MOSCONE EXPANSION PROJECT OCTOBER 21, 2013 Civic Design Review – Phase I
WHY EXPAND MOSCONE? Moscone Center is at capacity Clients are demanding additional contiguous exhibition space The center is San Francisco’s Major economic engine: 21% of all tourism dollars and 27% hotel occupancy An independent study for shows $2 billion loss in direct spending without expansion The proposed Moscone Expansion will recover $734 million 2
MOSCONE EXPANSION PROJECT OBJECTIVES Maximize economic impact by attracting new clients and maintain existing clients by creating contiguous exhibition spaces and increasing the quantity of flexible meeting and ballroom spaces. Maintain continuous operations and revenue during improvement and expansion. Capitalize on Moscone’s unique location in the city by improving its connections and relationship to the city’s fabric. 3
MOSCONE EXPANSION PROJECT URBAN DESIGN PRINCIPLES Activate streets by redesigning or relocating vehicular and service functions to create uninterrupted pedestrian-favored sidewalks fronted by active uses wherever possible. Enhance pedestrian circulation and interest by reintroducing lost mid-block passageways and reducing the length of uninterrupted frontages. Create new and improved connections to the Yerba Buena Gardens. Maximize the value of the City’s infrastructure and urban planning investment by building at an appropriately high density. Improve Moscone’s civic presence on Howard Street by creating an iconic and architecturally significant arrival experience. PLANNING DOCUMENT REFERENCES: BETTER STREETS PLAN, SAN FRANCISCO PLANNING DEPARTMENT YERBA BUENA STREET LIFE PLAN, YERBA BUENA COMMUNITY BENEFIT DISTRICT CENTRAL CORRIDOR PLAN, SAN FRANCISCO PLANNING DEPARTMENT CENTRAL SUBWAY PLAN, SFMTA 4
5 SITE CONTEXT
EXISTING SITE PLAN 6 N HOWARD FOURTH THIRD MISSION FOLSOM
SITE CONTEXT PUBLIC REALM 7
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PRIOR CONCEPT AERIAL VIEW 9
SCHEMATIC PLANS AND STUDIES
SOUTH HALL NORTH HALL EXISTING NORTH HALL: 180,000SF EXISTING SOUTH HALL: 260,000SF TOTAL EXHIBITION: 440,000 SF EXISTING BELOW GRADE EXHIBITION HALLS 11
EXISTING BELOW GRADE EXHIBITION HALLS 12 SOUTH HALL NORTH HALL 540,000SF OF CONTIGUOUS EXHIBITION SPACE
EXISTING AERIAL VIEW 13
PROPOSED AERIAL VIEW 14
PROPOSED SITE PLAN 15 HOWARD FOURTH THIRD MISSION FOLSOM N
EXISTING CONDITIONS LOWER LEVEL DIAGRAM 16
PROPOSED EXHIBITION LEVEL PLAN 17
PROPOSED FIRST LEVEL PLAN 18 HOWARD FOURTH THIRD LOBBY
PROPOSED FIRST LEVEL PLAN 19 HOWARD FOURTH THIRD LOBBY
VIEW SOUTH FROM PORTICO 20
PROPOSED SECTION 21 LOBBY BALLROOM MEETING ESPLANADE BALLROOM 95’-0” 68’-0” 32’-0” 13’-2” 0’-0” -31’-0” -33’-0” EXHIBITION
PROPOSED MEZZANINE LEVEL PLAN 22 HOWARD FOURTH THIRD PREFUNCTION ESPLANADE BALLROOM
PROPOSED SECOND LEVEL PLAN 23 HOWARD FOURTH THIRD PREFUNCTION BALLROOM 50,000SF (MEETING 40,000SF)
VIEW WEST FROM HOWARD STREET 24
HOWARD STREET BRIDGE 27 FEET 21 FEET
PROPOSED THIRD LEVEL PLAN 26 HOWARD FOURTH THIRD PREFUNCTIONTERRACE MEETING 22,000SFMEETING 18,000SF
PROPOSED HOWARD STREET ELEVATION 27
ENHANCING THE PUBLIC REALM
MISSION FOLSOM FOURTHTHIRD 29 THIRD STREET FRONTAGE PARK BRIDGE WEST PLAZA YERBA BUENA PASEO TERRACE GARDEN HOWARD STREET PLAZA PROPOSED SITE DIAGRAM
MISSION FOLSOM FOURTHTHIRD EXISTING CONDITIONS SITE DIAGRAM PEDESTRIAN BUS LOADING 30
PEDESTRIAN BUS LOADING TRUCK 31 MISSION FOLSOM FOURTHTHIRD IMPROVED SITE DIAGRAM
FOURTH THIRD 40’-0” 25’-0” 32 IMPROVED THIRD STREET STREETSCAPE
VIEW WEST FROM THIRD STREET 33
EXISTING CONDITIONS ACCESSIBLE ROUTE DIAGRAM MISSION HOWARD FOLSOM FOURTHTHIRD
EXISTING CONDITION ENLARGED ROUTE DIAGRAM
MODIFIED CONDITION ENLARGED ROUTE DIAGRAM
37 EXISTING VIEW FROM HOWARD TOWARDS CHILDREN’S CREATIVITY MUSEUM
38 PROPOSED VIEW WITHOUT NEW PARK BRIDGE
39 EXISTING CONDITIONS BRIDGE 39
PROPOSED BRIDGE ACCESSIBLE ROUTE DIAGRAM 40
PROPOSED BRIDGE ENLARGED ROUTE DIAGRAM 41
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43 PROPOSED VIEW WITH NEW PARK BRIDGE AND WEST PLAZA
THIRD STREET PROPOSED BRIDGE CROSS SECTIONS
THIRD STREET PROPOSED BRIDGE CROSS SECTIONS
PROPOSED SECTION 46 82’-0” 55’-0” 19’-0” 0’-0”
THIRD STREET WEST PLAZA PRECEDENTS
THIRD STREET WEST PLAZA STUDIES
PROPOSED YERBA BUENA PASEO 49 HOWARD FOURTH THIRD PREFUNCTION ESPLANADE BALLROOM HOWARD FOURTH THIRD
IMPROVED CIRCULATION WITH NEW AND ENHANCED MIDBLOCK CROSSINGS 50
PROPOSED YERBA BUENA PASEO 51
YERBA BUENA PASEO PRECEDENTS 52
AERIAL VIEW FROM PLAYGROUND 53
AERIAL VIEW FROM PLAYGROUND 54 55’-0” 48’-0” 35’-0” 19’-0” 82’-0”
THIRD STREET TERRACE GARDEN UPPER LEVEL SITE PLAN
56 PROPOSED TERRACE GARDEN
PROPOSED STREETSCAPE AT HOWARD STREET PLAZA 57 HOWARD FOURTH THIRD PREFUNCTION ESPLANADE BALLROOM HOWARD FOURTH THIRD
PROPOSED STREETSCAPE AT HOWARD STREET PLAZA 58 UPDATE PLAN
HOWARD STREET PLAZA PRECEDENTS 59
PROPOSED SECTION 60 LOBBY BALLROOM MEETING 82’-0” 55’-0” 19’-0” 0’-0” EXHIBITION LOBBY
VIEW FROM PORTICO TO EAST 61
VIEW FROM PORTICO TO EAST 62
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