270M+ Windows 10 devices

Design Support new devices New monetization options Offer new types of add-ons Develop Collaborate Test code in production Simpler & Faster Release Create anticipation Align with marketing Rich Store listings Engage & Promote App Feedback A/B testing of experiences Promotions

Xbox HoloLens Surface Hub Desktop Mobile Apps & Games Bundles Edge Extensions Centennial & Bridges Subscriptions & DLC Store

Build UWP apps for HoloLens!

Surface Hub Future Devices

New! New! New! New! New!

On purchase, the consumable quantity is added to the user account Consume from the user balance, via App client using SDK Consume the user balance from your services using B2B APIs Roam balance across devices Game Service Windows Store Service User Balance Available: this summer

Create DLC(Downloadable content) to enable new features in your apps Keep download sizes of your apps small by offering DLCs Manage updates for your app and DLCs separately Use Windows 10 SDK to purchase, enumerate and use DLCs in app Available: DLCs this summer

Your Service Windows Store Service User Subscription Available: this summer

Price bundles attractively to increase acquisition Offer bundles with any of your Dev Center products, even other Bundles! Create Special Edition Bundles Deliver experiences over time using Seasons Pass Available: this summer

Sample only. Not real offer. UX subject to change

Video: Advanced Multi-User Capabilities in Dev Center

Everyone else gets non-flighted packages Everyone Only people with a link Only people with a promo code

Available: this summer

1500 enthusiasts100 co-workers15 testers

Available: this summer

View gradual package rollout telemetry Available: this summer

(1)Hart Research Associates 2016, commissioned by ESRB (2)Hart Research Associates 2012, commissioned by ESRB (3)Federal Trade Commission, 2007

Create anticipation for your product release Display a “coming soon” page in store Make product available for pre-order Provide special pre-order pricing to generate sales Allow pre-order users to use the app ahead of product release Create Special edition bundles or Add-ons available only for pre-order customers Available: this summer

Coming Soon Pre-Order Begins Pre-Order Ends Release Begins Pre-Order Unlocks Trials Begin Trials Ends Region X Time Available: this summer

Create rich store listings Make all your content attractive and acquirable in Store Even for Consumables and Durables! Add videos and trailers that showcases experiences of your product Specify client requirements for your app Store warns users if requirements are not met Available: this summer

Sample only. Not real offer. UX subject to change

Sample only. Not real offer. Not final UI

Windows Dev CenterFeedback portalApp Customer Developer Write feedback – UI not final SendFeedback Video: App Feedback

A: Disable AdsB: Disable Ads Forever! How about “Disable Ads Forever!” ? 15% conversion (winner!) 9% conversion Video: A/B Testing for UWP Apps: Experiment for Success

Available: this summer

Discount Price Free Access To a specific segment of your customers To your existing customers (specific app or add-on) To your customers with an active subscription To your existing customers (specific app or add-on) Available: this summer

Xbox liveDLC Seasons PassPre-order Restricted licensingContent Isolation Test account Generation V Videos: Xbox UWP Game developer series