Visit Seattle CONFIDENTIAL STIA Subset - Transient February YTD Occupancy Comparison STIA Subset - Transient February YTD ADR Comparison STIA Subset -

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Presentation transcript:

Visit Seattle CONFIDENTIAL STIA Subset - Transient February YTD Occupancy Comparison STIA Subset - Transient February YTD ADR Comparison STIA Subset - Transient February YTD RevPAR Comparison Source: Smith Travel Research (5 Yr. Avg ) STIA Transient Occupancy, ADR and RevPAR Comparison Month & Weekend

Visit Seattle CONFIDENTIAL Competitive Set Smith Travel Research I February 2016 vs February 2015 OccupancyAverage Room RateRevPAR Market % Change % Change % Change *San Francisco Market St *Los Angeles CBD Vancouver Downtown Portland Central City *Phoenix Central Seattle TIA Bellevue Eastside *San Diego CBD *Denver Downtown Source: Smith Travel Research *New competitive set city

Visit Seattle CONFIDENTIAL Competitive Set Smith Travel Research I February YTD Source: Smith Travel Research OccupancyAverage Room RateRevPAR Market % Change % Change % Change *San Francisco Market St *Los Angeles CBD Vancouver Downtown Portland Central City *San Diego CBD Bellevue Eastside Seattle TIA *Phoenix Central *Denver Downtown *New competitive set city

Visit Seattle CONFIDENTIAL STR Forecast- January 2016 Seattle Overview Annual Performance OccupancyADRRevPAR Year% Change $ $ Actual ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ Forecast ▼ ▲ ▲

Visit Seattle CONFIDENTIAL *City collections are booked to the month for which they were collected (not collection date) **As of , 1 outstanding: Crowne Plaza JanFebMarAprMayJunJulAugSepOctNovDec 2016 YTD Total 2016 Budget Total Variance City Collections* $500,779480,233$981,012$7,000,000 ($6,018,988) February YTD Collections

Visit Seattle CONFIDENTIAL February YTD Expenses Total Expenses: $2,302,946

Visit Seattle CONFIDENTIAL Arrivals With First Intended Address of WA State June 2015 YTD December 2013 YTD Arrivals To Seattle Source: U.S. Department of Commerce, Office of Travel and Tourism Industries

Visit Seattle CONFIDENTIAL Media Value Report February 2016 YTD International Advertising Equivalency *Includes only generated revenue Earned International Media Coverage

Visit Seattle CONFIDENTIAL Spend by Segment King County, 2015 Lodging Retail Restaurants Cruise Lines Other Source: VisaVue | 2015

Visit Seattle CONFIDENTIAL Spend by Segment King County, 2015 Lodging Retail Restaurants Cruise Lines Other Source: VisaVue | 2015

Visit Seattle CONFIDENTIAL Inbound/Outbound Activities Visit Seattle Tourism Development February Tourism Development Activity Inbound In February, the Tourism Development hosted 7 inbound travel trade and media FAMs with 15 attendees from China, France, Germany, the UK and U.S. Outbound Icelandair Mid-Atlantic Trade Show - February 4-7, 2016 Visit USA’s Australia Expo - February 15-19, 2016 NAJ’s RTO Summit West - February 17-18, 2016 Go West Summit - February 22-25, 2016

Visit Seattle CONFIDENTIAL Monthly Activities & Website Analytics Multiple campaign messages were present during the month – Seattle Museum Month, Taste Washington, VISITSEATTLE.tv