Secrets for Creating Multi-Channel Webinars That Convert LISAGREATHOUSELISAGREATHOUSE Presented by:
secret: noun Something that is meant to be kept unknown
By Day……. Director of Sales and Marketing
….By Night
Today’s Top Secret Agenda
A webinar structure that will blow your mind The most important person on your marketing team …The pictures you won’t believe I post… Registration Date vs Attendance Rate Ultimate Show Down My #1 secret weapon to increase attendance rates Why webinar “no-shows” are the most valuable B2B leads 2 ways to use Facebook in conjunction with webinars Today’s Top Secret Agenda
#1 Online Resource Community for K-12 Teachers and Staff
B2B MarketB2C Market
How Valuable Are My Secrets? 6,000 – 7,500 Registrations/event
How Valuable Are My Secrets? Avg. $35,000 BTC Sales/event
How Valuable Are My Secrets? 20% BTB Leads Immediately
How Valuable Are My Secrets? Even More Leads BTB – Aggregated Data
Event Analysis Data from Jan 30, 2016: $37,250 Registration SourceAttendance %Value Per AttendeeValue Per Registrant Customers53%$15.70$8.38 Website40%$33.34$13.51 Free Members ( )28%$17.21$4.76 Twitter (non-paid)26%$19.34$5.03 SMS Text Invite24%$22.30$5.25 Paid Facebook18%$36.52$6.70 list17%$28.26$4.82
@LisaJGreathouse #MarketingUnited
STRUCTURESTRUCTURE
#1 Most Important Person on Your Team
Attendance Rates
Traffic Source Analysis Attendance %
Event Analysis – Attendance by Source Data from Jan 30, 2016: $37,250 Registration SourceAttendance % Customers53% Website40% Free Members ( )28% Twitter (non-paid)26% SMS Text Invite24% Paid Facebook18% list17%
When to run your Promotions Registration Date Vs Attendance Rate Attendance %
Event Analysis – Attendance by Date Data from Jan 30, 2016: $37,250 Date of RegistrationsAttendance % Day of Event81% 1-5 Days Prior35% 6-10 Days Prior23% Days Prior21% Days Prior21% Days Prior23% >25 Days Prior33%
Attendance Game Changer
Facebook Game Changer #1
Facebook Game Changer #2 In testing!
You’re Homework… Pick 1 Secret… Try it next