Lego, about the brand Jente Dedeyne. LEGO Danish.

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Presentation transcript:

Lego, about the brand Jente Dedeyne

LEGO

Danish

LEGO Danish Toys (the bricks)

LEGO Danish Toys (the bricks) Over 50 years old

LEGO Danish Toys (the bricks) Over 50 years old 2 times winner of “toy of the century”

The name LEGO

Is derived from the Danish leg (play) and godt (well)

The name LEGO Is derived from the Danish leg (play) and godt (well) It was for a toy brand

Positioning

Tv commercials

Positioning Tv commercials legoland

Tv commercials

Focusing on children

Tv commercials Focusing on children In Belgium more before Christmas and 6/12

Tv commercials Focusing on children In Belgium more before Christmas and 6/12 Features different themes

Tv commercials Focusing on children In Belgium more before Christmas and 6/12 Features different themes Almost always has a quick build

legoland

amusement park themed on LEGO

legoland Amusement park themed on LEGO Always a legoshop

legoland Amusement park themed on LEGO Always a legoshop Often a “factory”

legoland Amusement park themed on LEGO Always a legoshop Often a “factory” Lego themes are also in Legoland

Target audience

Childeren

Target audience Childeren Creative people

Brand image

Good quality

Brand image Good quality Every block can go everywhere

Brand image Good quality Every block can go everywhere Building is almost more important

Brand image Good quality Every block can go everywhere Building is almost more important Uses creativity

packaging

slogan

Your imagination is your only limitation

slogan Your imagination is your only limitation ▫Focuses on creativity

slogan Your imagination is your only limitation ▫Focuses on creativity ▫Encourages to build own things

slogan Your imagination is your only limitation ▫Focuses on creativity ▫Encourages to build own things ▫You can do anything that you can think of

Thank you for your attention