By Arun Gulati Mentor: Tom Nelson HOW NEW MEDIA IMPACTS THE JOURNALISTIC LANDSCAPE

1 print publication per week; consistent online & social media presence

DEATH OF PRINT JOURNALISM Web traffic to the New York Times homepage has fallen by 50% since 2012 (Steward, 2014) What does this mean for the future of journalism? Grassroots journalism (Gillmor, 2006) Understanding social media will help us craft a more effective business model for defining & adaptive piece of LMU culture Newspaper Association of America, 2013

Facebook: 2,820 likes Instagram: 600 followers Twitter: 1,360 followers Research question: How do the specific formats of certain social media platforms influence web traffic to The Los Angeles Loyolan website? Further questions: Are digital articles being read more than print? Are these page views coming through the home page or “side doors?” Which social media platform yields the most web traffic? How does the specific format of each advantage or disadvantage web traffic? How can we utilize social media to increase our web presence?

PROPOSAL Release a single article across all platforms and track its readership o Article on Facebook o Instagram photo o Tweet o Online news story Track statistics: o How long viewer circulates website o How viewer accesses website o Which platform yields more traffic

“Builds the attention economy.” “Measures and monetizes attention for publishers, brands and agencies.” Multi-platform tracking of specific web pages with a focus on real-time analytics and audience insight.

EXPECTED RESULTS Comparison of statistics o Compare the results provided by Chartbeat o Formulate visual representations of statistics (chart, graph, etc.) Longer paper to discuss implications o Conclude which social media format best lends itself to communicating news to the readership o Discuss why each platform performed in the way that it did o Pose further unanswered questions Turn to social media o Strive to effectively use the best platform

REFERENCES Alejandro, J. (2010). Journalism in the Age of Social Media. Retrieved October 15, 2015, %20Media.pdf. %20Media.pdf Gillmor, D. (2006). We the Media: Grassroots Journalism, By the People, For the People. Harper, R. A. (2010). "The Social Media Revolution: Exploring the Impact on Journalism and News Media Organizations." Student Pulse, 2(03). Retrieved October 15, 2015, Inc. (2014). "Social Media Is Making You Stupid." Retrieved October 15, 2015, Lee, J. (2015). "The Double-Edged Sword: The Effects of Journalists’ Social Media Activities on Audience Perceptions of Journalists and Their News Products.” Journal of Computer-Mediated Communication, 20(03). Levinson, P. (2009). New new media. Boston: Allyn & Bacon. Pinker, S. (2010, June 10). “Mind Over Mass Media.” Retrieved October 15, 2015, Potter, W. (2009). Arguing for a general framework for mass media scholarship. Los Angeles: Sage. Sparks, G. (2006). Media effects research: A basic overview (2nd ed.). Belmont, CA: Thomson/Wadsworth. Steward, Z. “The Homepage is Dead, and the Social Web Has Won—even at the New York Times.” Quartz. 15 May Retrieved October 15, Zelizer, B. (2009). The changing faces of journalism: Tabloidization, technology and truthiness. London: Routledge.