THE 4DX EXPERIENCE Sponsorship Opportunity

BUILD LONG TERM ASSOCIATION WITH THE LATEST REVOLUTIONARY TECHNOLOGY IN THE CINEMA EXPERIENCE

WHAT IS 4DX? -A revolutionary cinematic experience which stimulates all five senses. -High-tech motion seats and special effects including wind, fog, lighting, rain and scents. -Work in perfect synchronicity with the action on screen creating the most unmissable and exhilarating cinematic experience yet. -Exclusively available to Cineworld across three sites and a further four more to open this year.

TARGET THE THRILL SEEKERS DX Film highlights

THE 4DX AUDIENCE Male - 55% Female - 45% 56% Group size = % book online 67% Heavy cinemagoers Index 168 Source: Fame Core Audience

4DX ROLLOUT Open Milton Keynes Sheffield Crawley Upcoming Glasgow - June ’16 Stevenage – April ‘16 Wolverhampton – H2 ‘16 Wandsworth – H2 ’16 Cardiff – H2 ‘16 700k Admissions

4DX SPONSORSHIP PACKAGE 4DX Enabled Ad 30” 4DX enabled brand ad scheduled ahead of all 4DX screenings. 4DX Experience ident 10” co branded welcoming ident ahead of all 4DX screenings. 4DX Promotional spot 30” co branded promotional spot used to promote the 4DX experience in all non 4DX screens as well surrounding cinemas. On Screen 4DX Branding Co Branding on all 4DX foyer branding and digital signage. Foyer Totems Prominent signage around the entrance to the 4DX experience. Home Page Icon Prominent 4DX cobranding across Cineworld’s home page Property Landing Page Prominent branding across Cineworld’s dedicated 4DX landing page Booking Confirmation Banner Sponsor branding across all 4DX booking confirmations Off ScreenOnline The 4DX sponsorship opportunity offers a brand ownership of a multi touchpoint cinema package targeting a supercharged thrill seeking audience throughout the ‘cinema journey’.

INVESTMENT PACKAGES *Costs exclude Production £171,846 Gross Includes presence across all 4DX sites, plus online and offline assets Option 1: 4DX Basic Package £ 209,346 G ross Includes as above, but also a 4DX enabled advert Option 2: 4DX Enabled Package: £ 322,360 G ross Includes all of the above, plus presence across Cineworld estate Option 3: 4DX Total Package

COST BREAKDOWNS

1. 4DX SPONSORSHIP BASIC PACKAGE Reach, Value & Budget Required ReachRate Card Value 30” 2D Ad in 4DX screens 691,000£69,100 10” 4DX welcoming ident 691,000£34,550 4DX Quad Posters 7,088,868£106,333 Foyer Totems 7,088,868£106,333 Home Page Icon 10,000,000£120,000 Property Landing Page 552,000£7,357 Booking Confirmation Banner 254,167£6,352 TOTAL18,711,035£343,692 Required Budget: £171,846 gross Production: £20,000 Net

ReachRate Card Value 30” 4DX Enabled Ad 691,000£144,100 10” 4DX welcoming ident 691,000£34,550 4DX Quad Posters 7,088,868£106,333 Foyer Totems 7,088,868£106,333 Home Page Icon 10,000,000£120,000 Property Landing Page 552,000£7,357 Booking Confirmation Banner 254,167£6,352 TOTAL18,711,035£418,692 Required Budget: £209,346 gross Production: £25,000 Net 2. 4DX SPONSORSHIP AD PACKAGE (WITH 4DX AD) Reach, Value & Budget Required

ReachRate Card Value 30” 4DX Enabled Ad 691,000£144,100 10” 4DX welcoming ident 691,000£34,550 30” 4DX Promotional spot 6,453,451£387,207 4DX Quad Posters 7,088,868£106,333 Foyer Totems 7,088,868£106,333 Home Page Icon 10,000,000£120,000 Property Landing Page 552,000£7,357 Booking Confirmation Banner 254,167£6,352 TOTAL25,039,486£805,899 Required Budget: £322,360 gross Production: £25,000 Net 3. 4DX TOTAL SPONSORSHIP PACKAGE Reach, Value & Budget Required

THANK YOU Sponsorship Opportunity