Creating Effective Online Surveys August 26, 2008 Webinar Conference Call: ; Code: Creating Effective Online Surveys Facilitator: Kami Griffiths, TechSoup Presenter: Yann Toledano Internet Marketing Consultant Host, TechSoup Forum

Creating Effective Online Surveys Using ReadyTalk Chat & raise hand Mute = *6, Unmute = *7 If you lose your internet connection, reconnect using the link ed to you. If you lose your phone connection, re-dial the phone number and re-join.

Creating Effective Online Surveys You are being recorded… This seminar will be available on the TechSoup website along with past webinar presentations: – You will receive a link to this presentation later today. After the webinar, you can ask any follow-up questions in the online forums: –

Creating Effective Online Surveys Facilitator: Kami Griffiths, TechSoup Presenter: Yann Toledano Internet Marketing Consultant Host, TechSoup Forum Sponsored by:

Creating Effective Online Surveys Today’s Speakers Volunteers Chris Peters & Malin Coleridge (TechSoup) Kami GriffithsYann Toledano

Creating Effective Online Surveys Survey Key Considerations Research Goal: What do I want to know? Target Audience: Who can give me this information? Questions: What information will give me the feedback I need from my respondents?

Creating Effective Online Surveys Web Survey Process Overview

Creating Effective Online Surveys Survey Design Best Practices: Defining Survey Objectives Are members satisfied with our programs/services? (Member Satisfaction Survey) Does our website meet visitor needs? (Website Evaluation Survey) Should our organization implement a costly new initiative? (Interest Survey) How can we improve employee satisfaction? (Employee Satisfaction Survey)

Creating Effective Online Surveys Survey Design Best Practices: Defining Survey Objectives A clearly defined goal: –Determines what information to collect –Identifies who is involved (participants) –Prepares you to write effective questions Expert Tip: State your goal as a simple question you can investigate.

Creating Effective Online Surveys Survey Design Best Practices: How to Create a Winning Questionnaire Introduce survey Easy to understand questions/response options Important questions first (“must-knows”) End with demographic/profile questions (income, age, gender, etc.) Logical order (grouping) Eliminate non-relevant questions

Creating Effective Online Surveys Survey Design Best Practices: Survey Intro Example

Creating Effective Online Surveys Survey Design Best Practices: Two Golden Rules Ask the right questions. Keep it short.

Creating Effective Online Surveys Survey Design Best Practices: Effective Question Wording Clear, direct, brief Eliminate jargon/confusing language Ask one thing in each question Avoid bias Expert Tip: Studies indicate that shorter surveys generate higher response rates.

Creating Effective Online Surveys Survey Design Best Practices: Question Success Factors

Creating Effective Online Surveys Survey Design Best Practices: Survey Question Example What do you think?

Creating Effective Online Surveys Survey Design Best Practices: Bad Question!

Creating Effective Online Surveys Survey Design Best Practices: New and Improved Question

Creating Effective Online Surveys Survey Design Best Practices: Question Type: Multiple Choice (choose one answer)

Creating Effective Online Surveys Survey Design Best Practices: Question Type: Rating Scale (5-point scale)

Creating Effective Online Surveys Survey Design Best Practices: Question Type: Checkboxes (multiple selections allowed)

Creating Effective Online Surveys Survey Design Best Practices: Question Type: Dropdown Menu

Creating Effective Online Surveys Survey Design Best Practices: Question Type: Table/Matrix (3-point rating scale: one answer per sub-question)

Creating Effective Online Surveys Survey Tools Overview

Creating Effective Online Surveys Survey Tools: Comparing the Tools Pricing (free vs. paid plans) Basic vs. Advanced Features (e.g., Branching/Skip Logic, Piping) Cost-Feature Table

Creating Effective Online Surveys

Survey Tools: Question Branching/Skip Logic Simple Branching Rule: If respondent answers “Yes”, skip to Q4.

Creating Effective Online Surveys Survey Tools: Question Branching Example

Creating Effective Online Surveys Survey Tools: Survey Launch & Best Practices invitations vs. Website deployment Pre-test survey internally: – subject line –Invitation text –Questions/instructions –Look and feel Expert Tip: Test run your survey to identify and correct problem areas before deploying it externally.

Creating Effective Online Surveys Survey Tools: Link to Survey for Participants

Creating Effective Online Surveys Survey Tools: Survey Reporting & Analysis Real-time response collection Various reporting formats Advanced reporting features in paid plans

Creating Effective Online Surveys Survey Tools: Survey Reporting Dashboard

Creating Effective Online Surveys Survey Tools: Sample Report (Pie Chart)

Creating Effective Online Surveys Survey Tools: Sample Report (Bar Graph)

Creating Effective Online Surveys Survey Tools: Sample Report (Matrix)

Creating Effective Online Surveys Survey Tools: Survey Reporting/Analysis Best Practices Survey results tied to initial objectives Reports: summary of key findings + actionable recommendations Share the right data with the right people Expert Tip: Remember to take action based on the results of your survey.

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Creating Effective Online Surveys For More Information Contact:Kami Griffiths