iRef The Perfect Match
iRef connects sports leagues and referees. - Rob Sigmon, Founder/CEO
An Industry in Pain Worldwide referee shortage in every sport 1 billion amateur games played annually iRef trains and matches referees: Eliminates league recruiting/administration Background checks/rates referees Increases referee earnings Simplifies payment and taxes Free for leagues and referees
iRef Matching Process Request a Ref Find a Match!
Sales Strategy Referee game commissions Referee training clinics 20% of gross referee fee Referee training clinics New refs and upgrading certifications Advertising App platform and SMS push Sponsorships Sports and other brands – unreached demo
Go To Market Strategy Phase II – 1 year Phase I – 6 months 3 Additional markets launched Sales Rep in each region Series A financing round to scale operations Phase II – 1 year Complete MVP Sales – contact leagues, procure referee listings Beta test 10 leagues in Colorado Pre Launch marketing to leagues and referees: Digital, PR, mobile, email lists, associations
Competition & IP Unique Patent Competitive Advantage Trademark Patent Competitive Advantage No existing active referee/league matching app “iRef the perfect match” Trademark applied Utility Patent for matching technology and design patent Main competitive advantage: First to market domestically and internationally
Management Team 8 JOE CLARK Startup Mentor @MergeLane @Boomtown Founder @PranaBusiness SaaS Consulting ROB SIGMON CEO, MBA Sales & Marketing Founder @Internationalcmo2go @MoveDonSoccerLeague Franchise Operator GREG WALDBAUM Founder @3DLacrosse @FirehouseAnimalHealth Sports Management Startup Investor PAUL WAGNER CTO Enterprise Web Mobile Tech Founder @CreativeLab.TV @Collabsy JOHN IKALOWYCH MBA, SR VP @CoBizBank Capital Acquisitions M&A, Commercial Executive Director @C3ExecCollaborative JONATHAN BRYANT VP Business Development DAN WILSON CMO GREG WILSON Controller JOHN REEB PhD, MBA Owner @CrestcomInternational Management Consulting Leadership, Lean Fortune 500 HUGH HEWITT AB, Harvard National Radio Host Partner @HewittWolensky Constitutional Law Prof @ChapmanUniversity JUSTIN STAUDENMAYER Chief Strategic Officer DAVE TERPSTRA Chief International Officer 8
3 Year Revenue Projection Average Revenue per League 50 games/100 hours @ $30/hr = $3,000 Gross Revenue/month Gross Revenue $3,000 Referee Commission (80%) $2,400 Payment Processing (3%) $ 100 Net Revenue (17%) $ 500 Expenses, G&A (8%) $ 250 Net Profit (8%) $ 250 Phase I = 10 Leagues x $3,000/Mo = $30,000/Mo Year 1 = 20 Leagues x $3,000/Mo x 4 Markets = $2.9M Gross Revenue Year 2 = 12 Markets = $8.7M Gross Revenue Year 3 = 36 Markets = $26.1M Gross Revenue = $2.1M Net Profit* Represents .3% global market share
Phase 1 = MVP & Market Launch Programming $150,000 Management Team Salaries $120,000 Operations G&A $80,000 Marketing $60,000 Working Capital $90,000 TOTAL $500,000
Private Investor Round $100,000 Investment Potential Return Equity 5% 4.2x =$420,000* Net Profit Share 3% 3x = $300,000** $50,000 Investment Equity 2% 3.3 x =$168,000* Net Profit Share 1% 2 x = $100,000** $25,000 Investment Equity 1% 1.6 x =$84,000* Net Profit Share 0.5% 1.5 x = $37,500** $1.9 Million pre money valuation, exit plan in year 4 at 4x projected Net Profit of year 3 = $8.4 Million ** Net Profit Share is paid quarterly on referee fees and referee training profits with a three year cap
iRef Rob Sigmon, CEO (303) 941-1925 rob@iRefnow.com 4045 S. Broadway, Suite 106 Englewood, CO 80113