Priory Direct SEO Report February 2015

Contents Work Completed Google Mobile Update Keyword Progress Impact on Traffic Goal Completions/Sales ROI Figures Online Visibility Bench Mark Report What Happens Next

SEO report for January. Completed the keyphrase research and sign off on the page plan. Review and editing of optimised content supplied by Priory Direct team. Creation of the Content Marketing Strategy. Work Completed in February

Google Update Mobile Friendliness to be given greater consideration as a ranking signal. Google recently announced that as of the 21 st April 2015 they will be placing a greater consideration on the mobile friendliness of websites when they are returning search results for people searching on a mobile device. Their intention is to serve not only the best results for a users search but to also ensure those results are effectively displayed on the users device.a greater consideration on the mobile friendliness In November 2014 Google began to display a ‘Mobile-friendly’ tag next to search results returned on a mobile device where the site was optimised for mobile use. The also introduced the ‘Mobile Friendly Test Tool’ as well as a specific ‘Mobile Usability’ section in Google Webmaster Tools under the ‘Search Traffic’ menu.Mobile Friendly Test Tool We have reviewed your site and Google Webmaster Tools and there are issues with the mobile friendliness of it. You do not currently see the ‘Mobile-friendly’ tag displayed next to your listings in the search results pages which indicates that Google does not consider your site to be truly mobile friendly. There are also mobile specific issues being reported in your Google Webmaster Tools account. Therefore you may be at risk of seeing a negative impact in your Organic search traffic once these changes are rolled out by Google.

Ranking position summary This is the average ranking position of the 35 target ‘trophy keyphrases’ we have optimised pages on your site around. We’ll continue to monitor this in the coming months.

Google UK Ranking Positions Overview Currently there are five ‘trophy keyphrases’ ranking in the top five with eight in the top ten. There are a total of twelve ‘trophy keyphrases in the top 30 and fifteen in total in the top 50.

Organic Traffic & Revenue Month on Month There has been an increase of 5.74% in Organic Traffic and a 13.56% increase in Revenue in February 2015 when compared to the previous 28 day period % Increase in Revenue 5.74% Increase in Organic Traffic Data taken from Google Analytics

Organic Traffic & Revenue Year on Year There has been an increase of 19.22% in Organic Traffic but a 7.58% decrease in Revenue in February 2015 when compared to February % Decrease in Revenue 19.22% Increase in Organic Traffic Data taken from Google Analytics

Individual Keyword Google UK Ranking Positions KeywordFebruaryMarchApril custom integrated labels1 bubble lined bags2 poly bubble lined bags3 cardboard envelopes5 bespoke integrated labels5 all board envelopes6 integrated labels7 book wraps7 jiffy box13 board envelopes14 do not bend envelopes15 board backed envelopes30 postal tubes37 poster tubes41 documents enclosed wallets42 postal packaging60 bubble envelopes66 book boxes67

Individual Keyword Google UK Ranking Positions KeywordFebruaryMarchApril padded envelopes80 bubble wrap roll88 labels99+ cardboard boxes99+ packaging supplies99+ bubble wrap99+ mailing bags99+ postage bags99+ flat pack boxes99+ corrugated card99+ kraft paper99+ kraft paper rolls99+ packing boxes99+ packing materials99+ packing paper99+ packing peanuts99+ parcel packaging99+

Page Performance: Month by Month Landing Page URLKeywords Organic Traffic Jan 2015Feb 2015Change packaging supplies, labels % labels % labels/custom-integrated-labels custom integrated labels, bespoke integrated labels % padded envelopes bubble envelopes bubble lined bags % bubble-lined-bags poly bubble lined bags % envelopes % envelopes/all-board-envelopes board envelopes all board envelopes % envelopes/board-backed-envelopes board backed envelopes do not bend envelopes % packing boxes cardboard boxes % cardboard-boxes flat pack boxes jiffy box % wraps book boxes book wraps % materials % fill/bubble-wrap bubble wrap bubble wrap roll % fill/loose-fill packing peanuts %

Page Performance: Month by Month Landing Page URLKeywords Organic Traffic Jan 2014Feb 2015Change fill/void-fill corrugated card, Kraft Paper, packing paper 02∞% parcel packaging, postal packaging % packaging/postal-tubes postal tubes, poster tubes % mailers postage bags, mailing bags % packaging/document-enclosed-wallets documents enclosed, wallets %

Page Performance: Year on Year Landing Page URLKeywords Organic Traffic Feb 2014Feb 2015Change packaging supplies, labels % labels % labels/custom-integrated-labels custom integrated labels, bespoke integrated labels 05∞% padded envelopes bubble envelopes bubble lined bags % bubble-lined-bags poly bubble lined bags 09∞% envelopes % envelopes/all-board-envelopes board envelopes all board envelopes 018∞% envelopes/board-backed-envelopes board backed envelopes do not bend envelopes 01∞% packing boxes cardboard boxes % cardboard-boxes flat pack boxes jiffy box 03∞% wraps book boxes book wraps 011∞% materials % fill/bubble-wrap bubble wrap bubble wrap roll 05∞% fill/loose-fill packing peanuts %

Page Performance: Year on Year Landing Page URLKeywords Organic Traffic Jan 2014Feb 2015Change fill/void-fill corrugated card, Kraft Paper, packing paper 02∞% parcel packaging, postal packaging 0140∞% packaging/postal-tubes postal tubes, poster tubes 02∞% mailers postage bags, mailing bags 010∞% packaging/document-enclosed-wallets documents enclosed, wallets 00.00%

There is a steady pattern of increased Organic Traffic Year on Year. Organic Traffic in February 2015 is up 19.22% on February 2014 and is also up 5.74% on the previous 28 day period. Organic Traffic

Online Visibility Your current Visibility Score for the 35 target ‘trophy keyphrases’ is currently 1%. However as the optimised content has only just been uploaded and we’re still in the early stages of the SEO campaign.

Top Landing Pages These are the top pages which people have entered the website by. NoLanding Page URLSessions 1. / /postal-packaging /integrated-labels50 4. /login46 5. /cardboard-envelopes43 6. /integrated-labels/single-integrated-labels27 7. /bubble-lined-bags/white-bubble-lined-bags24 8. /basket23 9. /checkout /integrated-labels/double-integrated-labels20 This report shows the top ten Landing Pages for Organic Traffic for February Unsurprisingly your Homepage comes out on top with the Postal Packaging and Integrated Labels category pages second and third respectively but some way behind your Homepage.

Top Content These are the top pages on the website, irrespective of how they entered the website. NoLanding Page URLSessions 1. /basket2, /2, /checkout2.aspx1, /integrated-labels/single-integrated-labels1, /checkout4.aspx1, /checkout3.aspx1, /checkout11, /my-account1, /thank-you1, /login1,074 This report shows the top ten most viewed Pages for Organic Traffic in February. Your Basket page is the most commonly viewed followed not far behind by the Homepage. Eight of the top ten most viewed pages are part of the sign in or purchasing funnel with just one product featuring in this list.

Goal Completions Organic Traffic Goal Completions increased by 10.77% when compared to January Year on Year Goal completions are down 1.85% when comparing February 2015 to February 2014.

Revenue Revenue in February 2015 is up 7.59% when compared to the previous month. However comparing year on year Revenue is down by 7.58% but we are aware of some discrepancies between the data you internal systems are recoding and the data we’re seeing in Google Analytics.

Bench Mark Report On Page DecJanFebMar Keywords Tracked Keywords in Top Keywords in Top Natural Search Traffic 1,4501,769 1,768 Organic Transactions (Analytics) Organic Revenue (Analytics) £32,482.46£32, £35, Off Page Page Rank1 1 1 Moz Domain Authority33 32 Moz Total External Links2,116 3,242 Moz Linking Domains56 69 Ahrefs Total Links1,124 1,129 1,075 Ahrefs Linking Domains

Campaign Time Total Hours In February we were contracted to work 1.75 days on the Priory Direct campaign. In total we completed 3.68 days to complete the additional work requested to be pulled forward.

Campaign Time Jan-Feb Contracted Hours Hours Worked Hours Over Based on the original six month plan set out we have now completed: Keyphrase Research which was scheduled for January. Review of optimised content supplied by Priory Direct that was scheduled for February. Creation of the Content Marketing strategy that was scheduled for March. Monthly reports for January and February. Project management including calls, meetings, s and project planning. On site meeting with Josh, Bob and the Priory Direct team to gain a better understanding of the business, products, aims and objectives. As requested work has been pulled forward wherever possible which has resulted in us over delivering on hours to this point. At the current rate the SEO Project hours will be completed well before the 12 month contract period ends.

Outstanding Tasks There are a number of issues from the technical audit that have not yet been fully resolved. These include: 63 Duplicate Page Content Issues Errors 121 Title Tags that exceed maximum recommended length 101 Pages missing Meta Descriptions 19 Duplicate Page Titles 1 Temporary Redirects Duplicate robots.txt files that are not comprehensive Structured Data errors I’m aware these are being worked on but we like to provide a monthly update so you’re aware of increases or decreases in technical issues or outstanding tasks that may be with your developers.

Plan for March To be discussed in our monthly call on the 10 th March.

Any Questions? If you have any questions please us or you can telephone us on Thank You.