Go for Green ® Manager Training Module 2: G4G Marketing Presented by:

Why Market Go for Green ® ? Use approved Go for Green ® materials to: – Build brand recognition – Educate service members – Respond to diners’ requests for more performance-enhancing food options – Increase sales at the dining facility

How Can YOU Market G4G? Go for Green ® doesn’t happen without YOU — the managers! Use approved materials only Display clean materials neatly Rotate permanent materials every 4 months Maintain a facility calendar

Permanent Marketing Materials Display year-round as part of the Go for Green ® education effort: – Food Cards and Beverage Cards – 3 medium-sized posters – Table signs – Brochures

Permanent: Food Cards

Permanent: Posters

Permanent: Brochure Introduce Go for Green ® to service members Display on tables or near entrances/exits Keep stocked and replace as needed

Rotating Marketing Materials Display one set of key- message marketing materials at a time Rotate 3–5 large-size posters every 4 months Post social media messages and images frequently

Key Message A: “What is Go for Green ® ?” Introduce new G4G logo and Food Cards Goal: Service members should recognize and understand G4G labels: – Green, Yellow, and Red – Low-, Moderate-, and High-sodium

Key Message B: “What You Eat Matters” Nutrition is fuel for mental and physical performance Choose Green-coded foods/drinks more often Goal: Service members should recognize that the type of fuel matters for performance

Key Message C: “Eat Outside the Box” Goal #1: Urge service members to try new foods Goal #2: Encourage service members to choose more fresh/homemade foods over packaged/processed foods

Social Media Promote G4G outside of the dining facility Follow and “like” G4G on Facebook: reenG4G/ reenG4G/ Download messages and images for posting on Facebook or Twitter: online.org/nutrition/go-for-green/get- connectedhttp://hprc- online.org/nutrition/go-for-green/get- connected

Get the Word Out Generate press about your facility’s G4G program: – Bring positive attention to your dining facility/galley – Attract more diners – Enable staff to take pride in their roles as G4G champions – Support the G4G program and help secure funding Use promotional materials: – Talking Points and G4G Graphics online.org/nutrition/files/G4GTalkingPointsGraphicsList.pdf – Press Release/Article Templates

YOU Can Market G4G Smile and use a friendly tone Ask diners to try the high-performance meal of the day: – “Good afternoon, would you like to try today’s special?” Offer Green-coded options first: – “Good afternoon, would you like broccoli with your meal?” When suggesting Green-coded foods, try these phrases: – “This is a good recipe.” – “One of the favorites here!” – “Lots of people like this.”

Market and Promote G4G Marketing and promotion is key to G4G’s success! It’s everyone’s role to help market G4G daily Visit the G4G website often and stay up-to-date with the latest and greatest G4G news Display posters, table tents/signs, and brochures throughout your dining facility Use social media messaging to market G4G outside of the dining facility