/ « La vie n’est pas un conte de fée » or is it ? Disney Values in America and France Alexandra Edwards, International Studies, French Advisor: Susan Aronstein,

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/ « La vie n’est pas un conte de fée » or is it ? Disney Values in America and France Alexandra Edwards, International Studies, French Advisor: Susan Aronstein, English Oral Presentation Honors Program Senior Project

Research Question: Can the Disney mindset cross cultures with the construction of Disneyland Paris or is it seen as American cultural imperialism? How can the Disney Princess Phenomenon illustrate the cultural differences? 1) The Disney Mindset and American values 2) The Disney Princess 3) My experiences in both parks: Everyone’s a Princess 4) Americanization of the French culture 5) Conclusion

The Disney Mindset and American values

The Disney Princess Role of the Disney Princess Princess Phenomenon - Merchandise for little girls and women - The Bippidi Boppidi Boutique

Everyone’s a Princess

Fear of the Americanization of French Culture: Creation of the American Versailles

Differences in culture

Conclusion: In conclusion, life is not a fairy tale, at least not for the franchising of Disney magic into French culture. The creation of Disneyland France can be seen as American imperialism and an imposition of not only Disney values but American values. However, it is unsuccessful. The French do not understand and have integrated Disneyland Paris as just another amusement park. Due to cultural differences, the pixie dust does not successfully cross the Atlantic Ocean; instead, Disneyland France is seen simply as another amusement park and not a rabbit hole leading to a land full of wonder and magic