral Global and local audiences Demonstrate your expertise Selling for you 24/7

Social Media—Creating a step-by-step plan to implement for your business success. YouTube Give potential clients a face Video is SEO friendly (embed in your website) Make content, not ads Complete the profiles Drive viewers to your website  Include a link in the first line of each video description  Include links to website in the “about” section

Social Media—Creating a step-by-step plan to implement for your business success. Twitter.com  Twitter is an online social networking service that enables users to send and read short 140-character messages called "tweets".  Tweets from users you choose to follow will show up on your home page for you to read. It’s like being delivered a newspaper whose headlines you’ll always find interesting – you can discover news as it’s happening, learn more about topics that are important to you and get the inside scoop in real time.

Social Media—Creating a step-by-step plan to implement for your business success. Twitter  1.3 billion—estimated number of registered users  65 million—estimated number of U.S. users  Before you start—decide on your purpose  This will help you decide who to follow and info to share  Focus on your passion, this will make your messages stronger and attract users with similar interests  Define your brand  Specialize in one brand or be more general

Social Media—Creating a step-by-step plan to implement for your business success. Twitter  Determine your strategy  Influence, promote or sell  Learn to use Twitter effectively  Sign up for a free account  Learn the terminology  Tweet, Retweet, Trending Topics  Explore  See who’s using Twitter and what they are saying  Become an active user

Social Media—Creating a step-by-step plan to implement for your business success. Twitter  Choose your name, brand or persona  Select something that fits your business   Complete the profile  Use a good headshot or logo  Find your keywords (Google Keyword Tool)  Research and identify hashtags #PureMichigan  Use your Twitter “handle” on website, brochures or any marketing pieces

Social Media—Creating a step-by-step plan to implement for your business success. Twitter  I follow you then you follow me  Click ‘favorite’ on a Tweet, then you follow me  You follow me and I give you something (info, coupon, etc.)  Choose your lists  Twitter lists help you identify relevant conversations and influencers  Topsy.com allows you to search Twitter to find relevant information

Social Media—Creating a step-by- step plan to implement for your business success. Twitter  Use HootSuite to listen to conversations about you, your company or your industry  Use original content  Share facts, insights and stats  Leave room in the 140 characters for hashtags (keep 2 to a Tweet)  Use keywords in headlines  Alternate Tweets by time and day of week  Use images and videos

Social Media—Creating a step-by- step plan to implement for your business success. Twitter  Leverage your Tweets in Facebook, LinkedIn and blogs

Social Media—Creating a step-by- step plan to implement for your business success. Linked In  World’s largest professional network  400 million members, 200 countries  Access to people, businesses, jobs, news, updates and insights  Create a great profile (personal or business)   Start with a professional photo or logo  Make your headline stand out (list your specialties)  List your (or company) achievements  Add images or documents

Social Media—Creating a step-by- step plan to implement for your business success. Linked In  Create a great profile (personal or business)  Complete the profile—skills, volunteering, education, specialty and items that paint you as “well-rounded”  Keep your work history relevant  Include awards and recognitions  Add links to relevant sites  Ask for recommendations  Create status updates  Use keywords  Connect with others

Social Media—Creating a step-by- step plan to implement for your business success. Linked In  Create a great profile (personal or business)  Include your contact information  Check analytics

Social Media—Creating a step-by- step plan to implement for your business success. What we will learned today: How to narrow down the ever increasing options and create an approach that will help to bring you more business with Facebook,YouTube, Twitter and LinkedIn

COMMENTS AND QUESTIONS?

Thanks for your time! You can find this presentation on our website at allseasonscommunications.com Beth Monicatti-Blank